Help a Mother to Help Others :)
Turn Self Care into an Essential Ritual with Pure Botanical Skin Care Grown in California by Women and Sustainable farming.
Project Description
SAP is my sister's initials, Sharon Ashley Perkins. She passed away 11 years ago from Leukemia and I learned that life is short and pain is real, so I vowed to help people feel good about themselves without harsh chemicals. I work with women in Sonoma County to make my products as fresh and pure as humanly possible and I am so happy to carry these incredible products. The results I have seen in my facials and on my clients is incredible. Once I get my skin care line sales flowing better I will start donating a percentage to non profits that help people along their journey fighting cancer.
It is very hard to find a botanical skin care line that is completely pure and yet gets results while not going bad. There is something for everyone in this product line and the passion we have for healing is immeasurable since it is something I feel we are having to do everyday.
Anyone looking for a good quality, pure botanical skin care line will love these products as they love you back. Everyone will benefit from this skin care line. These products are completely free of chemicals and preservatives, they are cruelty free, hand and wild crafted by women and in small batches by sustainable farming techniques. I refill them locally and am trying to head my whole spa into the eco friendly direction by limiting plastic use and eventually ridding my whole shop of it.
I provide multiple Facial services that are all non invasive but get results. I have my Botanical Skin Care line and I do Microcurrent , LED Facials with the SAP Skin Care, Airbrush and Theatre/Prosthetic Makeup, Lash Extensions, Brow/Lash Tinting & Lifting and Full body Waxing.
I am a business that houses 2 other women owned businesses sharing the same passion of healing. We have me, Shelley Wells (SAP Owner, Licensed Esthetician & Makeup Artist), Brook Madison ( Reiki and Swedish Massage called Touch of Love and Healing) and we have Naomi ( Cosmetologist specializing in detox facials, Cupping and pedicures called Fit Coast Spa & Wellness).
We are seeking funding to help pay loans down taken out to move SAP from an old location as it was not a healthy space for growth yet was unexpected so I had to do what I could to keep going. Marketing is the main thing that SAP has not been able to do as I am a single mom with two amazing kids and one with autism so its been a tough year. I can provide my square information to show growth but after COVID and a separation a year later I have been struggling to pay all the bills and put money into my business so I want to focus on growth and gain more followers and do local markets to spread the word.
This has been such an incredible ride and I am learning so much and I love what I do. I am trying to stay on the natural side of esthetics and highlight the beauty that everyone already has. I want to empower anyone that needs it and help people find a pure, quality product by marketing my skin care line.
Thank you for your time and I am eternally grateful for any donation. I am trying my best to be a great mom and business owner but most importantly, show up for me and keep loving myself and show others that that is the whole objective in life is to learn to love YOU.
Thank you , from the bottom of my heart :)
Shelley Wells
Owner, Founder, Creator of SAP Skin Care & Makeup Artistry
Updates
The Campaign FAQs
What is the breakdown of your financial situation?
A: I will use the money to pay off a 1,000 credit card used to buy everything to paint, set up and move to the new location as well as pay down my 7,500 personal line of credit to 30% so raise my credit score. I also borrowed 2,500 from a family member and would like to pay the back. I want to raise my credit score to later be able to get a grant if needed.
What is your growth the last 6 years, since your business started?
A: 2016 $1776
Began in the back of a Spa in a little room waiting tables with nothing
2017 $6,015
Growth
2018 $9,498
Growth ( had to move because spa was evicted)
2019 $3, 056
Had a Baby so wasn't working as much
2020 $6,862.50
Lock Down COVID closed for 4 months but created skin care line
2021 $29,930
Growth
2022 $24,430
Separated with my partner of 5 years...as of October 2022 these are my sales...this was a really hard year and had to take out loans, find a place to live and move my business as it was in my EX building and now I'm doing everything I can to keep Growing and I need help with paying these loans down and marketing
What will you do for marketing?
I will use the money to pay influencers on instagram to show my product and gain more followers, I will purchase a tents and tables to do more markets and I will take a marketing class and I will buy more product, finish paying of the sign and finish the new labels.
Just Because I Care
Rewards
Just Because I Care