Help Fund My Brand!

unsalted started last year during the spring semester of my freshman year at university. I had been shopping for some cute apparel that would showcase Michigan for a friend across the country when I realized that there really was none on the market. I decided that this could be something that I could create to share the beauty of Michigan beach towns across the state from Traverse City to Grand Haven. I had always wanted to create something of my own, and this idea seemed to be the perfect idea for a business of my own. With this brand, I want to share my love for Michigan beach towns and eventually use it to help give back to the communities these beaches are in by hosting events and donating to foundations that help keep Michigan beaches clean.

The problem that I am solving is creating a women-owned apparel brand that showcases Michigan’s beautiful beach towns that also will give back to the environment as well as the communities it highlights!

Over 125 million people visit Michigan each year from out of state and visitor spending is around $25B dollars each year. Another 10.8 million people live in Michigan year-round. This brand would tap into the $25B+ dollars spent each year in Michigan and has the potential to be worth seven figures easily.

As stated above, unsalted is a Michigan beach town apparel brand. We have six designs currently which are pictured below! 

I am seeking funding to pay for a marketing team consisting of both traditional and social media marketers and a designer for future designs. I am also seeking funding for basic operations expenses such as online accounting from Quicken Books and design and website expenses. I would also like to use some of the funding for a physical store location! I will only be spending funding on these few things. I do not plan on paying myself until I make revenue and paying my future employees.

My team currently is just myself. I run all of the social media and work on all of the products by myself which is why I need this funding so I can have some of the work taken off of my back by other potential employees. 

Thank you to all who are backing my project and to those who took time out of their day to view my crowdfunding campaign! Stay saltless!