Fempower Beauty

We’re an activist beauty brand that makes giving back look as good as it feels. Join us in building the future of beauty.

Alexis
Social Good
$10,675
pledged of $15,000 goal
60
Backers
51
Days Left
Support now
Project Ends on December 31, 2019

Project Description

Chavi Hill wearing Serpent Virtumatte

A B O U T   F E M P O W E R

Fempower Beauty is the world’s first activist beauty brand, making high-end luxury products and giving back – one game-changing beauty product at a time.

We are a community of badass femmes, using empowerment to transform the beauty industry in major ways.

 

W H A T   W E   S T A N D   F O R
 

We wanted to make giving back as easy as putting on your favorite luxury products. With the beauty industry so focused on profits and perfection, we are creating the change we want to see, centering our brand around activism. We use beauty to uplift, not exploit. Much more than a campaign, giving back is woven into the DNA of our brand. For every luxury product purchased, we donate the same luxury product to a femme in need. Fempower products are activism in the form of makeup – because we believe empowering skin, community and souls need to be one and the same.

 

Co-founder, Alexis has spent years formulating products for the makeup industry’s leading global companies. Her expertise fuelled the development of our Virtumatte lipstick formula – which if you haven't tried it, is quite literally, a best in its class matte lipstick. It leaves your lips feeling smooth, protected, lubricated and nourished. You may even find yourself reconsidering your relationship with your lip balm. Whatever you’re into, we’re into. Besides quality, we also hold our products to high ethical standards. For our first collection we went to Italy, ate all the pasta, and sourced the highest quality cruelty-free ingredients to bring you the most comfortable matte bullet that has ever touched your lips.

 

We built Fempower Beauty to collectively reclaim the untold stories of remarkable women and inspire others to own their narrative. We spread messages of empowerment on our social channels and IRL during our Humans of Fempower Salons, with a community of humans who think differently, like us. We dream of opening a store where stories can come to life all the time. A sacred space where all those who think differently, can gather, connect, and even discover their identities through beauty. With your help – our community of changemakers, we can get there.

 

W E   T E L L   S T O R I E S

Each of our products is made to tell a story. We examine history through a matriarchal lens and question patriarchal stories we’ve been told for centuries. 

Our first product line, the Genesis Collection, is made up of four lipsticks. They are essenced with forbidden fruit and blended carefully with radically bold pigment to drench your lips in rich lasting color, every time you swipe. These shades come to life in the form of characters, where we flipped the patriarchal narrative of Adam and Eve, and retold a Fempowered version of the story. Our products are personified to make you ask questions about history. Like, what if Adam took a bite out of the apple first? Would society look different today?

The Genesis Collection / A fempowered story of Adam & Eve

 

H E L P   U S   L A U N C H   E G Y P T

With your help, we will bring more untold stories of powerful femmes from ancient Egypt. Stories that were burned down with Alexandria, Egypt’s Capital. We often think of the women of Egypt, as simply stunning and beautiful. But we want to celebrate, emphasize, highlight and spotlight how they ruled empires. Empires, that were some of the most successful in all of history. With these stories come more industry leading products, this time, hero-ing the eye. Your donation will fund the next round of production, and bring these empowering untold stories to light. 

The Egypt Collection

   

A   S P A C E   F O R   C O M M U N I T Y

Buying beauty products is special. Buying giveback luxury beauty products, is something else. That's why we want to create a pop-up (eternal) space for our #HumansofFempower to think differently, shop give-back and activate the change they wish to see. This is the space that takes wearing your impact to the next level. A space that brings the stories written into our products to life for the modern day femme. 

The space will foster support in more ways than one, featuring other mission-driven indie beauty brands. We take collaboration over competition very seriously. And we truly believe we are better together.

#HumansofFempower

 

 L I P S   H A V E   B E E N   T A L K I N G


"We are so proud to be partnering with the ladies of @fempowebeauty, a give back beauty brand whose mission is to empower marginalized communities. Founders Alexis and Christina are partners in business and in life, and have started this company together from the ground up. We couldn’t be happier to work with such extraordinary, passionate hardworking women."

– Kristen Gibson and Stacy Lee, Founders of Dignity Not Despair

 

"First wing engagement! Members Alexis and Christina, started a company together [at The Wing] and this weekend – got engaged!!!!! So happy for you and so full of joy!"

– Audrey Gelman, Founder of The Wing

 

F E A T U R E D   B Y

 

F O U N D E R S

We created Fempower when we realized we no longer related to brands on the beauty market. We wanted to see a brand of substance that encouraged critical thinking, dove beneath the surface, actively engaged with their audience, and didn’t push dogma. A globally conscious brand that gave back. Built by us, for us. Thus on the night of the 2017 Women’s March, Fempower was born.

The sheer volume of women that came together across the world to march for equality sparked a desire in us we didn’t know we had. The idea was for a product that women interact with on a daily basis to spark that kind of magic and create impact. We chose beauty products because they have inevitably dictated what it means to be “feminine” for centuries. And we knew that those rules had to change. 

 

 M E E T   O U R   F E M F A M
 

A L E X I S   &   C H R I S T I N A
Co-founders, former expert Shiseido Product Developer and former Educator, Ph.D Candidate

#femfacts

We met on Tinder. We got engaged 5 years later – this June at The Wing. We are both from the same island in Greece (peep the rewards you can see it for yourself). Alexis does Christina’s makeup every morning.

Our Founders, living their Fempowered story

 

A L A N N A
Designer, freelance Creative Director at Vol. 28

This woman has single handedly designed every element of our Fempower content – from our logo series, to pins, e-commerce, social content, illustrations, much copywriting & packaging. She makes all our design dreams come to life.

#femfact
Alanna is Australian and has lived in Sydney, Lyon, Hội An and Paris while building Fempower with us from a far. We've only met in person three times!

Our designer living her Fempowered narrative


L E N A
Photographer, freelance Photographer @lenanicolson

The woman behind the lens. She has held our hands through every photoshoot Fempower has had, and has happily accepted even the wildest of requests. Relentlessly executes the vision we have for Fempower.

#femfact
She hails from Colorado – bringing so much ease, patience and zen to the team. Lena has shot every single Fempower campaign to date. 

Our photographer living her Fempowered life

A magical unicorn has just sprinkled fairy dust on you! 
Thank you from the bottom of our hearts for helping rewrite beauty history.

Updates

The Project FAQs

Reach out to hello@fempowerbeauty.com with any questions! 

Samantha
10/13/2019
Fempowered Holo Bag
$150
10/13/2019
For the Lipstick Lover – 4 Lipsticks
$100
Yana
10/11/2019
Meet LILITH Lipstick. I Am Invincible.
$25
Vickster
10/09/2019
For the Lipstick Lover – 4 Lipsticks
$108
10/08/2019
Meet SERPENT Lipstick: I Am Evolving
$50
Katie Novak
10/04/2019
Meet EVE Lipstick. I am advocacy.
$40
10/03/2019
Signature Holographic Bag
$30
10/03/2019
Fempowered Holo Bag
$150
Barb Ballo
10/03/2019
Meet SERPENT Lipstick: I Am Evolving
$50
Heather Holler
10/03/2019
For the Lipstick Lover – 4 Lipsticks
$100
Monetary Contribution

Just because you care. And we love you for it! 

13 Supporters
Contribute
$200
For the Lover of Networking

Being the founder of a company makes you a part of a rare breed. We fully believe in the power of founders supporting founders. Want to chat about PR? Product development? Public speaking? Giving back? Partnering with other founders? How to tap into celebrities and micro-influencers to try your product? 

We can do a live online session or meet in person for a drink or coffee. At the $200 level, you will receive a

 

  • 1-hour long virtual or IRL coffee date (pending location)

        - A wonderful opportunity to learn and grow your network of founders and ask for expert advice 

You will also receive:

  • Fempower Mirror
  • Set of Fempower Lipsticks 
  • Social Recognition on Instagram (if you choose)
5 Left
0 Supporters
Select this reward
$150
Beauty Product Development?

Do you want to start a beauty brand but unsure where to start? Need help developing a cosmetics formula or need help finding a manufacturer? Want to know how to take a product to market? Well, you should chat with our founder Alexis Androulakis, an expert beauty product developer. She has worked for the top beauty conglomerates, and the products she's developed have frequented awards such as allure's best in beauty (most recently the one provided in 2019). Because of her, our very own Virtumatte lipstick won awards such as "Best for Literally Everything" in Maire Claire mag's #BigLipstickEnergy and was featured as one of the top 30 lipsticks to buy in Hollywood life.

Yeah, she's a rockstar... and speaks makeup like a fluent language. She can help you with mostly anything related to your beauty brand. This is a one-hour meeting and can be done IRL if you are based in NYC or virtually.

1 Supporter
Select this reward
$10
Downloadable Fempower

This is for all the true FemFans out there. Those who want messages of Fempowerment every time you check the time or a text. To remind you, you're truly part of the change you wish to see. 

199 Left
1 Supporter
Select this reward
$10
Fempower Beauty Custom Mirror

For our commuting beauty kweens! Our signature rose gold compact luxury mirror, featuring two mirrors – one magnified. Never leave home without it. 

20 Left
0 Supporters
Select this reward
$25
Meet SERPENT Lipstick: I Am Evolving

When you buy one, we give one. This is a nude for every skin tone that is a soft brown and easy to wear any of day of the week. Marie Claire magazine named Serpent "Best for Literally Everything" #biglipstickenergy Try it for yourself and see! 

19 Left
11 Supporters
Select this reward
$25
Meet ADAM Lipstick: I am Equality

When you buy one, we give one! Looking for a new radically bold matte lipstick? Meet Adam – the perfect balanced neutral pink, that stands for equality on all skin tones. It leaves your lips feeling smooth, protected, lubricated and nourished. With a soft matte sheeny finish. You may even find yourself reconsidering your relationship with your lip balm. Whatever you’re into, we’re into.

25 Left
5 Supporters
Select this reward
$25
Meet LILITH Lipstick. I Am Invincible.

Did you know Lilith was Adam's first wife? She refused to lay beneath him. This fiery red will make you rethink your statement lip. Radically Bold pigment, nourishing, and long lasting. Remember you buy one, we give one. When giving back looks as good as it feels. 

29 Left
1 Supporter
Select this reward
$25
Meet EVE Lipstick. I am advocacy.

The most beautiful balance of pink and blue, electric pink, scream advocacy every time you don Eve on your lips. Nourishing, radically bold pigment, super smooth saturated color. When you buy one, we give one. Wear your impact. 

27 Left
3 Supporters
Select this reward
$30
Signature Holographic Bag

Our signature holographic bag! Mirror included. 

39 Left
1 Supporter
Select this reward
$30
Signature Holographic Backpack

Our Fempower Beauty signature Holographic Backpack, perfect for storing your Fempower Lippies!

13 Left
2 Supporters
Select this reward
$40
Flex Your Fempower T-Shirt

Flex your Fempower with a bad ass unisex Fempower tee. Activist beauty for your body. 100% Cotton, made in U.S.A

28 Left
2 Supporters
Select this reward
$50
For the Merch Fiend

Can't decide which is your favorite Fempower Pin? We've got you. You can take home our the Full Set (includes 8 Pins) RRP $80 –

29 Left
1 Supporter
Select this reward
$150
Fempowered Holo Bag

Our signature Hologaphic bag with a full set of lipsticks, pins, mirror, and stickers. 

28 Left
2 Supporters
Select this reward
$100
For the Self Care Obsessed

Self-care date night – bring your besties & we'll host all of you at The Wing. Humans of Fempower style – expect 2 hours of sheet masks, storytelling, makeup tips and tricks, and of course, SNACKS. Goodie bag included.

9 Left
1 Supporter
Select this reward
$600
Custom FemFace

For the Digital Design lover. Have you seen our Fempowerful art on our Instagram? With this reward, you will get your face illustrated in the same style by our Fempower Designer, @thisismyvolume.

2 Left
3 Supporters
Select this reward
$5,000
Girlboss Grant

On July 1st 2019, Sophia Amoruso, Founder and CEO of Girlboss, surprised us live on Good Morning America with a $5,000 grant to support our dreams.

Match the Girlboss Grant? We'll host an Girlboss NY IRL in your honor, or be in touch, to see how we can best thank you for your world-rocking support. 

2 Left
1 Supporter
Select this reward
$1,000
Sojo Spa Day with The Founders

Need a day away from the city? This one is for you! Spend a day at the Sojo Spa, just 30 minutest outside of the city, chatting with our fearless founders! Whether you need help with launching a crowdfunding campaign, marketing, pr, or how to go into business with your partner, we know the struggle is real! One complimentary service included as well as lunch! 

5 Left
0 Supporters
Select this reward
$8,000
Fempower Tour (Greek Island Edition)

Head to the Island of Crete with founders, Alexis & Christina, August 2020. This reward is for you and a friend. It includes, local boutique accommodation, meals, entertainment, and a choice between guided or suggested tours. Contact us hello@fempowerbeauty.com and we'll send you a virtual itinerary, so you can get a taste.

2 Left
0 Supporters
Select this reward
$10,000
The Angel

ETERNAL GRATITUDE. We will be FOREVER grateful for your generosity. We will be in touch, to see how we can best thank you for your world-rocking support.

0 Supporters
Select this reward

Rewards

Monetary Contribution

Just because you care. And we love you for it! 

13 Supporters
Contribute
$200
For the Lover of Networking

Being the founder of a company makes you a part of a rare breed. We fully believe in the power of founders supporting founders. Want to chat about PR? Product development? Public speaking? Giving back? Partnering with other founders? How to tap into celebrities and micro-influencers to try your product? 

We can do a live online session or meet in person for a drink or coffee. At the $200 level, you will receive a

 

  • 1-hour long virtual or IRL coffee date (pending location)

        - A wonderful opportunity to learn and grow your network of founders and ask for expert advice 

You will also receive:

  • Fempower Mirror
  • Set of Fempower Lipsticks 
  • Social Recognition on Instagram (if you choose)
5 Left
0 Supporters
Select this reward
$150
Beauty Product Development?

Do you want to start a beauty brand but unsure where to start? Need help developing a cosmetics formula or need help finding a manufacturer? Want to know how to take a product to market? Well, you should chat with our founder Alexis Androulakis, an expert beauty product developer. She has worked for the top beauty conglomerates, and the products she's developed have frequented awards such as allure's best in beauty (most recently the one provided in 2019). Because of her, our very own Virtumatte lipstick won awards such as "Best for Literally Everything" in Maire Claire mag's #BigLipstickEnergy and was featured as one of the top 30 lipsticks to buy in Hollywood life.

Yeah, she's a rockstar... and speaks makeup like a fluent language. She can help you with mostly anything related to your beauty brand. This is a one-hour meeting and can be done IRL if you are based in NYC or virtually.

1 Supporter
Select this reward
$10
Downloadable Fempower

This is for all the true FemFans out there. Those who want messages of Fempowerment every time you check the time or a text. To remind you, you're truly part of the change you wish to see. 

199 Left
1 Supporter
Select this reward
$10
Fempower Beauty Custom Mirror

For our commuting beauty kweens! Our signature rose gold compact luxury mirror, featuring two mirrors – one magnified. Never leave home without it. 

20 Left
0 Supporters
Select this reward
$25
Meet SERPENT Lipstick: I Am Evolving

When you buy one, we give one. This is a nude for every skin tone that is a soft brown and easy to wear any of day of the week. Marie Claire magazine named Serpent "Best for Literally Everything" #biglipstickenergy Try it for yourself and see! 

19 Left
11 Supporters
Select this reward
$25
Meet ADAM Lipstick: I am Equality

When you buy one, we give one! Looking for a new radically bold matte lipstick? Meet Adam – the perfect balanced neutral pink, that stands for equality on all skin tones. It leaves your lips feeling smooth, protected, lubricated and nourished. With a soft matte sheeny finish. You may even find yourself reconsidering your relationship with your lip balm. Whatever you’re into, we’re into.

25 Left
5 Supporters
Select this reward
$25
Meet LILITH Lipstick. I Am Invincible.

Did you know Lilith was Adam's first wife? She refused to lay beneath him. This fiery red will make you rethink your statement lip. Radically Bold pigment, nourishing, and long lasting. Remember you buy one, we give one. When giving back looks as good as it feels. 

29 Left
1 Supporter
Select this reward
$25
Meet EVE Lipstick. I am advocacy.

The most beautiful balance of pink and blue, electric pink, scream advocacy every time you don Eve on your lips. Nourishing, radically bold pigment, super smooth saturated color. When you buy one, we give one. Wear your impact. 

27 Left
3 Supporters
Select this reward
$30
Signature Holographic Bag

Our signature holographic bag! Mirror included. 

39 Left
1 Supporter
Select this reward
$30
Signature Holographic Backpack

Our Fempower Beauty signature Holographic Backpack, perfect for storing your Fempower Lippies!

13 Left
2 Supporters
Select this reward
$40
Flex Your Fempower T-Shirt

Flex your Fempower with a bad ass unisex Fempower tee. Activist beauty for your body. 100% Cotton, made in U.S.A

28 Left
2 Supporters
Select this reward
$50
For the Merch Fiend

Can't decide which is your favorite Fempower Pin? We've got you. You can take home our the Full Set (includes 8 Pins) RRP $80 –

29 Left
1 Supporter
Select this reward
$150
Fempowered Holo Bag

Our signature Hologaphic bag with a full set of lipsticks, pins, mirror, and stickers. 

28 Left
2 Supporters
Select this reward
$100
For the Self Care Obsessed

Self-care date night – bring your besties & we'll host all of you at The Wing. Humans of Fempower style – expect 2 hours of sheet masks, storytelling, makeup tips and tricks, and of course, SNACKS. Goodie bag included.

9 Left
1 Supporter
Select this reward
$600
Custom FemFace

For the Digital Design lover. Have you seen our Fempowerful art on our Instagram? With this reward, you will get your face illustrated in the same style by our Fempower Designer, @thisismyvolume.

2 Left
3 Supporters
Select this reward
$5,000
Girlboss Grant

On July 1st 2019, Sophia Amoruso, Founder and CEO of Girlboss, surprised us live on Good Morning America with a $5,000 grant to support our dreams.

Match the Girlboss Grant? We'll host an Girlboss NY IRL in your honor, or be in touch, to see how we can best thank you for your world-rocking support. 

2 Left
1 Supporter
Select this reward
$1,000
Sojo Spa Day with The Founders

Need a day away from the city? This one is for you! Spend a day at the Sojo Spa, just 30 minutest outside of the city, chatting with our fearless founders! Whether you need help with launching a crowdfunding campaign, marketing, pr, or how to go into business with your partner, we know the struggle is real! One complimentary service included as well as lunch! 

5 Left
0 Supporters
Select this reward
$8,000
Fempower Tour (Greek Island Edition)

Head to the Island of Crete with founders, Alexis & Christina, August 2020. This reward is for you and a friend. It includes, local boutique accommodation, meals, entertainment, and a choice between guided or suggested tours. Contact us hello@fempowerbeauty.com and we'll send you a virtual itinerary, so you can get a taste.

2 Left
0 Supporters
Select this reward
$10,000
The Angel

ETERNAL GRATITUDE. We will be FOREVER grateful for your generosity. We will be in touch, to see how we can best thank you for your world-rocking support.

0 Supporters
Select this reward