Cheveux Luxury
Providing Hair Extensions for the Future
Project Description
Our Mission
As we move further in the 21st Century, changes, advancements and new ways of life are being developed as we place all efforts in improving life as we know it. We see this in all aspects of our lives, even in the beauty space as we all want to look good but looking good has to be convenient. Here Cheveux Luxury comes in. We have dedicated ourselves in providing do it yourself, convenient and versatile hair extensions that enables an individual to achieve glamorous, head turning looks right from the comfort of their own home.
The Problem Needing Solving
Unfortunately, the pandemic has caused numerous shifts in the way we do things and interact but that doesn’t mean we should neglect our hair and looks because of it. Our hair extensions allow you to have that coming out of the salon look without actually having to go to the salon. Therefore, perfect for days/weeks where we do need to quarantine.
Additionally, Kinky Curly textures are not readily available in the market thus making the choices limited. We are providing a wide range of textures ranging for 1A all the way to 4C in numerous lengths and density allowing for full voluminous looks that are runway ready.
Market Size and Opportunity
The hair market is extremely lucrative boasting an $87.9 Billion value. With the change in society, calling for more convenient and do it yourself options, we at Cheveux Luxury have placed ourselves in a unique and untouched niche that has grown exponentially accounting for 10-20% of that value. That amount ranges between $8.79-$17.58 billion. It is a great space to be in which we are definitely doing our best to provide what the world is asking for; convenient beauty products.
Source: Technavio
The Products To Solve The Problem
The convenient products that have provided individuals with the opportunity to create glamorous looks at home are our Hair Clip-Ins and Ponytails. Our Hair Clip Ins are wefted Hair Bundles with clips attached so you can secure and clip the hair extensions into place. Ponytails are a wefted extension that you can wrap around the base of your own ponytail and secured with a strap or drawstring.
They provide instant results that are easy to apply thus giving the individual a glam look in a matter of minutes.
Here we have Ghiz applying our Straight Hair Clip Ins in 30"!!
Easy to Install Right from the comfort of her own home!
We also cater to the Kinky Curly Space. Here our CEO is showing how she applies our Spanish Curly Hair Clip Ins:
Easy to Install!
Some looks that can be achieved with these clip ins, right from the comfort of your own home.
Next on the showcasing lineup is Tahj wearing our Afro Curly Hair Texture Clip Ins
The Finished Look:
Next we have our CEO rocking one our glamorous Ponytails! This Ponytail is 32" in length. Installed from the comfort of her home!
We cater to all textures and styles out there making an individual have a glam look without needing to visiting the Salon.
Last but not least we have Natalie showing how easy it is to install our wigs, right from the comfort of her own home!
Why we need your help.
With all these wonderfully convenient products we need help getting our products on the shelves of every major retail store in the United States and Canada. In all we would need $10,000 which will be invested in getting our company retail ready so we can start ramping up to be able to facilitate mass distributions.
A part of that money would also go into marketing and working capital. We want to spread the word out that these products are available, especially for the Kinky Curly Hair community that don't have much options out there that fits their hair texture.
We know that with mass distributions efforts will bring added work on our plates and with added work comes additional help that we will need. To handle all of this additional work we will use this opportunity to provide more jobs to individuals in our community. Thus providing income opportunities to as many individuals as we can in these unprecedented times.
The Team!
Our team is extremely small but we do pack a big punch! Our team, composed of men and women that have given their all in keeping the quality and innovations high in the company. They literally work right around the clock to analyze and push through content that speaks to our target market, helping the CEO diligently fulfill her goal in building a community behind the brand. So without further ado, here they are!
Thank You
We want to take this opportunity to thank everyone that has taken the time to read and watch our brand story and decided to help us reach the goals we have set to accomplish. Because of you we will be able to provide convenient hair extensions to individuals globally therefore ensuring that we all can achieve glamorous looks in the comfort of our own home. Because of you we will be able to provide these products to various retail stores and sales channels making them easily accessible. Your help is wholeheartedly appreciated here at Cheveux Luxury. Thank You.
Updates
The Campaign FAQs
Frequently Asked Questions:
- When will I get my reward?
Rewards will be issued upon completion of campaign.
Will be given a shout out of your name and social media handles on our social media platforms and email list. Will be visible to a total of 5000+ people globally.
Just Because I Care and want to see Cheveux Luxe Win!
Will be given a gift card totalling $150 to be used with any products listed on the store.
Please note, gift card can only be used with one purchase.
Will be given a gift bundle consisting of the following:
- Hair Extensions (a choice between Hair Clip Ins, Ponytails and Hair Bundled Wefts)
- Shampoo
- Conditioner
- Hair Growth Oil
- Lipstick (A choice of Red or Purple color)
- Two glam eyelash extensions!
Please note you'll have a choice of the following:
- 1 pack of Hair Clip Ins up to 20" in natural colors and 18" in Blonde Colors
- 1 Ponytail up to 20" in natural colors and 18" in Blonde Colors.
We will create a wig from scratch using Hair Bundled Wefts, that will be sewn on a hair cap dome which will be customized to your head specifications and style desires (a choice of either straight or body wave).
- 4 Bundles and a Closure is included up to 26", so the wig will be thick!
- Will pre-pluck and bleach the knots if requested.
Please note, coloring is not included. Natural color only.
Rewards
Will be given a shout out of your name and social media handles on our social media platforms and email list. Will be visible to a total of 5000+ people globally.
Just Because I Care and want to see Cheveux Luxe Win!
Will be given a gift card totalling $150 to be used with any products listed on the store.
Please note, gift card can only be used with one purchase.
Will be given a gift bundle consisting of the following:
- Hair Extensions (a choice between Hair Clip Ins, Ponytails and Hair Bundled Wefts)
- Shampoo
- Conditioner
- Hair Growth Oil
- Lipstick (A choice of Red or Purple color)
- Two glam eyelash extensions!
Please note you'll have a choice of the following:
- 1 pack of Hair Clip Ins up to 20" in natural colors and 18" in Blonde Colors
- 1 Ponytail up to 20" in natural colors and 18" in Blonde Colors.
We will create a wig from scratch using Hair Bundled Wefts, that will be sewn on a hair cap dome which will be customized to your head specifications and style desires (a choice of either straight or body wave).
- 4 Bundles and a Closure is included up to 26", so the wig will be thick!
- Will pre-pluck and bleach the knots if requested.
Please note, coloring is not included. Natural color only.