Backpal (as seen on the Science Channel) helps with heavy text books and laptop. As a High School student and now a College student I personally found the backpacks are always too heavy (text books and laptop). You can keep you current backpack since the Backpal is an insert to any pack. Also, very useful for busy professionals.
Prevents back pain/back injury
176 million backpacks sold last year in the USA alone?
Deja Viau (age 19) inventor and CEO
Money used to fund the initial round of inventory.