Buttercup Bodywear: Join the BRA-VOLUTION

Say HELLO to Buttercup Bodywear and bye-bye to your BRA! We make modern luxe streetwear with the Power Perfector base layer built right in!

Sheila
Lifestyle
$2,670
pledged of $7,500 goal
22
Backers
24
Days Left
Support now
Project Ends on August 12, 2018

Project Description

 

Buttercup Bodywear is a line of modern luxe essentials featuring a built-in "BRA"! The "bra" is actually our signature Power Perfector performance layer seamlessly integrated into all our tees, tanks and dresses.

 

Buttercup is all about freeing women from their uncomfortable bras.

It's a BRA-VOLUTION.

Let's face it — getting dressed is a pain in the butt. With Buttercup Bodywear, we promise you: no more hunting for the right bra, no more wearing a bra that you can't wait to rip off your body, no more dueling bra straps, cup spillage or back fat rolls.

 

We have taken the best technology from shapewear and activewear and married it with our modern, everyday street style featuring our luxurious modal lycra jersey, which flows over the body. All our styles are meticulously designed to accentuate the good and camouflage the not-so-good: underarm creases and back fat! Booty coverage included — perfect with leggings. All our tees, tanks and dresses feature our Power Perfecting base layer. 

  Now, there is no need to wear a separate bra. 

The Power Perfector is a fully integrated boob and back perfecting base layer that covers the same area as your classic racerback sports bra. We use superfine power mesh, removable cups, a breathable center panel and curved construction to provide support to your girls with no underwire, no hardware and no separate straps to mess up your smooth flawless look. 

​​

"The Bra-volution tank in black is our super flattering hero product featuring a rounded high neck, a racer back and our signature support layer – the Power Perfecter.  Cut to be slimming on the body in luxurious jersey modal, it’s long enough to cover your booty and it’s killer with leggings. Of course, no bra required!"  Sheila

SIZING CHART

Sizing Based on Your Bra Size.

S:  32B – 32DD and 34 A-B

M:  34 C-DD and 36A-B

L: 36 C-DD and 38 A-C

XL: 38 Full C-DD and 40 B-DD

** If you prefer a snugger fit you may want to size down one size if you are close to the cutoff size. 

Sheila has turned her focus to fashion to solve a problem. After earning her MBA at U of Chicago, she spent 15-plus years in consumer products marketing and new product development, including stints with Procter & Gamble and Foote, Cone & Belding. This experience gave her the expertise she needed to create Buttercup Bodywear — a line of Performance Fashion for Life.

Are you ready to say BYE-BYE to your BRA and HELLO to BUTTERCUP?

Join the BRA-VOLUTION!

 

Updates

The Project FAQs

Frequently Asked Questions:

 

 

06/19/2018
The Bra-volution Tank in Black
$60
06/19/2018
The Bra-volution Tank in Black
$60
06/19/2018
The Bra-volution Tank in Black
$60
06/19/2018
The Bra-volution Tank in Black
$60
06/19/2018
The Bra-volution Tank in Black
$60
06/19/2018
Monetary Contribution
$30
06/19/2018
The Bra-volution Tank in Black
$60
06/19/2018
The Bra-volution Tank in Black
$60
06/19/2018
The Bra-volution Tank in Black
$60
06/20/2018
Chick Starter Website Design and Development - Part 1 of 2
$750
Monetary Contribution

Help us continue to create great products that support women in comfort and style! We will give you our love and a #socialshoutout featured in an instastory (no clothes - crazy talk but we love ya!)

 

2 Supporters
Contribute
$60
The Bra-volution Tank

The hero of our Essentials Collection, Bra-volution tank in black is our super flattering go anywhere top.  It features a rounded high neck, a racer back and our signature support layer – the Power Perfecter.  Cut to be slimming on the body, in luxurious jersey modal, it is long enough to cover your booty and is killer with leggings or skinny jeans.  And, of course, no bra required.  Enjoy 10% off during our iFW campaign.

#1 ENTER YOUR SIZE for the tank in the text box "Note to Entrepreneur"  during check out.  See SIZING CHART in campaign page.

#2 TIP IS NOT NECESSARY. To OPT OUT just select "Other" from pull down menu and enter 0.00 dollars.

16 Supporters
Select this reward
$100
1 Bra-volutoin Tank + Product Development Funding for DD+ styles

You get 1 Bra-volution tank in black in the size of your choice and you put $40 towards our product development. You will be helping us launch a sleepwear solution with support and expand our size range to serve women with busts larger than a DD!

#1 ENTER YOUR SIZE for the tank in the text box "Note to Entrepreneur"  during check out.  See SIZING CHART in campaign page

#2 TIP IS NOT NECESSARY. To OPT OUT just select "Other" from pull down menu and enter 0.00 dollars.

0 Supporters
Select this reward
$200
Buttercup Babe Product Development Team Member

Be a member of our Product Development team!  If you bigger than a DD cup this might be the perfect option for you.  Our line currently fits women up to a 38/40 DD.  Our first line extension will be to extend our offering to support women bigger than a DD, no matter what your band size - 32 to 42.  As a member of the Product Development team, you will be a product tester and provide valuable insight into our next product launch.  You will receive at least one sample top  - the Bra-Volution II Tank!

3 Supporters
Select this reward
$750
Entrepreneurial Bootcamp Session

Work with the founder and her team of brand-building and new product development experts in a 4-hour working session to jump-start your own business to market launch. The session will consist of 4 phases:

1. DISCOVERY: Conduct SWOT analysis, competitive analysis and your current brand assessment.

2. DEFINITION: Set the objectives and determine the current needs of your business. 

3. ACTION PLANNING: Identify the critical path and next steps required to get to market. 

4. ACCESS: We will provide access to resources to help you accomplish your goals.

0 Supporters
Select this reward
$750
Chick Starter Website Design and Development - Part 1 of 2

6 hours of design and development work that gets you a 2-4 page website powered by Shopify using a beautiful Shopify theme.

The site will include a home page, a contact page and a shop page. Other page can be an About page or press page. The Shop page will be ready for you to input your products or services for sale. Complimentary brand logo and color palette assessment will be conducted first. If logo design or redesign is needed, resources can be provided for an additional fee. Design and development fees do not include: photography, stock photos or photo usage fees, website hosting, Shopify platform or Shopify theme costs. 

1 Supporter
Select this reward
$750
Chick Starter Website Development - Part 2 of 2

Second installment on website project. Both must be purchased before delivery of site.

0 Supporters
Select this reward

Rewards

Monetary Contribution

Help us continue to create great products that support women in comfort and style! We will give you our love and a #socialshoutout featured in an instastory (no clothes - crazy talk but we love ya!)

 

2 Supporters
Contribute
$60
The Bra-volution Tank

The hero of our Essentials Collection, Bra-volution tank in black is our super flattering go anywhere top.  It features a rounded high neck, a racer back and our signature support layer – the Power Perfecter.  Cut to be slimming on the body, in luxurious jersey modal, it is long enough to cover your booty and is killer with leggings or skinny jeans.  And, of course, no bra required.  Enjoy 10% off during our iFW campaign.

#1 ENTER YOUR SIZE for the tank in the text box "Note to Entrepreneur"  during check out.  See SIZING CHART in campaign page.

#2 TIP IS NOT NECESSARY. To OPT OUT just select "Other" from pull down menu and enter 0.00 dollars.

16 Supporters
Select this reward
$100
1 Bra-volutoin Tank + Product Development Funding for DD+ styles

You get 1 Bra-volution tank in black in the size of your choice and you put $40 towards our product development. You will be helping us launch a sleepwear solution with support and expand our size range to serve women with busts larger than a DD!

#1 ENTER YOUR SIZE for the tank in the text box "Note to Entrepreneur"  during check out.  See SIZING CHART in campaign page

#2 TIP IS NOT NECESSARY. To OPT OUT just select "Other" from pull down menu and enter 0.00 dollars.

0 Supporters
Select this reward
$200
Buttercup Babe Product Development Team Member

Be a member of our Product Development team!  If you bigger than a DD cup this might be the perfect option for you.  Our line currently fits women up to a 38/40 DD.  Our first line extension will be to extend our offering to support women bigger than a DD, no matter what your band size - 32 to 42.  As a member of the Product Development team, you will be a product tester and provide valuable insight into our next product launch.  You will receive at least one sample top  - the Bra-Volution II Tank!

3 Supporters
Select this reward
$750
Entrepreneurial Bootcamp Session

Work with the founder and her team of brand-building and new product development experts in a 4-hour working session to jump-start your own business to market launch. The session will consist of 4 phases:

1. DISCOVERY: Conduct SWOT analysis, competitive analysis and your current brand assessment.

2. DEFINITION: Set the objectives and determine the current needs of your business. 

3. ACTION PLANNING: Identify the critical path and next steps required to get to market. 

4. ACCESS: We will provide access to resources to help you accomplish your goals.

0 Supporters
Select this reward
$750
Chick Starter Website Design and Development - Part 1 of 2

6 hours of design and development work that gets you a 2-4 page website powered by Shopify using a beautiful Shopify theme.

The site will include a home page, a contact page and a shop page. Other page can be an About page or press page. The Shop page will be ready for you to input your products or services for sale. Complimentary brand logo and color palette assessment will be conducted first. If logo design or redesign is needed, resources can be provided for an additional fee. Design and development fees do not include: photography, stock photos or photo usage fees, website hosting, Shopify platform or Shopify theme costs. 

1 Supporter
Select this reward
$750
Chick Starter Website Development - Part 2 of 2

Second installment on website project. Both must be purchased before delivery of site.

0 Supporters
Select this reward