The BrandBox Project

The BRANDBOX Project 

How many of us have struggled or felt frustrated in our thoughts to creating something new? How many of us have heard that we have to think outside the box? Well, that's what the Brandbox project is all about! We create brand experiences that goes outside of the box of traditional branding and marketing solutions.

Greetings,

I'm Tre'elle Tolbert, Founder of Tag It Brand It, a digital marketing and branding company. I started my company while transitioning from 7.5 years of honorable service in the US Navy to the civilian world. For the past four years, I have defined Tag it Brand It by what we do. We are digital marketers, branding therapists, and content creators. What I've discovered is we're a brand that impacts Personal, Economic, & Community Development. 

We've shifted our focus by taking a new approach to branding and marketing. We've discovered our niche, our thing, our purpose, our everlasting message. That is to create a new industry the world didn't know it needed. We are in a new industry we call digital agriculture where we farm dreams, visions, and purposed solutions that change the future.  We will do this by creating an app and service we call "the BrandBox."

We are on a mission to create creative spaces where content creators can reserve spaces to create content. Co-working spaces offer limited solutions like podcasts and conference rooms. However, as a creative who's office is planted in a co-working business model, we've discovered that many creatives are embracing the freedom of overheads and finding inspiration through experiences whether indoors or outdoors. Selfie studios are popping up to bring solutions to the new age of storytelling. 

We'd like to take it a step further by absorbing overhead while building intentional spaces that are niched for creatives. 

Imagine this...

You are a start-up company and you're looking for a complete branding experience. You come across Tag It Brand It, a complete branding studio that will help you brand, market, and launch your company to the world. Once you are a part of the process, you will enter into our creative space, where we conduct our consultations, photoshoots, build content such as podcasts and cinematography and it all happens in a customizable creative space. That experience will be unlike another!

When spaces are not being used by the Creative Collective, other content creators can reserve the rooms to have complete creative control over their content. 

This is where the BRANDBOX comes into play. Our services are branding and marketing but our spaces are the product. You'll be able to come into the space virtually in our coming BRANDBOX App as well as our Brandbox spaces. 

So here's what we'll need to make this happen...

1. A unique space with the minimum of 1600 sq feet of open space

2. Technology: We are currently developing an app that will power this creative space for our users to build their brand experience by booking our studios and services, or find a creative who can assist them in our Creative Collective. Other technological efforts will be in the software needed to power the collective such as Adobe Creative Cloud, Logic Pro X, and Final Cut Pro. 

3. Equipment: To power of studios, we are in need of lighting, cameras, Audio interfaces, microphones, monitors, photo backdrop (seamless paper). 

4. Furniture: IKEA will be our best friend, however, we're all for the thrifty nifty finds that will add a touch of personality to the space. 

5. Funding: We are  Our goal is to raise $250,000 to support this mission. These funds will cover app development, website development, software, equipment, furniture, but most importantly our lease/rent to house our creative space. 

The Impact

This space will chance the future by writing history in design. We will empower the community to create new entrepreneurial  efforts by providing safe spaces, quality equipment, and education to build again. Whether we are building an Instagram account or a non-profit organization, we've come to the realization that life is a brand and people want to experience life in it's fullness while capturing their journey. The world has gone into storytelling. The Creative Project will help tell the story.

Risks & Challenges

With every great idea, there are always big risks and challenges that we'll face. App development. We are creating the user experience and have designed a great user interface. We are currently searching for a great software engineer to develop our app and that's a big challenge with finding someone who we trust and will deliver. 

A great challenge of ours have been funding. Tag It Brand It in the past four years have been powered by me only. Yes, I've done some pretty cool things, but I'm ready to build a team of other creators to partner with this vision. Finding qualifiable creatives who believe in creativity being the solution to a problem, vs money is a bit hard. I truly believe that creativity is freedom at its best! As creators, we provide freedom of speech and expressions by using platforms and creative outlets to share our message. 

One risk is being locked into a lease for 5 years. We've found a location that we love and believe is the great place to launch our first creative space. This location is asking for a 5 year commitment minimum, however I know without a doubt within the first year we will outgrow the space and will have to embark on a new journey to find more space to convert. 

We can not attest to another pandemic but there's always a risk that COVID may manifest itself again, causing doors to close again. If that happens, we will still be responsible for our lease agreement in whatever space we occupy. 

Ways to help us

1. Room Dedications: Our room dedications consist of naming our studios after those who have given us a contribution of $10,000 or more. (MAX 5 Spaces) This means in our space, there will be a plaque in honor of our donors. On our website and on our app people will reserve the spaces in your name. Think about it, every booking made in your space will be because you've given other creators hope to build again.

• Photo Studio 1 [Insert Your/Org Name Here] Studio

• Photo Studio 2

• Podcast Room

• Lounge

• ​BrandBar

​ 2. Equipment & Furniture Dedications: These dedications consist of tagging every gear or piece in honor of those who have donated or purchased the particular gear. These tags will hang or become printed on the material in the form of stickers and permeate adhesives. A great example will be covering an apple on the back of an Apple computer and replacing it with a dedication badge on behalf of the individual or company. 

3. Website Dedications : Our web dedications means that we will offer a variety of ways to advertise and honor our donors. We will have a donors page that will link to donors businesses or personal profiles. Our web dedications will be a great space for donors to advertise and use backlinks to bring awareness to their brands or movements as well. Our web dedications will consists of: 

• Full article  (Great opportunity to have a branded one-pager to include a charitable donation and connection to your social media page and items. 

• Listed on our website: Logo visibility 

• Course Dedication: We will name one of our courses in honor of our donor

Content Marketing 

As a digital branding company, we'd like to use our social media outlets and other content marketing efforts to highlight all of our donors. Those who are looking to have a social media shot out on our social media channels will be able to select which type of shot outs they'd prefer such as:

• Post
• Story + Story Highlight
• Reel
• 60 sec clip

Other Content Marketing Efforts will be: 

Podcast Interview 

Podcast Ad (15, 30, 60sec ad)

Book dedication page in our upcoming book" LIFE IS A BRAND " 

1min-3 min clips

Event Dedication 

• Branding + Marketing Events
• The Creative Project Launch Party 
• The Real Social Networking Event 
• Meet the Collective 
• Book Signing (Life is a Brand)
   

Webinars (4 Webinars) 

• How to communicate your brand story
• How to communicate your brand’s value
• Keys to building an authentic brand
• The Foundations of branding and design