ALUX COLLECTION

A vacay boutique that caters to the travel enthusiasts of the world. Alux is where luxury resort wear meets quality at an affordable price.

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Project Description

Summary:

  • ALUX is a resort collection that brings both luxury and quality to the travel market at a reasonable price point. 
  • Our line is geared towards travel focused enthusiast year-round, whether that be online or in physical boutiques. 


 

Problem:

  • Shortage of viable companies offering resort wear year-round, making it increasingly tough to find pieces for your mid-winter getaways. 
  • The hassle of getting alterations done. Alterations take more time than most of us have to offer, leaving many women with bags full of returns to deal with on a regular basis. Unless you're spending an outrageous amount on a designer brand, it's virtually impossible to order a perfect fit online. 
  • Short response times and exchange or return policies. It takes far too long to get a hold of customer service for most brands.

 

Solution: 

  • We bring up to date, trendy, timeless Resort wear to the fore front of the market, where quality meets luxury at an affordable cost to our consumers. 
  • We offer quality clothing with luxury perks without sky-rocketing prices. The demand for quality resort wear is high in the current market. 
  • For all the beach cruisers, there are only a handful of resort collections available all year, and none of them bring the customer service and luxury accommodations that ALUX will. 
  • ALUX takes customer service to the next level. Our mission is that every customer is beyond satisfied with their purchase. Doing so, by interacting with each and every customer, having quick response times to any questions and concerns and most importantly exceeding expectations with the quality of each piece. 
  • We offer unlimited exchanges and one of the kind alterations. 
  • With our personal customizations the perfect fit is right around the corner with our simple pre-shipment alteration add-on. Simply give us your height & measurements and we will hem each piece to personally fit you. 
     

Market: 

  • We want to extend our reach from not only online but to physical locations. Offering ALUX to the jet-setters, to sea and sand cruisers, to woman of all ages, worldwide.
  • Although we plan to offer something for woman of all ages, size, and styles our main focus right now is the travel obsessed woman. We expect our strongest market segments to be young female professionals who spend their weekends, summers, or winters traveling to warmer weather. 
  • Our ideal consumer ranges from 21-35 years old, females that are wealthy in travel not money. With social media being such a huge influence in society today, it's become an obsession to look IG worthy even on those beach bum days.  
  • Due to the shortage of boutiques offering year-round resort wear, we will be at an advantage during the holiday months when searching for the perfect vacation items.

 

 

Competition:

  • Major online boutiques that offer resort wear during the summer months. Boutiques such as Pretty Little Thing and LuLu's. 
  • Although we know our quality and service is much better, it's going to take consistency and aggressive marketing to get the word out. We're one influencer away from gaining the exposure we need to fill the order's that are to come. 
  • Permanent boutiques in areas that we will eventually see ALUX in.

Our Advantages:

  • ALUX offers a unique combination of advantages that are unmatched by our competitors. Compared to other options, we differentiate ourselves by offering a timeless collection, better customer service, and unique accommodations. 
  • Our collection is also more suitable for all ages, sizes, and style!
  • Excellent Customer service is what we strive to be known for.  

 

Research: 

  • Studies show about 98 million Americans travel during the holiday season, and about 80% of those travel decisions are made by women. 
  • Even more so 87% of those women who travel say they go for beautiful scenery!
  • Swimwear revenue has been on the rise in recent years, jumping over 3% this year alone, hitting an international high. 
  • The market is expected to grow 2.8% annually. This is the perfect opportunity to bring ALUX to the forefront. 
  • With pop up shops it allows our brand to test a variety of different markets that will give us more insight to the culture & the needs of women per specific region. 
  • Pop-up stores, are expected to generate $80 billion on an annual basis. There’s just something about being able to try before you buy that comforts potential customers. Pop-ups allow us to go wherever our customers are, you can build buzz than by soliciting customers who never would have found your brand had it not been for a pop-up store.  
     

Why us?

  • Why not us? 
  • We have no ceilings as to the customer we intend to reach. 
  • We are a great one-two punch of creativity with savvy business sense. 
  • Our resourcefulness is untouchable. 
  • Together we are hands down, unstoppable! 
  • We have come up with a fresh concept, a popular-timeless collection, and an ambitious yet achievable plan to build ALUX into a thriving new Detroit born business. 

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Monetary Contribution

Just Because I Care

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$15,000
Silent Partner

With the entire donation of our asking investment you will recieve a 5% stake in our company

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Select this reward