Hi, Elisha here! I have always thought about fashion in a way that is both style and solution. HerFineBASICS™ was built on that foundation. And a year later, The No-Rise Panty® was produced. From an annoying problem..into the best product for women. An innovative, first of it's kind product that stops tight dresses from rising up. Genius right? But I didn't just want a product, I wanted a brand. A brand to build a sisterhood between women of all races and backgrounds with one commonality, Style and Solutions! I not only come from humble beginnings, but I am still in humble beginnings. As a double minority, I have faced much adversity and have heard the word NO more times than a destiny's child song! But I have never given up. I have come to ifundwomen to be given a fair chance at making my business a success.