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Learn and connect with other women on their way


Level up your skills by getting educated on a wide variety of important business and fundraising topics through our virtual learning platform. Virtual workshops are led by IFundWomen coaches and expert guest instructors. Workshops are approximately one hour and are always recorded and archived in the IFundWomen Library in case you can’t make it. 

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August 2021

Past workshops

Business pitch bootcamp

A clearly articulated pitch is the first stop on your startup journey—as a founder, it is your job to be able to articulate the mission of your company and the problem your product/service is solving, making sure whoever is listening fully understands why your business needs to exist.

A perfect pitch is not only extremely valuable for your crowdfunding campaign, but it’s also a key component of your IFundWomen Entrepreneur of the Year application! Join this 90-minute intensive bootcamp where IFundWomen top business pitch coach Alex Brockelman will school you on the formula for a winning pitch, allow you to practice, and more!

Wednesday August 11, 2021 11:00 AM
Alex Brockelman

Startup Coach & Entrepreneur Success Manager @ IFundWomen

How to land press and pitch like a pro

With the exponential increase of new businesses and the ban of third-party cookies, the ability to attract an audience organically can make or break any founder. Join IFundWomen and Gloria Chou, PR expert and CEO of Gloria Chou PR, and learn how to grow your credibility and visibility so you can not only survive, but THRIVE in this competitive landscape. In this masterclass, Gloria will discuss the mindset shifts every founder must make before landing press and how to share a proven pitching framework that will help businesses at any stage establish credibility, grow their brand value, and get featured. In addition, you will have the opportunity to edit your pitch LIVE using the same framework that got Gloria featured in Fast Company in 30 days.

Thursday August 19, 2021 3:00 PM
Gloria Chou
Shopify: Content marketing & the art of storytelling

Take a moment to think of a few of your favorite brands. Why do you love them? Are the products amazing? Reasonably priced? High quality? Do they have a social impact that appeals to you? Do you remember the last time you read something that came from that brand? How did it make you feel? Chances are, that brand you love resonates with you because they’ve managed to connect with you on an emotional level, and the best way to do that is with great content. Join this workshop led by Shopify to learn how to convey your unique value proposition and your brand values through effective storytelling.

Thursday August 26, 2021 2:00 PM
Azura Peña
Google Analytics 101

If you have a website or business, you need Google Analytics–it is the most useful dashboard for women-owned business but still the most under utilized. Due to the lack of educational resources available for small businesses on all things data and tracking, Google Analytics can seem like a daunting and confusing platform. Join IFundWomen's Senior Growth Marketing Manager, Manali Hanamsagar, and get a beginner-friendly breakdown of how to track, analyze, and optimize your crowdfunding campaign data with Google Analytics. 

Tuesday August 31, 2021 1:00 PM
Manali Hanamsagar

Senior Growth Marketing Manager @ IFundWomen

Missed a workshop? Watch it again in our IFundWomen Workshop Library. 


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