Understanding your customer’s drivers and motivations is key to creating meaningful experiences, driving business outcomes, and creating long-term brand affinity. However, you can’t accomplish this if you don’t truly understand your target audience. Designing a consumer centric approach is key to the success of any brand, product, or service. Join Bérengère Loubatier and Jaclyn Marchetta from Unilever for this interactive workshop on identifying your target market. You will learn how to identify and define your target audience, how to use exercises like customer personas to help build an ideal audience profile of your customer, and which platforms are best for the type of audience you are trying to build or reach.