Workshops

IFundWomen is the go-to marketplace for women-owned businesses and the people who want to fund them. Whether you're just starting out or you already have an established brand, IFundWomen can help propel your business forward. Learn how to leverage our funding platform to raise capital, build your brand, monetize your product or service, and launch and scale your business.
 

Understanding your customer’s drivers and motivations is key to creating meaningful experiences, driving business outcomes, and creating long-term brand affinity. However, you can’t accomplish this if you don’t truly understand your target audience. Designing a consumer centric approach is key to the success of any brand, product, or service. Join Bérengère Loubatier and Jaclyn Marchetta from Unilever for this interactive workshop on identifying your target market. You will learn how to identify and define your target audience, how to use exercises like customer personas to help build an ideal audience profile of your customer, and which platforms are best for the type of audience you are trying to build or reach. 

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Email marketing helps you build a relationship with your customers. No matter what type of business you operate, an email list is the most important element of a successful marketing strategy. According to Adobe, email has an ROI of $40 for every $1 spent, better than organic search and paid search combined! So how do you build and engage an email list from scratch when you're just starting out as an entrepreneur? Join Julia Steele, Director of Marketing and Communications at IFundWomen, to learn tactical strategies you can use to build and engage an email list of your own! You will learn how to entice people to join your list, how to tailor your content to provide value to your audience, how to promote your list using your website and social media, and how to keep your audience engaged.

IFundWomen is the go-to marketplace for women-owned businesses and the people who want to fund them. Whether you're just starting out or you already have an established brand, IFundWomen can help propel your business forward. Learn how to leverage our funding platform to raise capital, build your brand, monetize your product or service, and launch and scale your business.
 

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

When preparing for your crowdfunding campaign, the first and most important exercise is honing your pitch. As a Founder, it is your job to be able to articulate the mission of your company and the problem your product/service is solving, making sure whoever is listening fully understands why your business needs to exist. A perfect pitch is not only extremely valuable for your crowdfunding campaign,  but it’s also critical to getting your first customers, and eventually securing your next round of funding after your campaign. Join us for this interactive session with IFundWomen Startup Coach, Alex Brockelman, where you'll write and practice pitching your business live!

In business, your network is your net worth. Raising money is first and foremost a sales process and requires a sales approach in order for you to hit your goal.  The IFW Network mapping process provides you with a realistic idea of how much money you can raise through your campaign. The process involves looking through your contacts in your various communities, platforms, and devices, and mapping out how much you expect them to give. Taking out this guesswork will allow you to be more targeted in your marketing, confident with your ask, and clear on the path to hitting your funding goal. Also, learn strategies for expanding and growing your network if your immediate list is limited. Come ready to talk about your business model and what your business needs to make money. Bring your IFundWomen Method Playbook with you!

IFundWomen is the go-to marketplace for women-owned businesses and the people who want to fund them. Whether you're just starting out or you already have an established brand, IFundWomen can help propel your business forward. Learn how to leverage our funding platform to raise capital, build your brand, monetize your product or service, and launch and scale your business.
 

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

IFundWomen is the go-to marketplace for women-owned businesses and the people who want to fund them. Whether you're just starting out or you already have an established brand, IFundWomen can help propel your business forward. Learn how to leverage our funding platform to raise capital, build your brand, monetize your product or service, and launch and scale your business.
 

The secret to raising money is ALL about how you make the ask! We get it, asking for money from your friends, family, or complete strangers can be awkward and uncomfortable. The best crowdfunders overcome this fear by treating their crowdfunding campaign like a sales process. In the first part of this workshop, you'll get expert marketing and social media advice for your crowdfunding campaign. Discuss how to get a community engaged around your campaign, how to contact influencers, and tactics that drive your backers to support your campaign. Then for the second part of this workshop, combine your pitching skills with your network mapping strategy to determine which message is right for every type of potential backer for your campaign. You'll learn how to confidently make the ask to your friends and family, get over those awkward feelings, and raise more money for your crowdfunding campaign.