How mega brands approach social media
WORKSHOP LED BY GABRIELLE ROSEN
CEO & FOUNDER @ TOWNHOUSE DIGITAL
Why you should take this workshop
Every business needs social media. It's the wheels of your business, new-form distribution, the fastest focus group, and truly the new foot traffic. How you show up and translate the essence of your brand to an audience is so important, but social media can be daunting. What if we told you that it's possible to run successful social accounts without being in the weeds every day or having to think about what to post? In this workshop, you'll learn how mega brands approach social media so that you can use it as the tool it is.
Features
- 45 minutes of course instruction; 15 minute Q&A
- Access to the live replay in the IFundWomen workshop library*
*Must have an IFundWomen Coaching Plan in order to access the library.
What you will learn
- What categories of content drive success for your business?
- Determining mood-boards, fonts, colors, graphics, and how to set up your brand.
- How are you speaking to and engaging with your audience?
- Community management and admin tools, and best practices.
About the coach
Gabrielle Blitz Rosen is the founder & CEO of Townhouse Digital, a social media agency with clients such as Hello Sunshine, Reese's Book Club, Hyatt, TripAdvisor, goop, W magazine, Afterpay, Stash, and more. She's also an adjunct professor at Columbia University where she teaches social media for the publishing industry.
She's a senior social media strategist with an editorial background, helming from Beautiful Destinations, Travel + Leisure magazine, Kiehl's Since 1851, Creative Artists Agency, W magazine, Teen Vogue, various music record labels, and more.