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How to differentiate yourself from competitors

 

WORKSHOP LED BY ASHLEY K STOYANOV OJEDA

AUTHOR & BUSINESS DEVELOPMENT COACH

 

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March 25, 2022 • 1PM ET

Why you should take this workshop

As entrepreneurs we've most likely all had doubts starting a business, telling ourselves "there are already so many out there like this" or "a million people do this already." While all that might be true, it is also true is that no one else is YOU. In this this workshop, you'll learn how to identify your unique selling proposition (USP)—what makes you and your business different—and understand where you stand against your competitors and how to use that to your advantage. You'll walk away with a strong framework for incorporating your USP to make your pitch as strong as possible. You can't form a good pitch if you don't know what exactly you're pitching!

Features

  • 45 minutes of course instruction; 15 minutes of Q&A
  • Exercise: Complete a competitor analysis chart to learn your business' strengths and how they can elevate what your competitors are already doing!
  • Access to the live replay in the IFundWomen workshop library*

*Must have an IFundWomen Coaching Plan in order to access the library.

What you will learn

  • What a unique selling proposition is, how it's used, and why it's important
  • Real life examples of clients and how they used "what made them different" to attract customers and convert to sales
  • Tips to consider in terms of how to stand out and how to use your USP to your advantage
  • How to complete a competitor analysis chart 

About the coach

Ashley K. Stoyanov Ojeda is a community-builder, business development strategist, coach, and socialpreneur. Originally from Queens, NYC and born to a Mexican mom and French-American father, Ashley's career started in the music industry in 2012, working at major record labels, publishers, and venues. Most recently, Ashley published the first business-launching toolkit + workbook for Latinas, Jefa in Training, which has been endorsed by Eva Longoria, featured in Hola USA, BeLatina + more! After relocating to Portland, OR post-college, she created her own network for local womxn songwriters, now a national organization that has been featured in The Recording Academy, called #WomxnCrush Music.

Since the rapid growth of her organization, she has dedicated her career to creating opportunities and developing businesses and communities of the new majority through her coaching and consulting, and has become known as the Business Hada Madrina (Business Fairygodmother).

Ashley joined The Mujerista team in 2020 to help create and grow The Mujerista Network, a digital network dedicated to empowering and celebrating the next generation of Latinas making an impact en la cultura and has since taken on the role of Director of Business Development. Ashley currently resides in Portland, Oregon.

RSVP for this workshop