How to build media relationships
WORKSHOP LED BY KIMBERLY WEISUL
MANAGING DIRECTOR @ CAVAN COMMUNICATIONS
Why you should take this workshop
Media exposure can increase a startup’s traction and can lead to significant bumps in their revenues. Unfortunately, most entrepreneurs have no idea how journalists work, what will engage their attention, or how a story gets put together. In this workshop led by Kimberly Weisul, a veteran reporter and editor with nearly 20 years of experience, you’ll get an insider perspective of the media universe, learn how to create relationships with reporters, and put yourself on the road to positive media attention for your company.
Features
- 45 minutes of course instruction from Kimberly Weisul
- 15 minutes of Q&A
- Access to the live replay in the IFundWomen workshop library*
*Must have an IFundWomen Coaching Plan in order to access the library.
What you will learn
- What types of stories reporters actually want to write and how to break through the noise
- How to describe yourself and your company in clear, concise language
- The elements of a great pitch email
- What you should expect in a media interview
- Pros and cons of hiring an agency vs. the DIY approach to media relationships
About the coach
Kimberly Weisul is an award-winning writer, editor, and all-around media pro, speaking frequently on entrepreneurship, women, and business.
Weisul is currently Managing Director at Cavan Communications, a content marketing agency that helps companies of all sizes tell their unique and compelling stories. She was formerly editor-at-large for Inc magazine and Inc.com, where she wrote features, opinion, and news stories about entrepreneurship, women, and technology. Weisul was a member of the U.S. delegation to the Global Entrepreneurship Summit in Hyderabad, India, in 2017. In 2013, the U.S. Department of State selected and sponsored her for an eight-day speaking tour of Belgium and the Netherlands.
Before joining Inc., Weisul was a senior editor at BusinessWeek, where she directed all coverage of small business and entrepreneurship and was the founding editor of a spin-off publication, BusinessWeek SmallBiz. She hired a fantastic team and won a slew of awards.