Shopify: Content marketing &
the art of storytelling
WORKSHOP LED BY AZURA PEÑA
COMMUNITY MANAGER @ SHOPIFY
Why you should take this workshop
Take a moment to think of a few of your favorite brands. Why do you love them? Are the products amazing? Reasonably priced? High quality? Do they have a social impact that appeals to you? Do you remember the last time you read something that came from that brand? How did it make you feel? Chances are, that brand you love resonates with you because they’ve managed to connect with you on an emotional level, and the best way to do that is with great content. Join this workshop led by Shopify to learn how to convey your unique value proposition and your brand values through effective storytelling.
Features
- 45 minutes of course instruction from Shopify
- 15 minutes of LIVE Q&A
- Access to the live replay in the IFundWomen workshop library*
*Must have an IFundWomen Coaching Plan in order to access the library.
You will learn
- Content marketing fundamentals: what content marketing is and how to get started
- How to find your brand's voice and communicate it to your audience
- Ad copywriting tips, tricks, and strategies
- How to ensure your product pages are optimized to sell
About the coach
Azura Peña is an entrepreneur with three years of experience helping entrepreneurs all over the world. She is currently a Community Manager at Shopify where she dedicates her time helping entrepreneurs launch and expand their businesses.