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Finding product-market fit: How to know customers want your product





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April 28, 2021 • 12p EST

Why you should take this workshop

It can be both expensive and time-consuming to bring a product or service to market, and especially today - with a global pandemic at play - it's important to think through every dollar. Many companies end up burning through tons of cash to find product-market fit, cutting into their precious runway and taking dollars away from marketing or promotion. Join IFundWomen and COO & Co-Founder of Bulletin, Ali Kriegsman, for this informative workshop on how to find product-market fit. You will learn how to validate your business idea without wasting money, how to create a powerful group of early users and amplifiers, and how to assess what early feedback to heed, and what to cast aside.


  • 45 minutes of expert instruction from Ali Kriegsman, COO & CoFounder of Bulletin; 15 minutes of Q&A
  • A list of tools that can help you easily validate
  • Access to the live replay in the IFundWomen Workshop Library*

*Must have an IFundWomen Coaching Plan in order to access the library.

You will learn

  • How to validate your idea without wasting money
  • How to design easy yet effective product tests
  • How to gather and interpret customer feedback
  • How to turn your beta users into power users

Course lessons


Validating your idea

Learn what a good customer validation process looks like and how to validate a business idea via surveys, user interviews, and market research.

Developing your MVP

Learn how to prototype or test your product in a target market without overspending or overproducing. We call this an MVP (minimum viable product). 

Testing & Feedback

Learn how to implement a testing process for your MVP and collect ongoing feedback from your users. We'll talk through how to find and engage a group of beta users and how to run unbiased, scientific, tests. 

Learning & Iterating

Learn how to parse, interpret, and synthesize your customer feedback and how to iterate effectively in the next version of your product.

Launching your product

Time to launch! Learn how to bring your product to market and turn your beta users into power users, promoters and amplifiers. 

About the coach

I'm the co-founder and COO of Bulletin, a venture-backed retail technology startup based in NYC. Named a Forbes 30 Under 30 recipient and one of "The Most Creative People in Business" by Fast Company, I've spent the last four years building a brand and platform that democratizes access to physical retail space for digitally native brands. Since launching in 2015, Bulletin has helped hundreds of brands access physical retail space for the very first time, unlocking one of the most powerful commerce channels at their disposal. In addition to helping emerging brands grow their physical footprint, our marketplace helps retailers access vetted, fool-proof products for their stores. We are a Y Combinator company backed by Foundation Capital, Kleiner Perkins and others. I'm a ruthless salesperson, self-taught publicist, marketer and growth strategist, and have experience scaling both dtc and b2b companies. As a creative, I've conceptualized and launched 6 pop-up stores, dozens of ad campaigns, influencer marketing programs, and built and evolved Bulletin's brand voice over the past 5 years. I throw messy, amazing parties and know every song in Max Martin's discography.

RSVP.for this workshop