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Shopify 201: From launch to first sale





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February 26, 2021 • 3PM EST

Why you should take this workshop

Getting your first real customer is a significant milestone for every entrepreneur. But sealing the deal on your first sale takes time and focus. With hundreds of channels and ways to promote your business, it can be hard to find the ones that make the most sense for your business and produce worthwhile results. It's easy to fall into the trap of endlessly tweaking your store in the pursuit of perfection, instead of investing that attention into the most important activity: getting people to your store. In this workshop, you'll get an intro to selling on Shopify and learn e-Commerce strategy basics to help you acquire customers and sell product fast!


  • 45 minutes of expert course instruction from Megan Glassman, Support Advisor/Retail Specialist & Event Coordinator @ SHOPIFY at Shopify; 15 minutes of Q&A
  • A 14-day free trial to try out Shopify for your business
  • A free personalized 1:1's with the Shopify team to help you setup your store.
  • Access to Shopify's full help center library that offers documentation with tutorials on your most asked about topics
  • Access to the live replay in the IFundWomen Workshop Library*

*Must have an IFundWomen Coaching Plan in order to access the library.

You will learn

  • How to understand and take advantage of every step of your marketing funnel
  • How to communicate your value proposition
  • How to find your ideal customer and acquire them for your store
  • How to reach your customers by leveraging Shopify's channel partners
  • How to use email to manage email marketing

Course lessons


Intro to Shopify

Learn more about the Shopify platform and why its the trusted e-commerce platform for so many entrepreneurs.

Selling on Shopify

Get a brief overview on how to get started with your e-commerce store on Shopify.

E-commerce strategy basics

Learn how to setup your marketing and conversion funnel based on your ideal customer and the products you sell. 

Finding your ideal customer

Learn how to identify your target audience.

Customer Acquisition

Learn how to persuade consumers to buy your product or service.

About the coach

Megan Glassman is a Support Advisor/Retail Specialist and Event Coordinator at Shopify, where she interacts with creatives and entrepreneurs who are looking to grow their businesses and build for the long term. Megan's superpower for business coaching comes from her experience in customer service industries, skilled problem solving prowess, and strong communication skills. Previous to Shopify, Megan worked at Village Workspaces, a high-end boutique-style coworking space. 

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