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Social media marketing in 2020





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September 2, 2020 • 12:30PM EST

Why you should take this workshop

"Are they open right now? Are they shipping?" We're living in a rapidly changing world where communicating with your customers is the difference between businesses that make it and those that don't. Customers look for that communication on social media. Still a place for brand building and growth, social media has also become a de facto line of communication between your business and the people you serve. Join IFundWomen and Ashley Hockney, Head of Lifecycle Marketing at Buffer, for this interactive workshop on how you should think about your social media presence in 2020. In this workshop, you will learn how social media marketing actually impacts your business, when to start investing in social media, how to optimize and automate social media, using Buffer, and how to leverage social media for growth.


  • 45 minutes of expert course instruction, 15 minutes of Q&A with Ashley
  • A live demo on how you can automate your social media with Buffer
  • Access to the live replay in the IFundWomen Workshop Library

You will learn

  • When to start investing in social media
  • How to use Buffer to automate your social media marketing
  • How to measure the impact social media has on your business
  • How to position your social media to maximize your growth goals

Course lessons

The impact of social media marketing

Learn why it's important to be strategic about your social media marketing and how to measure the impact of social media marketing on your business.


Investing in Social Media

Learn when it's the right time to start investing in social media and which key team members you may want to hire.

The 2020 landscape

Learn how to navigate the 2020 social media landscape and the technologies that are going to have the most impact with your key demo.

Optimization, Automation, and Buffer

Learn how to use Buffer to optimize, automate, and analyze your social media performance. 

Social media for growth

Learn how to use your social media to hit your company's growth goals.

About the coach

As the Head of Lifecycle Marketing, Ashley Hockney is leading Buffer toward a 50% ARR growth goal by empowering the team with smart data, communication, and information architectures. Her speciality is creating a high-converting and delightful customer lifecycle. Equally creative and logically minded, she focuses on multimedia content that converts. Previous to joining the team at Buffer, Ashley held positions at Codecademy, Zapier, and Teachable.

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