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Creating your first business plan





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August 11, 2020 • 2:30PM EST

Why you should take this workshop

Unsure where to start on creating and formalizing your business plan? A good business plan guides you through each stage of starting and managing your business. You'll use your business plan as a roadmap for how to structure, run, and grow your new business. But, you don’t need to write a 10 page document with MBA-level detail in order to start building your business. In this workshop with IFundWomen Product Manager, Maya Brooks, you’ll use the IFundWomen Startup Canvas to help you conceptualize, formalize, and organize your business plan. We’ll brainstorm together on your business model, your target customers, your marketing strategy, and your value proposition. 


  • 45 minutes of expert course instruction from Product Manager, Maya Brooks
  • A crash course in the pros/cons of different business models & considerations for B2B vs B2C businesses
  • A live demo of how to use the IFundWomen Startup Canvas to create your business plan
  • A copy of the IFundWomen Startup Canvas excel template
  • Access to the live replay in the IFundWomen Workshop Library

You will learn

  • How to create your business plan from scratch using the IFundWomen Startup Canvas
  • A crash course in the pros/cons of different business models & considerations for B2B vs B2C businesses
  • How to define your target audience & plan your go-to-market strategy
  • How to think about strategic partnerships that can empower your business

Course lessons

Why you need a business plan

Learn why you need a business plan and how solidifying your plans on paper can help guide you to success. 

The Startup Canvas

Learn what a Startup Canvas is and how to use it to get your customer-problem-solution foundation in order.

Competition, Target Market & Go To Market Strategy

Learn some key frameworks for identifying your competition, target market, and go-to-market strategy.

Business Model & Revenue Streams

Learn the pros and cons of different types of business models for B2B and B2C businesses. 

Live demo of the Startup Canvas

Fill out the IFundWomen Startup Canvas live with Maya during this live demo.


Ask us anything!

About the coach

Maya is an Award Winning Product Manager, Educator, Speaker, and Entrepreneur. Fueled by her passion to create new ideas (and perhaps a bit too much Cold Brew), Maya enjoys helping fellow entrepreneurs & tech enthusiasts reach their full potential. She is currently a Product Manager & Startup Coach at IFundWomen, a crowdfunding ecosystem for women-led businesses, where she builds thoughtful and intuitive products & experiences to empower female founders. Maya has coached over 100 early stage entrepreneurs on how to build revenue generating MVPs.

Maya has a background in finance and previously worked in Commercial Banking at JPMorgan on both credit and sales teams for clients with $20MM-$2B in revenue. After gaining some technical expertise as a front-end web developer, she made the leap to startups in 2018, working as a freelance web & product developer. Prior to IFundWomen, Maya also held a position as a Business Associate in the Barclays Fintech Accelerator program powered by Techstars. 

RSVP for this workshop