Skip to main content


How to build your communications strategy





RSVP for this workshop

July 28, 2020 • 3PM EST

Why you should take this workshop

Well-designed communication programs are essential in supporting an organization’s mission while engaging internal and external stakeholders. Today, an evolved landscape with industry and audiences outpacing norms, behaviors and standards, most plug and play models of the PR industry can no longer support the current business environments. Join IFundWomen and PR Strategist & Founder of ALAB Group, Ashley Orfus, to learn the key hallmarks of a good communications strategy ready for the now, how to talk to your customer & amplify empathy all while 'pandemic proofing' your communications strategy, with the goal of create lasting brand impact.



  • 45 minutes of expert course instruction from PR Strategist & Founder of ALAB Group, Ashley Orfus, 15 minutes of Q&A
  • 1 case study from ALAB on how an effective communications strategy can drive business results
  • Access to the live replay in the IFundWomen workshop library

You will learn: 

  • What makes a good communications strategy: asking the right questions and equipping your business with important answers
  • How to talk to your customer & amplify empathy throughout your communications plan
  • How to 'pandemic proof' your communications and avoid common pitfalls
  • How to create lasting brand impact

Course lessons


The changing communications landscape

Learn how & why the communications landscape is rapidly changing and how you can embrace this new consumer shift.

Equipping your business with important answers

Learn how to ask the right questions as you are crafting your communications strategy and how to equip your business with important answers.

Talking to customers & amplifying empathy

Learn how to build empathy and purpose into your customer communications. 

Leading with creativity

Learn how to lead with creativity and choose which channels are right for your message & style.

Creating lasting impact

Learn how to create long and lasting impact with your communication strategy. 


About the coach

Ashley Orfus is a PR Strategist with over a decade of experience in the industry. Ashley Orfus started ALAB Group, an integrated marketing and communications consultancy, 10 years ago to combat the changing landscape of communications and the expectations consumers and media have in interacting and engaging with brand messaging. With a background in the luxury, retail and entertainment industries, Ashley noticed that service needs were changing due to the rise of e-commerce, yet PR agencies still clung to outdated marketing models. Ashley founded ALAB with the intent of disrupting outmoded models by developing a more responsive, integrated approach to communications — one that pilots clients through an ever-shifting business landscape, keeps pace with current audiences, and can be tailored to serve companies big or small. Ashley has worked with several notable clients including Verizon Wireless, QUILT, Blender, and SPIN.

RSVP for this workshop