Yenta + Posha was created for women on the move.
Whether she's running around the office, chasing her kids, dancing the night away, or out exploring the world it's rare to spot a woman who's not on her feet. And for years, women have had to choose between looking good or feeling good while making things happen.
Yenta + Posha is changing that.
Yenta + Posha, founded by Brianna Schwartz, is a small startup in Richmond, VA.
Brianna was a corporate meeting planner for ten years and mom who was frustrated by the lack of well-designed women's shoes that were both supportive and exciting to look at. This inspired Brianna to develop the perfect shoe - a shoe that offered both beauty and comfort.
Her approach was revolutionary: she designed the shoe from the inside out.
She started by designing the research-based, patent-pending insole. Then, built the shoe around the insole, with style and timelessness at the forefront of the design. Unlike most shoe designs, neither beauty nor comfort was an afterthought in this process -- form and function are harmoniously blended in all of Yenta + Posha's shoes.
Despite the fact that this concept is something the fashion world has desperately needed for decades; this niche has remained unfilled. Yenta + Posha is here to fill that niche. No longer will you have to choose between pretty & comfortable; we give you both.
Our designs look great in meetings, at the negotiation table, on the soccer field, enjoying date night, or simply on the run - we'll keep you moving through whatever the day throws at you. Our goal is to provide an incredible alternative to the mainstream shoe market, which relies on a defunct and detrimental "one-size-fits-all" model to ensure that they can put out shoes as fast as people can buy them.
Our shoes channel your inner fashionista without sacrificing comfort, and you'll never again have to make the reluctant decision to destroy your feet for the sake of style.
The research behind the insole is extensive and based on a deep scientific and experiential understanding of biomechanics. Without getting too far down the rabbit hole of science (we've learned that not everyone likes talking about feet as much as we do!), here's a quick explanation of how the insole offers its outstanding support and comfort.
When you take steps, your foot is supposed to behave in a specific, predictable way. The foot needs to have a certain amount of pronation (the rolling inward of the foot) supination (the rolling outward of the foot). Most people, however, don't follow this gait pattern - and poorly designed shoes are the biggest culprit behind ineffective and painful gait patterns.
The ground-reaction forces for the entire foot are more evenly distributed, so the pressure pattern results in a more balanced gait picture. Not only will this help your gait motion, but it will also improve your overall posture and movement efficiency.
All of our shoes are stylish, timeless, and can take you from daytime to date night with maximum comfort. We use top-quality leather and focus on flexibility in toe and hell. Our insoles work to both relieve any current foot pain as well as prevent future issues. At Yenta + Posha we focus on the fit of the shoe, so it can reflect around your foot's true size and shape - even if one foot is a bit bigger than the other (which is true for most people!).
The shoes are a true medium fit, with a little flexibility for a slightly wider or slightly narrow foot. If you are a true wide or narrow, consider ordering a size up or down. (If you do happen to be a true wide or narrow, we have one more request of you -- please share our campaign so we can grow and add additional widths in the future. We are striving to meet the needs of each and every woman!) See our website for full details on how to properly measure your foot length for optimal fit.
Once you receive your shoes, please send photos and write a little piece about how they make you feel (firstname.lastname@example.org). If we choose you for our blog, you will receive a free pair of shoes. If you aren't a writer, just let us know what you are doing while rocking Yenta + Posha footwear.
Double Zipper Ankle Bootie
The Double Zipper Ankle Bootie has a natural, smooth leather front and chic suede feather pattern around the back, with a metallic zipper on either side of the shoe for contrast.
Despite being an ankle boot, this shoe gives you the comfort of your most beloved ballet flat. The removable insole is crafted for comfort, with arch support and a bump at the ball of your foot to relieve pressure. The thick heel is wide enough to avoid the orthopedic issues that often arise from thinner heels. The outsole is made of patterned rubber with the perfect amount of give, along with a one-inch wood heel that's just high enough to give you some extra lift without harming your feet.
Flat Loafers with Contrast French Binding
The toe cap is accented in a textured leather, giving this casual shoe the perfect amount of pop to take it to the next level and a rich leather band separates the toe and body. Our leather, sourced from only the very highest quality manufacturers, will conform over time and truly hug the foot. A metal stud engraved with the YP initials is attached to the back strap and rounds out this elegant design perfectly.
The impeccably sharp exterior design is matched only be the decadent comfort of the interior design. The removable insole is molded for maximum comfort, with perfect arch support and our exclusive pressure-relieving design that offsets excess pressure on the ball of the foot. The outsole is made of rubber with the perfect amount of give, along with a 5/8 inch wood heel that's just high enough to give you some extra life without harming your feet.
Modern Wedge with Cut Out Pattern and Bow
The natural, smooth leather is pointedly accented by a charming cut-out pattern around the foot opening. The pattern extends up and over the toe, topped off with a lovely leather bow tied with metal hardware. A metal stud engraved with the YP initials is attached to the heel and perfect rounds out the sophisticated design. The heel is two inches and has a surprise gold accent to polish the look.
Inside, the shoe is as comfortable as it is fashionable. The removable insole is molded for maximum comfort, with perfect arch support and a special design to ensure that excess pressure on the ball of the foot is relieved.
We chose iFundwomen to run our crowdfunding campaign because they reinvest 20% of their fees to other female entrepreneurs. We love the virtuous cycle of funding their model creates - as our company grows, so will our reach to women (and animal!) focused nonprofits and charities.
We know that you care about being the change as much as we do, so I'm asking for you to join our iFundWomen campaign by contributing today and receiving some fabulous shoes!
Funds raised from this campaign will go toward hiring staff and building a small inventory. We're also excited to offer a unique design-input opportunity for our supporters and customers. We have some eye-catching shoe designs lined up for next year and would love to give our current customers the ultimate choice on what goes to market, as well as choose the color options.