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Witted Roots

We are a mental health + emotional wellness platform for millennial women of color, rooted in themes of vulnerability + self-reflection.

$90
pledged of$50,000 goal
2
11Days Left
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Campaign Ends on June 30, 2021

Project Description

WITTED ROOTS HOLDS SPACE FOR MILLENNIAL WOMEN OF COLOR TO DISCOVER THE TOOLS NECESSARY TO THOUGHTFULLY ADDRESS AND PROACTIVELY APPROACH THEIR MENTAL HEALTH + EMOTIONAL WELLNESS.

The value of the global health and wellness industry - source: Global Wellness Summit - Witted Roots IFundWomen campaign
The value of the global health and wellness industry is $4.5 Trillion.  Source: Global Wellness Summit.

 

Millennial women of color have been largely underrepresented and left out of the global health and wellness industry worth $4.5 trillion+. 

Of the mainstream platforms available within the industry, women of color are largely underrepresented, whether as members or as experts.  

Millennial women of color need access to platforms that allow them to be heard, listen, be vulnerable, recharge, learn, find clarity, and gather as a community (both virtually + IRL).

THE COMMUNITY - A safe, non-judgemental space where millennial women of color are free to be vulnerable - Witted Roots IFundWomen campaign
THE COMMUNITY - A safe, non-judgemental space where millennial women of color are free to be vulnerable

THE COMMUNITY

RESET is an intentionally-designed private, exclusive membership community where millennial women of color feel empowered to be their most vulnerable. 

It’s a place where they can come to share their experiences, their struggles, their confusions, and misunderstandings, all in a safe, non-judgemental space, away from the piercing eyes of regular social media platforms.

It’s a place where they can participate in actionable programming led by experts in mental health + emotional wellness. This expert-led calendar of programming will include a wide variety of topics including (but not limited to) coping, stress management, anxiety management, and self-reflection.

Enrollment will only open for a limited time at key points throughout the year, ensuring that the community grows at an organic pace and allows space for all members to feel truly welcomed.

We are so passionate about making this much-needed space accessible to as many people as possible, we are incorporating a 10-for-1 scholarship program. For every 10 annual memberships, we’ll fund one annual membership for millennial women of color who meet specific socioeconomic needs.

The Digital Magazine - Witted Roots iFundWomen Campaign
The Digital Magazine - Our space for vulnerable personal reflections and relevant expert-written articles.

THE DIGITAL MAGAZINE

Our digital magazine at WittedRoots.com is where we provide a space for vulnerable personal reflections, as well as relevant well-informed articles by experts. 

These are all shared freely with our audience of millennial women of color who deserve to consume wellness-related content from contributors that are more likely to have a more personal understanding of their own background and experiences.

We are committed to offering honorariums to our contributors to feel incentivized for their hard work that we appreciate very much. Your contribution will help us immensely in doing so.

ROOTED: THE DOCU-SERIES - Witted Roots IFundWomen Campaign
ROOTED: THE DOCU-SERIES - We highlight the often vulnerable mental health and emotional wellness experiences. ROOTED allows for millennial women of color to reclaim power over their own stories. Shattering stigmas, one relatable story at a time.

THE PRODUCTION

ROOTED: The Docu-Series is our flagship production where we highlight the often-vulnerable mental health + emotional wellness experiences of millennial women of color. The main aim of this production is to create a safe, audiovisual space for millennial women of color to tell their stories, particularly the stories that are not often told (and usually not by us!). 

ROOTED allows for millennial women of color to see that there can be a reclamation of the power over their own stories, and that there are women from diverse backgrounds who have had thoughts, perspectives, and experiences that you can relate to. 

With this production we want to encourage relatability + shatter stigmas, encouraging millennial women of color to become the torch-bearers for their own mental health + emotional wellness.

 

Mental Health & Emotional Wellness Word Cluster - Witted Roots IFundWomen Campaign

HOW WILL WE SPEND THIS MONEY?

For almost 4 years we’ve been challenged, yet privileged to build Witted Roots with very little resources in support. This has taught us so much about all aspects of business, including pivoting and course-correcting at many key points, bringing us to where we are now. 

We’ve been listening keenly to our audience and continue to develop a greater understanding of what they truly need. Especially during this time of great global upheaval, comes a greater need to invest in ways that we haven't been able to before. 

Here’s where your contribution will make a huge difference:

  • $30,000 will support the onboarding of a team of witty + creative millennial women of color to support our growth, programming, brand awareness, and audience engagement over the next year. 

Most importantly, this will help us to reach even more women than we ever had before, giving them access to valuable tools + resources for their lifelong journey of mental health + emotional wellness.

  • $15,000 will help to compensate the amazing contributors + experts who do so much great work using their time + energy to serve as a resource for our audience.

 

  • $5,000 will cover our operating expenses for one year, ensuring that our backend is secure + well cared for so our focus is on growing.

We are ready to use your contribution to invest heavily in Witted Roots, truly creating the platform, the products, and the services that millennial women of color are yearning for.

 

Shanice J. Douglas-Samuels - IFundWomenCampaign
Shanice J. Douglas, Founder + CEO of Witted Roots.

MEET OUR FOUNDER

Hi there! 

My name is Shanice J. Douglas, and I’m proud to be the Founder + CEO of Witted Roots. I’ve earned a Bachelor’s in Psychology + Women’s & Gender Studies, as well as a Master’s in Psychology, Health, & Behavior, so my journey into "figuring out" the mind started a very long time ago. 

What I lean on heavily, and what quite literally keeps me up at night is my passion for creating safe spaces for underserved + underrepresented communities to just BE.

I exist at the intersection of passion + purpose to uplift, empower, and advocate for millennial women of color to truly take this place in the world that already belongs to them.

 Thank You - Witted Roots IFundWomen Campaign

 

A SINCERE THANK YOU

We’re raising money on iFundWomen so that we can do + be better for the millennial women of color who have (+ will) look to us for support, guidance, and community as they continue to navigate all of life’s transitions. 

Any contribution that you make to our campaign is integral to this work. Please accept our sincere thanks, from the bottom of our hearts.


 

Updates

The Campaign FAQs

Frequently Asked Questions:

  • When will I receive my reward? 

    All rewards will be processed and shipped by the end of the month indicated on the reward description.  Orders will be fulfilled as stated in the shipping details section of each reward.

 

 

Shari B.
05/20/2021
Mystery Merch Grab Bag
$60
05/12/2021
THANKS TO YOU Page
$30
Monetary Contribution

Give whatever you can + we will genuinely appreciate it!

You're supporting a Black, Immigrant woman-owned business + we're super grateful for your contribution.

Every mikkle mek a mukkle!

0 Supporters
Select this reward
30.00 USD
THANKS TO YOU Page

Your name will be listed on a page dedicated to showing appreciation for your support.

You will forever be etched into the fabric of our business. Awesome, right!?

499 Left
1 Supporter
Select this reward
90.00 USD
GET TO THE ROOT! Journaling Card Deck

This collection of 50 journal prompts will guide you through a journey of deep self-reflection.

Whether you're taking a few minutes with yourself on a leisurely day, or having a heartfelt get-together with your nearest and dearest, keep this deck on hand to spark the start of these much-needed conversations.

 

+ THANKS TO YOU

100 Left
0 Supporters
Select this reward
799.94 USD
RESET Annual Membership (50% Discount)

Give the gift of an annual RESET membership to a friend, loved one, or yourself!

Enjoy all of our exclusive member benefits with a community of other millennial women of color.  Most importantly, find a safe space to be your most vulnerable.

This special annual membership pricing is only available here with limited slots. There will never be another opportunity to gain access to RESET at this price.

*Witted Roots reserves the right to review all member applications.

 

+ THANKS TO YOU

50 Left
0 Supporters
Select this reward
2,500.00 USD
PRODUCER CREDIT (DOCU-SERIES)

Be a recognized producer for ALL episode of the upcoming Season II of ROOTED: The Docu-Series

+ THANKS TO YOU

+ JOURNALING DECK

+ MYSTERY MERCH GRAB BAG

10 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Give whatever you can + we will genuinely appreciate it!

You're supporting a Black, Immigrant woman-owned business + we're super grateful for your contribution.

Every mikkle mek a mukkle!

0 Supporters
Select this reward
30.00 USD
THANKS TO YOU Page

Your name will be listed on a page dedicated to showing appreciation for your support.

You will forever be etched into the fabric of our business. Awesome, right!?

499 Left
1 Supporter
Select this reward
90.00 USD
GET TO THE ROOT! Journaling Card Deck

This collection of 50 journal prompts will guide you through a journey of deep self-reflection.

Whether you're taking a few minutes with yourself on a leisurely day, or having a heartfelt get-together with your nearest and dearest, keep this deck on hand to spark the start of these much-needed conversations.

 

+ THANKS TO YOU

100 Left
0 Supporters
Select this reward
799.94 USD
RESET Annual Membership (50% Discount)

Give the gift of an annual RESET membership to a friend, loved one, or yourself!

Enjoy all of our exclusive member benefits with a community of other millennial women of color.  Most importantly, find a safe space to be your most vulnerable.

This special annual membership pricing is only available here with limited slots. There will never be another opportunity to gain access to RESET at this price.

*Witted Roots reserves the right to review all member applications.

 

+ THANKS TO YOU

50 Left
0 Supporters
Select this reward
2,500.00 USD
PRODUCER CREDIT (DOCU-SERIES)

Be a recognized producer for ALL episode of the upcoming Season II of ROOTED: The Docu-Series

+ THANKS TO YOU

+ JOURNALING DECK

+ MYSTERY MERCH GRAB BAG

10 Left
0 Supporters
Select this reward