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Support Women from the Ground Up

THIS CAMPAIGN HAS ENDED EARLY. PLEASE CHECK THE UPDATE SECTION FOR THE LATEST MESSAGE FROM THE FOUNDER.

$5,600
pledged of$60,000 goal
54
0Days Left

Project Description

Tough Cutie supports women from the ground up. By women, for women, we create the perfect socks for all the ways women do work.

Hi, my name is Brittany Coleman, and I’m the founder and CEO of Tough Cutie. After years of working in the basic apparel industry for some of the most iconic brands,  I decided to take the plunge and design my own line of women’s sock & leg wear. I started Tough Cutie as a way to both literally, and figuratively, support working women in our walk-through life.

Why the name Tough Cutie?

As women, we all have these many sides to us that make us complexly beautiful - we’re tenacious and playful, bold, and also refined, tough, and well, cute, all in one.

 

As for me - I’m a daughter and an auntie, a businesswoman, and athlete and occasionally, a girl who codes. We make socks inspired by all the beautiful complexities of women.

Why start with a hiking sock?

I remember once being asked to design leg wear for the girlfriend of the real outdoorsman - she didn’t even get a real name - just the girlfriend who was accompanying the real outdoorsman on an outdoor adventure and just needed to look the part. There was little thought given to if she would actually be interested in being active outdoors and I thought to myself, “Um I may not be the expert, but I don’t think being eye candy is why women participate in outdoor adventures.”

There are at least a thousand other thoughtful reasons.

via GIPHY

With that experience fresh in my mind and sadly more than few other experiences of male-centric brands getting it all wrong, I started to design Eve and Tough Cutie was born.

Eve is made for the perfect hike.

Every part of Eve is thoughtfully designed-- from the 360-degree arch support that helps keep our bodies aligned and balanced to the pillow soft cushioning in the heel and toe that supports and lift us higher. We added fortified spandex and flex grooves throughout the leg and ankle to ensure she would stay up through tough activities and we flattened the toe seam to keep from tugging on tired toes.

The most important part of Eve is her dual toned mesh. Keeping your feet ventilated and dry is critical to reduce the sweat and bacteria build up that causes stinky feet. During outdoor treks, mesh is your friend, reducing that moisture and friction that causes blisters.

I worked with a powerhouse  of experienced women advisors and diverse talent from Fortune 500 companies and top sock brands. Together, we designed the Tough Cutie sock line with purpose - to be functional, form fitting and of course, super cute.

Eve is soo into saving the planet

She is made of Merino wool, a natural, biodegradable fiber that does not require any chemical treatments and is easy on the environment. Bonus: it’s also naturally sweat wicking, anti-bacterial and breathable. 

Eve is manufactured right here in the USA by a third-generation woman-owned and operated, WRAP-certified sock manufacturer. In fact, most of our value chain is made up of women-run companies.

 

Description of WRAP -                  is the world's largest factory-based certification program for manufacturers of clothing, footwear, and other sewn products. The WRAP program certifies facilities for compliance with the 12 WRAP Principles which assure safe, legal, and ethical manufacturing processes.
12 WRAP Principles for an Ethical Supply Chain

 

We not only support women via our products but also through our sourcing practices. We believe that the best way to solve the issues that matter to us, such as the gender pay gap, harassment in the workplace, under-representation of girls and women in STEM, and environmental degradation is to elevate other businesses that share our same values. Investing in majority women-owned businesses as well as other companies with diverse leadership teams (men included!), are crucial to seeing positive change in these areas and to ensuring our mutual success. In fact, Throughout our journey to create Eve, more than a few good men have worked to help us and we are so grateful. 

Eve is just the beginning.

The truth is not enough women’s socks are designed to truly support us throughout our busy days - the quality is just not there. Working in the corporate basic apparel world for years, I saw time and time again that too many products designed FOR women are not designed BY women. Poorly designed socks pull against our toes as we rush between work and the babysitter, they bunch up around our ankles after a long hike, they wear out too quickly, and quite frankly they just can’t keep up.

 

In short, too many socks are designed superficially, instead of accounting for all the depth of complexities women go through in our day.

Our ToughCutie line of socks solves for all those problems. We understand the perfect socks for women who are on their feet all day, everyday. How? Because we’re working women, too. We believe women should be making the decisions for the things women wear, because well, we’ve walked the walk and we’ve walked in your shoes. Probably all 40 pair.

Together, we’ve dreamed up a line of socks for all the shoes working women fill in our daily lives—as athletes, entrepreneurs, caregivers, and everything in between.

Eve - our very first -premium- sock - is available to the public for preorder when you invest in Tough Cutie. You can try out one pair or go ahead in for 12 pairs of Eve. Eve is just the beginning of a whole new world of Tough Cutie taking better care of your feet and keeping you aligned through all the ways you work.

 

We’re so grateful that you’re literally taking the next step forward with us. 

So, thank you!

The Campaign FAQs

1. ) When do we get to choose our desired color(s) and size(s)?  

  • At the conclusion of the campaign, we will send you a link to a survey where you will be able to choose your desired colors and sizes for both Eve and the Tough Cutie Classic T-shirt, if applicable.  

2. ) When can I expect my reward(s) to arrive? 

  • If you selected a rewards tier that includes at least one pair of Eve, our aim is to ship your full reward package to you sometime between September and November 2021. However, with so much uncertainty in the world right now, we may have to adjust those days. If we need to make any changes to the planned scheduled, you will know as soon as we do. Other rewards, such as the ally frisbee may be shipped sooner. We will contact you if that is the case. For the most recent updates on the campaign progress, you can check our website or follow us  on Instagram.  

3. ) Can men wear Tough Cutie socks? 

  • Absolutely! While our brand and products are engineered to support women, we have yet to develop the ability to keep men from putting on our socks.  

4.) Can I return or exchange the socks if they don't fit me well? Can I get refunded? 

  • We want you to love Eve as much as we do. If, for some reason, there is an issue with your order,  please send an email to info@socktechsolutions.com with a short description of the problem and we will work to make it right.  

5.) Are Tough Cutie socks only available in the USA or do you ship internationally as well? 

  • We are currently only able to ship in the United States but we plan to incorporate international shipping soon as well.  Please email info@socktechsolutions.com if you have additional questions. 

6.)How do I care for Eve?

  • Eve is made of merino wool and was engineered to be durable! That said, to get the most use out of Eve, we recommend turning her inside out before washing. Wash her in cold water and either tumble dry low or lay flat to dry. Do not iron Eve.  We also recommend a little self-care in the foot department. Treat yourself to a pedicure to keep your toenails nice and buff. Eve will thank you! Plus, you deserve it!

7.) How will you use the money? 

  • We will use the money to put Eve into production so that we can begin shipping as soon as possible. Any additional funds will go towards expanding the line so that we can bring Eve's network to life. Recall, Eve is only the beginning. We have an exciting line of socks planned for all the shoes women fill. 

8.) What else can I do to support your business? 

  • If you can share the campaign with your family members and help to get the word out, we would really appreciate it. Our team is small but mighty and we need as many people as possible to learn more about the product and the brand in order to bring both to life.  Follow us on Instagram here and like us on Facebook here

9.) What if I cannot financially afford to contribute? 

  • While monetary contributions are preferred at this time, you can still help out the campaign by spreading awareness! Share this company with any friends and family members who might be interested in donating or purchasing a reward! 

 

Dione Eagles
07/15/2021
Monetary Contribution
$10
KC
07/11/2021
Three of a Kind: Three Pairs of Eve
$45
07/11/2021
One Step Forward: 1 Pair of Eve.
$15
Kanisha Wilson
07/11/2021
Double the Fun: Two Pairs of Eve!
$30
Mesha Sloss
07/01/2021
Double the Fun: Two Pairs of Eve!
$30
Adrian A Smith
06/30/2021
Double the Fun: Two Pairs of Eve!
$30
KellyNoel Waldorf
06/28/2021
Double the Fun: Two Pairs of Eve!
$30
Rachel White
06/28/2021
The PAIRity Promise: 12 Pairs of Eve
$200
06/24/2021
Three of a Kind: Three Pairs of Eve
$45
Veronica
06/24/2021
One Step Forward: 1 Pair of Eve.
$15
Monetary Contribution

Just Because I Care

7 Supporters
Select this reward
15.00 USD
One Step Forward: 1 Pair of Eve.

Get ready for the perfect hike with one pair of Eve, The Original Light Weight Hiker Crew socks. This is our debut style and we are so thankful for your investment. 

10 Supporters
Select this reward
30.00 USD
Double the Fun: Two Pairs of Eve!

Why stop at one when you can double the fun with two pairs of Eve. Double up on your favorite color, try a different size or both! 

12 Supporters
Select this reward
50.00 USD
Male Ally Frisbee

Thank you to all of our male allies! We are so grateful for your support and hope that you will enjoy this token of our appreciation!

5 Supporters
Select this reward
60.00 USD
Tough Cutie T-Shirt + A Pair of Eve

This reward, which we have affectionally dubbed the "sock it to me starter bundle" packs a big punch. Not only do you get one pair of Eve, but you also get our classic women's Tough Cutie T-Shirt plus a we'll highlight your contribution on social media. The t-shirt is an American Apparel poly-cotton blend with our yellow and blush Tough Cutie logo across the chest. 

4 Supporters
Select this reward
75.00 USD
Improv Comedy Workshop for Working Women

***IN-PERSON EVENT ***

Join Tough Cutie Founder, Brittany Coleman and performing artist and improv comedienne, Britt Stone, for this exclusive Tough Cutie Comedy Workshop - Thinking on your Feet! How to Leverage Humor and Wit to Win at Work.

During this workshop, we will explore themes such as how to bring your authentic self to work, how to manage code switching, and how to leverage humor to mitigate risk and take control.

Participants in this workshop will leave with practical tools and techniques to not only build their confidence and public speaking skills but also address common workplace challenges and ultimately get ahead.

Why launch our brand with a workshop about humor? Because humor gets at truth and is a great way to address some of the most real and challenging issues of our time, such as female empowerment, gender inequity, allyship or in Tough Cutie's case, all three. It also allows us to tackle these issues with the nuance that they deserve.

Please note that this event will take place in Winston-Salem, NC. Please only select this event if you will be able to join the event in person. Otherwise choose the virtual version below. 

15 Left
0 Supporters
Select this reward
75.00 USD
Improv Workshop for Women VIRTUAL

***VIRTUAL EVENT*** This is the same event as above but reformatted for a virtual audience. 

Join Tough Cutie Founder, Brittany Coleman and performing artist and improv comedienne, Britt Stone, for this exclusive Tough Cutie Comedy Workshop - Thinking on your Feet! How to Leverage Humor and Wit to Win at Work.

During this workshop, we will explore themes such as how to bring your authentic self to work, how to manage code switching, and how to leverage humor to mitigate risk and take control.

Participants in this workshop will leave with practical tools and techniques to not only build their confidence and public speaking skills but also address common workplace challenges and ultimately get ahead.

Why launch our brand with a workshop about humor? Because humor gets at truth and is a great way to address some of the most real and challenging issues of our time, such as female empowerment, gender inequity, allyship or in Tough Cutie's case, all three. It also allows us to tackle these issues with the nuance that they deserve.

15 Left
0 Supporters
Select this reward
200.00 USD
The PAIRity Promise: 12 Pairs of Eve

Select this tier and receive 12 pairs of Eve, one for every month of the year! At this tier, you not only get access to 12 pairs of best women's hiking socks around, you also get automatically enrolled in our Pairity Promise Program, which entitles you to exclusive deals as we grow, such as first pick on new styles and colors we may develop (hint, hint), discount codes and more . You're investing in us at the beginning and we want to return the favor.

3 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

7 Supporters
Select this reward
15.00 USD
One Step Forward: 1 Pair of Eve.

Get ready for the perfect hike with one pair of Eve, The Original Light Weight Hiker Crew socks. This is our debut style and we are so thankful for your investment. 

10 Supporters
Select this reward
30.00 USD
Double the Fun: Two Pairs of Eve!

Why stop at one when you can double the fun with two pairs of Eve. Double up on your favorite color, try a different size or both! 

12 Supporters
Select this reward
50.00 USD
Male Ally Frisbee

Thank you to all of our male allies! We are so grateful for your support and hope that you will enjoy this token of our appreciation!

5 Supporters
Select this reward
60.00 USD
Tough Cutie T-Shirt + A Pair of Eve

This reward, which we have affectionally dubbed the "sock it to me starter bundle" packs a big punch. Not only do you get one pair of Eve, but you also get our classic women's Tough Cutie T-Shirt plus a we'll highlight your contribution on social media. The t-shirt is an American Apparel poly-cotton blend with our yellow and blush Tough Cutie logo across the chest. 

4 Supporters
Select this reward
75.00 USD
Improv Comedy Workshop for Working Women

***IN-PERSON EVENT ***

Join Tough Cutie Founder, Brittany Coleman and performing artist and improv comedienne, Britt Stone, for this exclusive Tough Cutie Comedy Workshop - Thinking on your Feet! How to Leverage Humor and Wit to Win at Work.

During this workshop, we will explore themes such as how to bring your authentic self to work, how to manage code switching, and how to leverage humor to mitigate risk and take control.

Participants in this workshop will leave with practical tools and techniques to not only build their confidence and public speaking skills but also address common workplace challenges and ultimately get ahead.

Why launch our brand with a workshop about humor? Because humor gets at truth and is a great way to address some of the most real and challenging issues of our time, such as female empowerment, gender inequity, allyship or in Tough Cutie's case, all three. It also allows us to tackle these issues with the nuance that they deserve.

Please note that this event will take place in Winston-Salem, NC. Please only select this event if you will be able to join the event in person. Otherwise choose the virtual version below. 

15 Left
0 Supporters
Select this reward
75.00 USD
Improv Workshop for Women VIRTUAL

***VIRTUAL EVENT*** This is the same event as above but reformatted for a virtual audience. 

Join Tough Cutie Founder, Brittany Coleman and performing artist and improv comedienne, Britt Stone, for this exclusive Tough Cutie Comedy Workshop - Thinking on your Feet! How to Leverage Humor and Wit to Win at Work.

During this workshop, we will explore themes such as how to bring your authentic self to work, how to manage code switching, and how to leverage humor to mitigate risk and take control.

Participants in this workshop will leave with practical tools and techniques to not only build their confidence and public speaking skills but also address common workplace challenges and ultimately get ahead.

Why launch our brand with a workshop about humor? Because humor gets at truth and is a great way to address some of the most real and challenging issues of our time, such as female empowerment, gender inequity, allyship or in Tough Cutie's case, all three. It also allows us to tackle these issues with the nuance that they deserve.

15 Left
0 Supporters
Select this reward
200.00 USD
The PAIRity Promise: 12 Pairs of Eve

Select this tier and receive 12 pairs of Eve, one for every month of the year! At this tier, you not only get access to 12 pairs of best women's hiking socks around, you also get automatically enrolled in our Pairity Promise Program, which entitles you to exclusive deals as we grow, such as first pick on new styles and colors we may develop (hint, hint), discount codes and more . You're investing in us at the beginning and we want to return the favor.

3 Supporters
Select this reward