Shop Be In Not Of (BINO)

Sustainable streetwear brand handcrafting one-of-a-kind faith-based apparel

Niyah
Lifestyle
$1,400
pledged of $5,000 goal
20
Backers
0
Days Left

Project Description

PROJECT DESCRIPTION 

Shop BINO is a sustainable streetwear brand handcrafting one-of-a-kind faith-based apparel for those who choose not to blend in. 

OUR MISSION

Our mission is to give Christian Millennials and Gen Z a faith-based apparel option that highlights their self-expression and individuality without contributing to environmental harm.

VISION

We envision a brand that does good for people and our planet. Our vision is to change the landscape of the faith-based apparel market by infusing sustainable and mindful design into everything we make.

In addition, we aspire to lead a movement through creativity and connection in order to bridge the divide between believers and non-believers. It's more than just clothes.

SO HERE'S THE PROBLEM

The Christian apparel market is flooded with poorly designed, cheesy messages, that do more dividing than uniting. Today's generation of believers want to express our values through style, but don't want to be off-putting.

Additionally, we feel self-expression shouldn't come at the cost of environmental harm (the apparel; industry is a huge contributor to global warming). 

OUR SOLUTION

At Shop BINO, we transform thrifted finds and remnant fabrics into wearable art with a subtle faith-based message. This is Christian streetwear like you've never seen it before. 

The name of our first collection is "Swim Upstream." The phrase means to go against the current (culture) and towards the source (God). To swim upstream takes courage, tenacity and strength. 

CO-CREATION SESSION 

Members of the BINO community helped influence the design choices. Participants were given words/phrases that relate to BINO’s core values (i.e. ‘swim upstream’) and told to interpret it through blind contours, collages, word association lists, etc.

MARKET SIZE/OPPORTUNITY 

Shop BINO lives at the intersection of three thriving apparel markets right now: sustainability, streetwear, and faith-based apparel. The sustainability and streetwear movements have become increasingly mainstream in the last five years. When you add in a faith-based message, you get a brand that is the first of its kind. Shop BINO prides itself on being a leader and innovator in the Christian apparel sector. 

LAUNCH

We're launching this Fall 2019, with our 2 most popular styles. Our "Against the Current" tee and our "Undulation" crewneck. Our method of sustainably sourcing materials means each piece is truly one-of-one. When you purchase with us, you can feel confident in knowing no one else has your exact same shirt. 

WHAT PEOPLE ARE SAYING

FUNDING

We are raising $5,000 on iFundWomen for startup costs which include things like materials, samples, screen-printing, legal and marketing fees.

MEET THE FOUNDER

Thank you for your support!! Any level of contribution you can give is very much appreciated. Take a look at our rewards for some ways to thank you for your giving. 

Updates

The Project FAQs

Frequently Asked Questions:

Q: Does Shop BINO have men's and women's sizes? 

A: Yes! All of our clothing is unisex/genderless. 

 

Q: How do your source materials for BINO apparel? 

A: The apparel is hand-thrifted by the designer. Niyah carefully curates the highest quality thrifted items to use as a base. She then washes everything thoroughly before screen printing and adding handcrafted touches to each piece. Remnant fabrics and waste scraps are used as additional layers, giving the garment a wearable art feel. 

 

Q: Where can I learn more about BINO/get involved?

A:

Website: https://www.beinnotof.com

Email List: https://www.beinnotof.com/subscribe

Instagram: https://www.instagram.com/beinnotof/

 

The Sparkman Family
10/03/2019
T-Shirt Pre-Order
$150
Rachel Darla
10/03/2019
BINO Digital Zine
$10
Anna K
10/03/2019
City Print (11 X 14)
$20
09/27/2019
QUARTZ BUNDLE
$500
Benita Munnerlyn
09/25/2019
SILVER BUNDLE
$35
JOE HAYMAN
09/23/2019
SILVER BUNDLE
$35
09/18/2019
LIMITED EDITION: 1 Hour Photoshoot
$150
Miya
09/15/2019
City Print (11 X 14)
$20
Mary Gordon
09/14/2019
T-Shirt Pre-Order
$50
Datrice Weathers
09/14/2019
T-Shirt Pre-Order
$50
Monetary Contribution

Just Because I Care

2 Supporters
Contribute
$10
BINO Digital Zine

a faith and culture digital mini magazine. 

1 Supporter
Select this reward
$15
Social Shoutout

we will shoutout your personal or business account on our instagram story

2 Supporters
Select this reward
$20
City Print (11 X 14)

original artwork created by graphic designer, Samuel Greenhill. 

17 Left
3 Supporters
Select this reward
$35
SILVER BUNDLE

"don't be moody, shake your booty tote" (from the parative project), with a sustainable bamboo toothbrush and straw inside (from shop Wolfpack).

18 Left
2 Supporters
Select this reward
$50
LIMITED EDITION: HOSANNA REVIVAL BIBLE

receive the Zion Theme hand-painted bible from Hosanna Revival (worth $60). 

1 Supporter
None available
$100
GOLD BUNDLE

Bino Zine + Social Shoutout + City Print + T-shirt 

9 Left
1 Supporter
Select this reward
$150
LIMITED EDITION: 1 Hour Photoshoot

1 hour photoshoot with the illustrious Samuel Greenhill (worth $200). Must be located in the Greater Cincinnati Area!

1 Supporter
None available
$250
PLATINUM BUNDLE

everything that's included in both the silver + gold bundles. see above.

5 Left
0 Supporters
Select this reward
$500
QUARTZ BUNDLE

everything in the silver and gold reward bundles + co-design with me + eternal gratitude. 

"co-design with me" includes being a significant part of designing next season's collection, as well as collaborating to design 2 custom BINO apparel items for yourself. 

1 Left
1 Supporter
Select this reward

Rewards

Monetary Contribution

Just Because I Care

2 Supporters
Contribute
$10
BINO Digital Zine

a faith and culture digital mini magazine. 

1 Supporter
Select this reward
$15
Social Shoutout

we will shoutout your personal or business account on our instagram story

2 Supporters
Select this reward
$20
City Print (11 X 14)

original artwork created by graphic designer, Samuel Greenhill. 

17 Left
3 Supporters
Select this reward
$35
SILVER BUNDLE

"don't be moody, shake your booty tote" (from the parative project), with a sustainable bamboo toothbrush and straw inside (from shop Wolfpack).

18 Left
2 Supporters
Select this reward
$50
LIMITED EDITION: HOSANNA REVIVAL BIBLE

receive the Zion Theme hand-painted bible from Hosanna Revival (worth $60). 

1 Supporter
None available
$100
GOLD BUNDLE

Bino Zine + Social Shoutout + City Print + T-shirt 

9 Left
1 Supporter
Select this reward
$150
LIMITED EDITION: 1 Hour Photoshoot

1 hour photoshoot with the illustrious Samuel Greenhill (worth $200). Must be located in the Greater Cincinnati Area!

1 Supporter
None available
$250
PLATINUM BUNDLE

everything that's included in both the silver + gold bundles. see above.

5 Left
0 Supporters
Select this reward
$500
QUARTZ BUNDLE

everything in the silver and gold reward bundles + co-design with me + eternal gratitude. 

"co-design with me" includes being a significant part of designing next season's collection, as well as collaborating to design 2 custom BINO apparel items for yourself. 

1 Left
1 Supporter
Select this reward