Frequently Asked Questions:
- Who am I and why am I concerned about the topic?
My name is Olga. I am a resident of Ukraine. I was born in Crimea, the territory which is now illegally annexed by Russia.
I have two passions: politics and fashion.
As for the first one, I am a Ph.D. in Political Science. Specialist in Local and Regional Development and Project Management (certificated by the Swiss-Ukrainian Decentralization Support Initiative "DESPRO"). As a citizen and a scientist, I am really concerned about displacement issue and women empowerment in Ukraine.
As for the fashion, I've always dreamed of launching my own atelier. Now I want to combine my two passions and make them work together in order to bring in an impact into my community.
Nowadays, creative industries in Ukraine contributes to 0.06% in GDP. But at the same time it’s a rather significant indicator that fashion industry has a big potential.
- What are the goals for the first 3 months?
To create a team of 5 people; to design 10 items for the collection; to make templates of each item and then to create samples. To reach $ 5000 in sales after the third month. To reach profitability level after the 6th month.
There are two types of fashion companies in Ukraine: retailers of the Western fashion brands products and domestic designers. "Sheroism" is going to be a niche brand, i.e. with no aim to compete with mass market firms. Being a boutique-style designer atelier, "Sheroism" will offer collections with vintage textures and textiles and distinctive architectural details. We consider individual buyers who understand our why, our values and what we stand for as our target audience. We will stick to offering them the best product possible, instead of making things to suit everybody, but that, in the end, doesn’t suit anybody. Quality, distinctiveness, and craftsmanship are the elements that we will build our brand upon.