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Set the Table Media

Celebrating Black lifestyle through digital storytelling.

$125
pledged of$125,000 goal
2
46Days Left
Fund it
Campaign Ends on January 18, 2022

Project Description

WHAT WE’RE BUILDING:

Set the Table Media is a modern media company for the culturally-inspired consumer. Our why: To inspire lifelong curiosity so that we develop deeper connections with each other. 

The Mission

  • To elevate the visibility of digital Black storytellers across the diaspora.

  • produce ground-breaking, high-quality culinary, travel, cultural, and lifestyle content that is innovative, inspiring, and diverse.

  • Create opportunities for black editors, producers, videographers, filmmakers, writers, and creatives.

Set the Table Digital Studios, the foundational product, is a modern digital platform that connects viewers transformative content in the categories of food, travel, culture, art, and design produced by Black content creators from around the world.  We will license, develop, produce, and distribute projects in various media, including audio, short and long-form digital video, and feature films--available through the Set the Table application.

It's a subscription-based streaming service that will offer curated independent films, documentaries, animation, web series, kids shows, live experiences & more. We will offer two subscription plans — monthly and annual, with the revenue potential from live experiences, sponsorships and ads, rentals, and carriage and royalties.

Quick Facts:

  • More than 47.4 million African Americans, comprising 14% of the total U.S. population, are living in the U.S. today. Despite the fact that the majority live in the south, the digital universe gives African Americans unfettered and borderless exposure to, and influence over, the latest ideas, trends, and social influencers shaping America today. (Source)
  • 83% of Black viewers say they don’t see their stories represented, and 81% want more films and television shows starring Black actors. 
  • Only 6% of the writers, directors & producers of US-produced films are Black. 
  • AFRICAN AMERICANS SPEND OVER 19 HOURS WEEKLY ON SMARTPHONE APPS AND THE INTERNET 

Set the Table Media is being created to serve Black tastemakers across the globe by helping them share their food, travel, culture, and lifestyle stories with the world.  Even though African Americans remain insatiable media consumers when met with the access that digital advancements enable enterprising African Americans to have more control over the conversation as creators, not
just consumers.  We want to become the global leader in digital media serving passionate subscribers around the world with content that inspires informs and entertains. Our aim is to use Black storytellers to tell Black stories- want those stories to have a global reach and cross-cultural impact. 

Our potential customers are roughly 1.35B+ people of African descent across the globe. The global video streaming market is expected to reach $842.93 billion by 2028. As such, we're offering an important product to a fast-growing segment in the global market. Six of the fastest-growing economies are in Africa; 80 percent of Brazil’s new members of the middle class are Black, and the U.S. Black buying power is projected to grow to $1.8 trillion by 2024.  Set the Table has a $7B global streaming market opportunity. 

Your investment will allow us to build and develop the streaming platform, begin to onboard content creators, and begin developing original content.  We want to bring on new media choices for consumers, such as original content, interactive experiences, and introducing Black creators to the world. 

 

The Campaign FAQs

Frequently Asked Questions:

  • Coming Soon

 

 

Moneik Rozier
12/03/2021
Tastemaker
$100
Didi Paterno
12/02/2021
Co-Create
$25
Monetary Contribution

Just Because I Care

0 Supporters
Select this reward
25.00 USD
Co-Create

Become a backer at the $25 level and help us co-create the Set the Table platform.  To say thank you, you'll receive the Set The Table Tastemaker bundle which includes a custom Set the Table t-shirt, enamel pin, and a one-year complimentary subscription to Set the Table Digital Studios. 

1 Supporter
Select this reward
50.00 USD
Amplify

Become a backer at the $50 level and help us create and amplify the Set the Table platform.  To say thank you, you'll receive the Set The Table Tastemaker bundle which includes a custom Set the Table t-shirt, enamel pin, and a one-year complimentary subscription to Set the Table Digital Studios.

Also: 

  • Social media shout out
  • Name added to the Backer wall
100 Left
0 Supporters
Select this reward
75.00 USD
Celebrate

Become a backer at the $75 level and help us co-create the Set the Table platform.  To say thank you, you'll receive the Set The Table Tastemaker bundle which includes a custom Set the Table t-shirt, enamel pin, and a one-year complimentary subscription and one to gift to Set the Table Digital Studios and: 

  • Personal thank you card from the founder
  • Social media shout out
  • Name on the backer wall
100 Left
0 Supporters
Select this reward
100.00 USD
Tastemaker

Become a backer at the $100 level and help us co-create the Set the Table platform.  To say thank you, you'll receive the Set The Table Tastemaker bundle which includes a custom Set the Table t-shirt, enamel pin, and two one-year complimentary subscriptions to Set the Table Digital Studios and: 

  • Social media shoutout
  • Name on the digital Backers wall
  • Personal thank you card 
99 Left
1 Supporter
Select this reward
500.00 USD
Producer

Become a backer at the $500 level and help us co-create the Set the Table platform.  To say thank you, you'll receive the Set The Table Tastemaker bundle which includes a custom Set the Table t-shirt, enamel pin, and a lifetime subscription to Set the Table Digital Studios. 

  • Social media shoutout
  • Producer credit on our first Set the Table Original
  • Personal thank you card
50 Left
0 Supporters
Select this reward
1,000.00 USD
Executive Producer

Become a backer at the $1000 level and help us co-create the Set the Table platform.  To say thank you, you'll receive the Set The Table Tastemaker bundle which includes a custom Set the Table t-shirt, enamel pin, a lifetime subscription, and a one year subscription to gift 

  • Social media shoutout
  • Executive Producer credit on our first Set the Table Original Series
  • Personal thank you card
100 Left
0 Supporters
Select this reward
5,000.00 USD
Founders Circle

Become a backer at the $5000 level and help us co-create the Set the Table platform.  To say thank you, you'll receive the Set The Table Tastemaker bundle which includes a custom Set the Table t-shirt, enamel pin, two lifetime subscriptions to Set the Table Digital Studios. 

  • Social media shoutout
  • Producer credits on our first Set the Table Original
  • Personal thank you card
  • Founders interview on the Set the Table podcast
25 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

0 Supporters
Select this reward
25.00 USD
Co-Create

Become a backer at the $25 level and help us co-create the Set the Table platform.  To say thank you, you'll receive the Set The Table Tastemaker bundle which includes a custom Set the Table t-shirt, enamel pin, and a one-year complimentary subscription to Set the Table Digital Studios. 

1 Supporter
Select this reward
50.00 USD
Amplify

Become a backer at the $50 level and help us create and amplify the Set the Table platform.  To say thank you, you'll receive the Set The Table Tastemaker bundle which includes a custom Set the Table t-shirt, enamel pin, and a one-year complimentary subscription to Set the Table Digital Studios.

Also: 

  • Social media shout out
  • Name added to the Backer wall
100 Left
0 Supporters
Select this reward
75.00 USD
Celebrate

Become a backer at the $75 level and help us co-create the Set the Table platform.  To say thank you, you'll receive the Set The Table Tastemaker bundle which includes a custom Set the Table t-shirt, enamel pin, and a one-year complimentary subscription and one to gift to Set the Table Digital Studios and: 

  • Personal thank you card from the founder
  • Social media shout out
  • Name on the backer wall
100 Left
0 Supporters
Select this reward
100.00 USD
Tastemaker

Become a backer at the $100 level and help us co-create the Set the Table platform.  To say thank you, you'll receive the Set The Table Tastemaker bundle which includes a custom Set the Table t-shirt, enamel pin, and two one-year complimentary subscriptions to Set the Table Digital Studios and: 

  • Social media shoutout
  • Name on the digital Backers wall
  • Personal thank you card 
99 Left
1 Supporter
Select this reward
500.00 USD
Producer

Become a backer at the $500 level and help us co-create the Set the Table platform.  To say thank you, you'll receive the Set The Table Tastemaker bundle which includes a custom Set the Table t-shirt, enamel pin, and a lifetime subscription to Set the Table Digital Studios. 

  • Social media shoutout
  • Producer credit on our first Set the Table Original
  • Personal thank you card
50 Left
0 Supporters
Select this reward
1,000.00 USD
Executive Producer

Become a backer at the $1000 level and help us co-create the Set the Table platform.  To say thank you, you'll receive the Set The Table Tastemaker bundle which includes a custom Set the Table t-shirt, enamel pin, a lifetime subscription, and a one year subscription to gift 

  • Social media shoutout
  • Executive Producer credit on our first Set the Table Original Series
  • Personal thank you card
100 Left
0 Supporters
Select this reward
5,000.00 USD
Founders Circle

Become a backer at the $5000 level and help us co-create the Set the Table platform.  To say thank you, you'll receive the Set The Table Tastemaker bundle which includes a custom Set the Table t-shirt, enamel pin, two lifetime subscriptions to Set the Table Digital Studios. 

  • Social media shoutout
  • Producer credits on our first Set the Table Original
  • Personal thank you card
  • Founders interview on the Set the Table podcast
25 Left
0 Supporters
Select this reward