reinventing the way you shop skincare

At subjective skin we want to completely reinvent the way you shop skincare. 

The skincare industry has been booming in the past decade as people are embracing a more natural, glowy look over heavy makeup. Of course big companies have caught on and have applied their flashy marketing techniques to just about every skincare brand. Skincare however is different from makeup. It’s a scientifically backed product that can really affect your health if not used correctly. 

The global skincare market had total revenues of $130.3 billion in 2019, representing a compound annual growth rate of 4.6% between 2015 and 2019. There are so many brands out there and new ones popping up every year it’s harder than ever to stand out. If you are a skincare company that is doing well however, you will most likely be bought out, and the subject to sales goals and targets. 

Skincare is individualized experience and we want to make it that easy. Subjective Skin is a skincare online platform but with several catches: 

1. To enter the store you have to answer our quiz which is matched to an algorithm that individualizes the store. You are only shown products that work scientifically for your skin.
2. All subjective information is taken away from the shopping experience (hence the name subjective skin). You see the most important information about the products, such as reviews, prices, full ingredient lists, and the outline of the product. We black out all images of products and give them arbitrary names so the ‘aesthetics’ of the brand isn’t the first thing you learn about a product. 
3. The brands on our site have gone through a rigorous selection criteria. My partner and I have tested out all of these products on our skin over several months. These brands are also sustainable, women-led, vegan, and up-and-coming. The trade off to be on our site is for them to compete on how well their product is performing without the brand recognition. 

We are seeking funding to improve our website functionality and hire more marketing/dev team members. At the end of the day our product is a tech product and we do not have the current funds to produce the best version of our product just yet. 

The team is made of two women, Astha and Lydia, who work as Co-Founders and currently cover every operational/marketing aspect of the business. We outsourced the web development. 

We really want to see this saturated industry change and create a supportive, non-toxic environment for new skincare brands. We want to be a Public Benefit corporation and support these brands as much as we can while also getting everyone to the best skin of their lives!