I want to be an ally, but I worry I'll say the wrong thing! How can I be a better ally?
When a survivor of sexual assault approaches you with their story, err on the side of listening, and ask them what they need. Every survivor is different, but try to steer clear of "why" questions. "Why didn't you leave?," "Why didn't you fight back?," "Why didn't you report?," "Why are you still friends with them?," "Why did you let this happen?," do more harm than good. There are lots of great resources for allies a quick Google-search away. Here are some of them:
How are you going to spread the "brand?"
We will be partnering with colleges, universities, and companies around the country to make merchandise easily available through corporate responsibility/diversity programs, as well as through sexual assault awareness and response programs at colleges and universities. Finally, we will make branded items available on our website for purchase for individuals.
Where do proceeds go?
Our staff is entirely volunteer-led. All proceeds go towards production and website maintenance, research, as well as ally-education programs, such as "I'm a Survivor of Sexual Assault. Ask me anything."