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Evelyn
Health + Science
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Project Ends on January 1, 2020

Project Description

What do we do? We at Irie Infusion, make hemp infused wellness products. The mission of Irie Infusion is to highlight ways in which we can incorporate herbs into our wellness routine.  In this case, the plant of choice is hemp! Our main product is delicious hemp tea infused with island inspired flavors. 

The business is currently in the seed phase: Irie Infusion exists as a legal entity and is in the testing/production phase. 

My Jamaican heritage inspired the concept of Irie Infusion. "Irie" is a Jamaican patois word that encompasses good vibes and positive energy. Both herbal tea and cannabis are a large part of Jamaican tradition and culture and are commonly consumed for their health benefits. There are not many women of color in the Cannabis industry. However, I would like to be one of the trailblazers who open the door for more brown and black people to enter this space. Economic empowerment, environmental stewardship, and educating the community on the economic potential for this crop is important to me. 

I am seeking funding to purchase dried hemp plants to add to my starting inventory. I am committed to purchasing my hemp directly from farmers. I would also like to use the funds to perfect production and to expand the team, which currently consists of my sister and I.   

What the market looks like: Hemp: Hemp (cannabis sativa) is estimated to be a $2.6 billion dollar industry by 2022. The economic potential for this plant is exponential. Total hemp acreage has increased to over 25,000 since 2017. CBD derived from the flowers, buds, and seeds of hemp have also become wildly popular. In 2018, products containing CBD generated $390 million in US sales alone. Tea: Tea is a beverage that has a strong global standing. The audience is becoming broader, as the market continues to expand. Millennials are consuming tea more now than ever. Revenue in the US market alone in 2019 was $214 million dollars and is expected to grow by 6.9%.  Wellness Industry: The health and wellness industry is now worth $4.2 trillion. Wellness, for more people, is evolving. Individuals are looking to improve their health and quality of life with natural solutions. There are health benefits linked to drinking tea and we are tapping into the health benefits of hemp as well. 

Thank you for helping to fund my dreams!

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