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Pink Moon

A modern retail + wellcare oasis created by women, for women – of every life stage.

$1,238
pledged of$100,000 goal
12
65Days Left
Fund it
Campaign Ends on July 31, 2020

Project Description

 

 

HOW ARE WE CHANGING THE BEAUTY NARRATIVE AND SUPPORTING WOMEN?


Additionally, now more than ever, women are subjected to unrealistic expectations. We work AND raise kids and/or run businesses on top of managing everything else. Yet, the mainstream beauty and wellness industries simultaneously tell us that we need to fight the signs of aging and cover up the flaws on our skin. On top of that, these industries promote product overwhelm, and wellness/healthy beauty products have become prohibitive for most. 

Pink Moon aims to radically disrupt the beauty and wellness industries with our innovative wellcare concept and provide a safe haven where women, from every walk of life and every life stage, can explore their journey with self-love and self-care. At Pink Moon, with the help of well-informed staff, women will be able to find their essentials from a carefully curated selection made up of a maximum of 8-10 vetted products per category. Our space will be warm, welcoming, and so well-curated that the entire shopping experience will feel enjoyable and put our customers at ease. 

Our space will transcend the typical retail model. We will offer enriching experiences such as nontraditional sensorial experiences (aptly named Journeys), community events, educational workshops, and wellness activities.

We want to help foster a community that is based on compassion for ourselves, others, and the world around us. Pink Moon is not just a retail store – it’s a destination experience and multi-dimensional oasis that fosters community, inclusivity, purpose, and self-love.


UPPER WEST SIDE, NY - PINK MOON'S FIRST BRICK-AND-MORTAR

 

The Upper West Side is home to over 210,000 people. Women make up 57% of that population with the majority of them being well-educated and career-oriented. Many of these women are also new mothers. Whether they’re balancing a family or a career or both, the women in this neighborhood lead demanding lives. With a high concentration of moms and families and more women than men living in this community, the Upper West Side will be an optimal location for Pink Moon.

 

WHY ARE WE CROWDFUNDING?

Since there aren’t any local eco beauty and wellcare spaces available to the women of the Upper West Side, we're seeking funding to help open our first brick-and-mortar location in this community. In the future, we plan on expanding Pink Moon domestically and internationally. The funds will go towards locking down a lease and designing and building out the space, which is part of the Pink Moon experience and will serve as a clean, carefully designed, modern sanctuary.

Creating a better beauty industry is a collective effort, and we're so honored to work with all of you to make that happen.

 

 

 

 

 

 

 

 

 

 

 

Updates

The Campaign FAQs

When and where will the Pink Moon retail + wellcare space open? We're aiming to open by the end of 2020 and will be located in the Upper West Side neighborhood of Manhattan, NY. Eventually, we plan to expand both domestically and internationally – particularly focusing on neighborhoods where we believe we can best support women and mothers. 

How will Pink Moon provide support to women and mothers? Pink Moon is a company entirely composed of women, all who come from different walks of life. We all understand how radically transformative self-care can be, and we also understand how difficult it can be to build self-care into our lives. Because of this, we're building a mobile app that will allow every woman to have a highly supportive and individualized Pink Moon experience. We will support women by offering empowering educational experiences, a community of diverse but like-minded women, uplifting beauty and wellness services, supervised childcare for mamas who want to come shop or experience one of our Journeys, and by ensuring that we are always listening to the needs of the women that we serve. 

What is wellcare and why is it part of Pink Moon? At Pink Moon, we define wellcare as the joint pursuit of wellness and self-care. We believe that wellcare is important because it prompts us to take a holistic approach towards self-love. The wellcare concept is key to the Pink Moon ethos because we want our space to ultimately provide women with the resources to feel empowered throughout life. 

What kind of products will Pink Moon sell? We will have a tightly curated selection of thoroughly vetted products that will accommodate self-care needs at every life stage (from baby to post-menopause). This includes skincare, body care, hair care, color cosmetics, aromatherapy, and wellness products. We will also offer a selection of jewelry, accessories, home goods, and pet care products. Every brand we partner with is women-owned, sustainable, ethically minded, and has philanthropic initiatives.

What kind of services will Pink Moon offer? In addition to being a retail space, we will offer rejuvenating Journeys. Our current options for Journeys include: facial massage focused on lymphatic drainage, facial acupuncture, and reiki. Each Journey also ends with a soothing head massage!

How will Pink Moon foster community? Through regularly hosting events and workshops! Our offerings will cover a wide array of topics, such as: self-care, wellness, women's health, pregnancy, motherhood & family, menopause, and business/entrepreneurship for working women. We will also include fun activities like astrology readings and floral arranging. If you would like to suggest an idea for an event or workshop, feel free to let us know at info@pinkmoon.co 

Will I be able to access Pink Moon's experiences and your space without a membership? Yes! All our services, events, workshops, and retail shop are available to anyone and everyone. We have exclusive pricing for our wellcare treatment menu, events and workshops, and discounts on retail purchases for our members.

What sustainable and philanthropic initiatives will Pink Moon have in place? As believers in better beauty, we're passionate about using the Pink Moon space and platform to create a better world. With respect to sustainability, we'll have an in-shop refill station for you to utilize with select products and a beauty product recycling drop-off bin. With respect to philanthropy, we'll be working with local women's shelters so we can sponsor a Pink Moon experience for moms in need. In addition to that, we'll also partner with organizations that support underserved youth. We plan to consistently evaluate the needs of our community and the world around us as we continue to develop our initiatives.

Forest Graber
03/13/2020
Monetary Contribution
$100
Joyce
03/10/2020
Monetary Contribution
$100
Tina Rudolf
03/10/2020
Ticket to launch party & $50 gift card
$75
Eza
03/10/2020
Ticket to launch party & $50 gift card
$100
Justin Fischler
03/09/2020
Ticket to launch party & $50 gift card
$100
Allison Roman
03/09/2020
Ticket to launch party & $50 gift card
$75
03/07/2020
Skin consult & customized regimen
$50
Matthew Ordway
03/07/2020
Ticket to launch party & $50 gift card
$75
Jeffrey Chen
03/06/2020
Ticket to launch party & $50 gift card
$88
HY
03/06/2020
Ticket to launch party & $50 gift card
$125
Monetary Contribution

Random acts of kindness. Any amount would be greatly appreciated!

4 Supporters
Select this reward
50.00 USD or more
Skin consult & customized regimen

Skin consultation (via phone, video call or email) and customized regimen plus 10% off your purchase in person or in our online store

49 Left
1 Supporter
Select this reward
600.00 USD or more
Pink Moon gratitude self-care set

Products we love and will carry at the Pink Moon space. Value $1000!

  • Pink Moon rose quartz gua sha 
  • Malaya Organics mask + brush & hydrating face mist
  • Strange Bird inner ritual set w/ singing bowl 
  • Earthwise Beauty Ferns & Moss face serum, Yasuni face balm
  • Cupid & Psyche lipsticks in Gaia, Brigid 
  • Violets Are Blue magnesium deodorant 
  • Activist Collective hydration serum 
  • Meant do-all wash & do-all conditioner 
  • 5YINA 3pc biocellulose mask & guiying décolletage treatment balm 
  • Lhamour hand butter & sea buckthorn body butter 
  • Relato Nativo relaxing aromatherapy oil & elevating aromatherapy oil
4 Left
0 Supporters
Select this reward
750.00 USD or more
One year New Moon founding membership

Pink Moon Wellcare Club: One year New Moon founding membership (get 2 months free) ~ GIFT OR FOR YOURSELF

  • A monthly Staycation (30 minute treatment that includes head massage and choice between facial acupuncture and lymphatic drainage focused facial massage)
  • Subsequent journeys at discounted member rate 
  • 10% off retail purchases
  • Special member pricing on all events and workshops
  • Access to a community of like-minded women 
  • Customized shopping service to give you back your free time
100 Left
0 Supporters
Select this reward
1,950.00 USD or more
One year Full Moon founding membership

Pink Moon Wellcare Club: One year Full Moon founding membership (get 2 months free) ~ GIFT OR FOR YOURSELF

  • A monthly Out of Office (90 minute treatment that includes head massage, facial acupuncture plus facial massage with focused on lymphatic drainage & complimentary custom aromatherapy blend + hand massage with aromatherapy
  • Subsequent journeys at discounted member rate 
  • 15% off retail purchases
  • Events and workshops
  • Access to a community of like-minded women 
  • 2 guest passes to any event and workshop
  • 20% off vouchers to use on any journey for 2 friends
  • Customized shopping service to give you back your free time
70 Left
0 Supporters
Select this reward
300.00 USD or more
Financial consultation with Yahi Kramer

One-hour virtual business financial consultation with Yahi Kramer of AccountHer. Yahi is a CPA and finance expert who is passionate about helping female entrepreneurs with guidance on all things business ~ from taxes, best practices, business formation, etc.

1 Left
0 Supporters
Select this reward
300.00 USD or more
Parenting mentor session w/ Sue Groner

A signed copy of Parenting: 101 Ways to Rock Your World + 1 hour session (via Zoom call) with Sue G. Groner. Sue is the founder of The Parenting Mentor, author of Parenting: 101 Ways to Rock Your World, and the creator of the CLEARR™ method of parenting, based on the belief that parenting strategies should be grounded in six pillars: Communication, Love, Empathy, Awareness, Rules and Respect. 

1 Left
0 Supporters
Select this reward
75.00 USD or more
Tarot card reading with Nina Endrst

Virtual 30 minute tarot card reading with Nina Endrst. Nina is a Momma, intuitive guide, certified yoga + meditation teacher, reiki master, and writer. She believes in the healing power of self – of stillness, love, and acceptance – and guides but more importantly empowers people to live in their truth and align with their soul purpose.

1 Left
0 Supporters
Select this reward
1,200.00 USD or more
Business consulting w/ Pink Moon

One month virtual business consulting: Pink Moon will guide your eco beauty/wellness brand on digital marketing, PR, brand and growth strategy, and global business development including connections to key buyers, press, and influencers. We've helped build nearly 20 various eco beauty brands and have launched brands throughout Europe, Asia and the Asia Pacific, Canada, and the US.

5 Left
0 Supporters
Select this reward
150.00 USD or more
Brand & product development consulting

1 hour brand & product development consulting call with Lin. 

Have you always wanted to start a skincare or wellness line but don't know how? Have you already started but find yourself feeling stuck? We know that launching a skincare line is like putting a giant puzzle together and hoping you're making the right choices – in which case Pink Moon comes in to be a launchpad!

2 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Random acts of kindness. Any amount would be greatly appreciated!

4 Supporters
Select this reward
50.00 USD or more
Skin consult & customized regimen

Skin consultation (via phone, video call or email) and customized regimen plus 10% off your purchase in person or in our online store

49 Left
1 Supporter
Select this reward
600.00 USD or more
Pink Moon gratitude self-care set

Products we love and will carry at the Pink Moon space. Value $1000!

  • Pink Moon rose quartz gua sha 
  • Malaya Organics mask + brush & hydrating face mist
  • Strange Bird inner ritual set w/ singing bowl 
  • Earthwise Beauty Ferns & Moss face serum, Yasuni face balm
  • Cupid & Psyche lipsticks in Gaia, Brigid 
  • Violets Are Blue magnesium deodorant 
  • Activist Collective hydration serum 
  • Meant do-all wash & do-all conditioner 
  • 5YINA 3pc biocellulose mask & guiying décolletage treatment balm 
  • Lhamour hand butter & sea buckthorn body butter 
  • Relato Nativo relaxing aromatherapy oil & elevating aromatherapy oil
4 Left
0 Supporters
Select this reward
750.00 USD or more
One year New Moon founding membership

Pink Moon Wellcare Club: One year New Moon founding membership (get 2 months free) ~ GIFT OR FOR YOURSELF

  • A monthly Staycation (30 minute treatment that includes head massage and choice between facial acupuncture and lymphatic drainage focused facial massage)
  • Subsequent journeys at discounted member rate 
  • 10% off retail purchases
  • Special member pricing on all events and workshops
  • Access to a community of like-minded women 
  • Customized shopping service to give you back your free time
100 Left
0 Supporters
Select this reward
1,950.00 USD or more
One year Full Moon founding membership

Pink Moon Wellcare Club: One year Full Moon founding membership (get 2 months free) ~ GIFT OR FOR YOURSELF

  • A monthly Out of Office (90 minute treatment that includes head massage, facial acupuncture plus facial massage with focused on lymphatic drainage & complimentary custom aromatherapy blend + hand massage with aromatherapy
  • Subsequent journeys at discounted member rate 
  • 15% off retail purchases
  • Events and workshops
  • Access to a community of like-minded women 
  • 2 guest passes to any event and workshop
  • 20% off vouchers to use on any journey for 2 friends
  • Customized shopping service to give you back your free time
70 Left
0 Supporters
Select this reward
300.00 USD or more
Financial consultation with Yahi Kramer

One-hour virtual business financial consultation with Yahi Kramer of AccountHer. Yahi is a CPA and finance expert who is passionate about helping female entrepreneurs with guidance on all things business ~ from taxes, best practices, business formation, etc.

1 Left
0 Supporters
Select this reward
300.00 USD or more
Parenting mentor session w/ Sue Groner

A signed copy of Parenting: 101 Ways to Rock Your World + 1 hour session (via Zoom call) with Sue G. Groner. Sue is the founder of The Parenting Mentor, author of Parenting: 101 Ways to Rock Your World, and the creator of the CLEARR™ method of parenting, based on the belief that parenting strategies should be grounded in six pillars: Communication, Love, Empathy, Awareness, Rules and Respect. 

1 Left
0 Supporters
Select this reward
75.00 USD or more
Tarot card reading with Nina Endrst

Virtual 30 minute tarot card reading with Nina Endrst. Nina is a Momma, intuitive guide, certified yoga + meditation teacher, reiki master, and writer. She believes in the healing power of self – of stillness, love, and acceptance – and guides but more importantly empowers people to live in their truth and align with their soul purpose.

1 Left
0 Supporters
Select this reward
1,200.00 USD or more
Business consulting w/ Pink Moon

One month virtual business consulting: Pink Moon will guide your eco beauty/wellness brand on digital marketing, PR, brand and growth strategy, and global business development including connections to key buyers, press, and influencers. We've helped build nearly 20 various eco beauty brands and have launched brands throughout Europe, Asia and the Asia Pacific, Canada, and the US.

5 Left
0 Supporters
Select this reward
150.00 USD or more
Brand & product development consulting

1 hour brand & product development consulting call with Lin. 

Have you always wanted to start a skincare or wellness line but don't know how? Have you already started but find yourself feeling stuck? We know that launching a skincare line is like putting a giant puzzle together and hoping you're making the right choices – in which case Pink Moon comes in to be a launchpad!

2 Left
0 Supporters
Select this reward