Panther Ink Graphx has decided to merge graphic design with print on demand services, where customers can edit existing designs we offer, as well as set up consultation to order their own style of design made by the in-house designer. We would also like to diversify the common use of vanity in the fitness apparel arena. Panther Ink apparel has a unique purpose... to give bold assurance to the believer. Panther Ink is building a brand that represents faith, hope, strength and honor. We want to increase the popularity of spiritual awareness through stylish, timeless apparel. We also offer a wider selection in sizes than most competitors in the fitness apparel market. We recognize that everyone interested in our brand is not going to be a size 4. We offer sizes ranging from newborn to adult 5XL. This also creates the opportunity to broaden our audience to the everyday person, and service those that are interested in our apparel, or want to customize outside of the fitness arena.
Panther Ink Graphx's target market is the everyday Christian activewear consumer. As of 2014, 70% of Americans identify as Christians, while activewear sales increased in America 1% in the same year making the activewear market $206.3-billion-dollar industry. Panther Ink Graphx focuses on a spiritually inspired design aesthetic paired with sporty apparel. By combining Biblical referenced phrases, scriptures and definitions that reflect spirituality with the athletic appeal of activewear, we create timeless style. We want to create a brand that encourages the consumer starting at the core of the spirit. Panther Ink also offers sizes that range from newborn and youth to adult 5XL. We want to include the "hard to find" sizes that leave some consumers excluded when compared to our competitors. We also offer free shipping on every order for online shoppers. Shopping US 2015 report shows 69% of Americans shop online at least monthly. 48% of shoppers are willing to increase their cast to receive free shipping. Households with more children are more likely to make online purchases weekly (66% verses no children at 23%). That study reflects how our decision to include such a vast variety of sizes that include children, as well as offering free shipping keeps us ahead in the industry. Panther Ink Graphx chose activewear because it is comfortable, durable, and we want to promote spiritual and physical fitness. Cotton Incorporated’s 2014 report shows that 9 out of every 10 consumers prefer to wear activewear for more than just exercise. Comfort is the top reason that 42% of the fitness market, and 73% of overall activewear consumers prefer it. Another benefiting factor is that price ranks 3rd most important in overall apparel purchases, but it ranks 6th for activewear. This leaves room for a faster return on investment, as well as a larger profit margin.
Panther Ink Graphx's key advantages are our ability to create custom apparel designs in-house, our wide variety of shirt sizes, our free shipping on every order and our customer service proves to be solid through our percentage of repeat customers and referrals. We also offer very competitive prices, which range from 5 to 10 dollars cheaper, depending on product. When customers find out about Panther Ink Graphx, they fall in love with brand because we do not treat our customers like a number. We offer discounts to every consumer who subscribes to our website as well as to every consumer that makes a purchase. We include a blog on our site to keep our customers engaged with everything Panther Ink Graphx. We also offer a "buy more save more" policy for our custom orders, and we take out time to do detailed consultation with our custom order consumers at no charge to ensure we create the design they are looking for.
Currently, Panther Ink Graphx functions solely on personal financing and sales revenue. All money generated as potential profit is re-invested into the company. The company plans to acquire grant funding or a potential investor to increase the amount of capital needed for equipment, marketing, and expansion on our existing apparel selection. We are projecting a need for 50,000 dollars over the course of the next three years in order to broaden our brand. We estimate that 10,000 dollars would be used towards hardware and software. Generating personalized apparel through, a distributor would use 20,000 dollars. This would allow Panther Ink Graphx the capability of branding each piece of apparel with our tags, as well as introduce a wider variety of apparel. We would like to invest 2,000 dollars into our yearly marketing, and website/domain maintenance. With all funding applied as intended, we plan to see a turnover in revenue by the first quarter, year 2020.