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Novella Rotational USA

Novella Rotational USA is passionate about injury prevention #keepthemhealthy

pledged of$75,000 goal
15Days Left
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Campaign Ends on September 30, 2021

Project Description


What if I told you there was a device that could have prevented Kevin Durant's Achilles tear in game 5 of the 2019 NBA finals and won the Warriors a three-peat....

Now, what if I told you that this same device will be manufactured by a company owned and operated by the first African American female to manufacturer a rehabilitational device in the Charleston, South Carolina area.....
Now do I have your attention?

Hello My name is Kelly Wood and I am the CEO/Founder of Novella Rotational USA.

As a sports enthusiast, female inventor, and passionate entrepreneur, I want to help  injured athletes, the elderly, and athletic warriors in recovery improve their quality of life using my product the K1 Kinector an Isokinetic Rotational Rehabilitation device.  

This isn’t my first rodeo at entrepreneurship, I am all too familiar with the CEO/Founder position having bootstrapped my first company that ran for 15 year successful years.

I want to bring those same skills, passions, and determination by sharing the K1 Kinector with the world.

Imagine a world where athletes and the elderly have a way to prevent and/or recover from some of the most common, unnecessary, and debilitating joint, tendon, and muscle injuries?

If you suffer from mobility issues, or a sports-related injury, or know someone who does, then you understand how tragic injuries can be. A machine that can help with both prevention and recovery is destined for great things.

It’s time to make that world a reality. With your support, the K1 Kinector can finally do what it was created to do, and I can fulfill my purpose of helping heal the injured.

Will you be a part of that journey? 




What started as a way to improve the quality of life for my 87 year old father has evolved into a true mission. My determination and commitment to advancing the science behind rotational therapy comes from personal experience of seeing my elderly father obtain more mobility. I knew it was time to bring a new form of rehabilitation to the market that will improve the quality of life for so many. 

My father was my first customer, and through him, we discovered that the science behind rotational therapy was more than conjecture; it was real. The magic began to happen as my father started showing significant improvements in both stamina and mobility. I never forgot the look on his face when he started noticing improvements. At that moment, I knew rotational therapy would be in demand to help as many people as possible.  Recently, my father and biggest supporter passed away.  My grief has been turned into determination with a promise to ensure this business comes to fruition and reaches its full potential. 

Women in the manufacturing business understand that this male-dominated industry is changing. As a serial entrepreneur on my journey to becoming a female leader in manufacturing, I realized the road wouldn't be easy but as a serial entrepreneur I knew I could handle whatever came my way. Before Novella Rotational USA, I was the co-founder of a similar company using rotational therapy science to improve lives. As a true believer in rotational therapy, I watched the company veer far away from the original goal of helping people; and I knew there was a better way. As a mompreneur of four beautiful children, my children and relatives motivated me to push onward. 

What is my motivation? Seeing athletes/patients walk pain-free, and living a better quality of life leaves quite the impression. 
That’s what it is all about at Novella Rotational USA.


Hello Kelly,
I hope this letter will help you and make clear my support of rotational training, and why it is imperative to consider in ACL rehab/injury prevention.

Rotational forces are important and underpin much of the discussion around the ACL, it’s role in one, knee stability, two, common mechanism of ACL injury, and three, the rehab process once injured. I will speak to a brief outline of rotation and what to consider in each of these 3 categories around the ACL.

Knee Stability:

The Knee is the joint between the femur and the tib/fib complex. In between, being held together by a few main ligaments, one being the topic of popular debate and discussion, the ACL.

The ACL provides stability in preventing anterior translation & external rotation of the tib/fib complex in relation to the femur. Popular tests, such as the Lachmans and Pivot-shift, exemplify this, as these are the movements tested, which are unstable/loose when the ACL is ruptured. The stability provided form the ACL is at it’s highest when we see external rotation of the femur respective to internal rotation of the tib/fib complex. Think, foot/toes pointing straight/inward and knee cap points slightly outward. When the opposite occurs, toes out and internal rotations of the femur, think duck feet and knee collapsing inwards (knee valgus) the ACL is slackened and we see a high rate of rupture and injury, as the stability of the knee joint is compromised and the passive ACL is exposed to higher forces, often leading to injury or rupture.

This leads us nicely to the second point of why rotation is important with ACL training, common mechanism of injury. Interestingly, this knee valgus movement discussed above leads to a lot of non-contact ACL ruptures, meaning lack of bodily control (rotation at the hip), overloads the ACL and it tears. A widespread clinical knowledge base and research shows that hip rotational control and reducing knee valgus forces, reduces injury risk for ACLs, and many other common pathologies, such as Patelofemoral joint problems, Meniscus tears, tendinopathies, etc. Training rotational control, allows people to protect the knee joint and ACL, through motor control and activation at the hip, as these muscles drive the control of the knee joint. The other common rotational aspect to train is around the hamstrings. The hamstrings are made up of a group of 3 muscles, two attaching to the outside of the fibula below the knee, and the other attached to the inside of the tibia below the knee. Because of these unique attachment points, with a bent knee, the hamstring groups rotate the tib/fib complex. Therefore contributing to the protection of the ACL, as hamstring activation can improve the rotational forces, which protect the ACL as mentioned above. Also, the hamstrings acts as an active preventer of anterior translation of the tib/fib complex relative to the femur (one of the movements the Lachman’s tests for). Training the hamstrings, improves active control of the knee joint, which protects the passive ACL. Training hamstrings in rotation and in the sagittal plane is important both as a preventative measure and a rehab measure around the ACL and knee joint.

Training rotation is important in the rehab process, as this movement is often overlooked, as most consider the Quads and Hamstrings in the sagittal plane to be the most important. I would argue they all are equally important to consider. If a rotational force is the main culprit for ACL injuries and rupture, learning to control the rotational forces is important to get back to 100% and prevent future ACL injury. An astounding number of athletes and average joes tear their ACL, have it reconstructed, only to re-tear it again within a year or two. Considering rotation in the rehab process without a doubt is important to get success outcomes and prevent further injury. Finding ways to over-load these movements and force rotational control is important and a staple in the late stages of ACL rehab and return to sport.

ACL injuries are very common and rates of reconstructions are growing rapidly. Understanding how rotational forces are involved can help to reduce this dramatic impact on athletes’ lives and the healthcare system. Finding ways to train rotational control can help improve knee stability, prevent ACL injury, and if injured, rehab correctly to prevent re-injury. As a PT who has helped many athletes through this challenging process, better ways to train rotation can only positively impact these outcomes and the lives of many athletes in the future.
Dalton Urrutia
Performance Physical Therapist

Owner of Grapplersperformance



We are developing a hardware patent pending body sensor system. This system will work in conjunction with our rotational device by assessing muscle strength, identifying muscle compensations in the lower kinetic chain of the hip, knee, ankle, and core and offer quantitative measurements to the user.  

We realize this type of early detection, also known as pre-rehabilitation, could potentially change the world of sports by offering the ability to identify the risk of injury and potentially reduce many of the unsuspecting career-ending injuries we are seeing today in the sports world.

We are certain the timing could not be any more perfect to introduce our device into the market. 



What's the next step after funding?

That's where the magic happens!

Every dollar donated is very much appreciated. Below is a brief description of how I intend to fulfill my vision, with your help. 

          Commercial Lease

  •  5,000 sq ft manufacturing facility  


  •   Four full-time staff members 
  •   One part-time staff members
  • FDA Registration
  • Insurance
  • Legal Team
  • Accountant
  • Validation team compensation



Unable to donate? I am open to receiving help in many different forms, such as mentorship and friendships. We all know "it takes a village."

 Sharing is caring....please copy the link and share it within your social media platforms in an effort help get the word out. 

Thank you. 
Peace and Blessings




The Campaign FAQs

Frequently Asked Questions:

1. What will the funds be used for?
With your funds we will start our manufacturing process and begin our validation process.

2. What other forms of funding have we applied for?
Novella Rotational USA is currently in consideration for an NSF/SBIR grant to assist with our patent pending sensor system technology.  if the universe aligns correctly we hope to receive our awarded grant by September 30th 2021 just as this campaign has ended. 




Monetary Contribution

Just Because I Care

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Monetary Contribution

Just Because I Care

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