Nouveau: Launching New Product
Sun Protective Clothing Designed to Make You Feel Like You, Only More Protected
Project Description
Updates
The Campaign FAQs
Frequently Asked Questions:
What sizes do the Gemma dress come in?
What material is Gemma made out of?
- Our nylon recycled fabric is sustainably sourced from Italy, much of this coming from commercial fishing nets pulled from the ocean as part of coral reef restoration efforts - 78% recycled nylon 22% spandex
- Four-way stretch to hug every curve
- UPF 50+, fade-resistant, chlorine-safe, sunscreen & oil resistant
- We recommend hand-washing only
What if the Gemma dress doesn't fit quite right?
Because all the dresses will be made based on the pre-orders, we’re unable to offer refunds, but will honor an exchange for a different size or color, if we have it in stock.
What sizes do the Nouveau t-shirt come in?
Here's the size chart from Bella + Canvas. Just remember adult sizes are unisex, so size accordingly!!
Why did you start Nouveau?
For the last ten years, I've lived with lupus, an autoimmune disease that causes inflammation throughout your body and can make you hyper-sensitive to the sun. As a nurse, I know the importance of wearing sun protection, especially with the lupus medications I'm on, but I struggled with finding sun protective clothing that I'd actually want to wear.
Oftentimes when living with a chronic disease, you don't feel like yourself due to the medications you're on or your symptoms flaring up. With Nouveau, I wanted to empower sun sensitive women to feel like their best selves because when you feel like your most authentic self you radiate power and confidence!
What's the difference between SPF & UPF?
SPF & UPF are like cousins. Similar, but different:
- SPF, sun protection factor, is the rating system for sunscreen products. The SPF number tells you how long the sun's UVB radiation would take to redden your skin when using the product exactly as directed versus the amount of time without ANY sunscreen.
- UPF stands for ultraviolet protection factor. It's the rating system used for apparel to measure its broad spectrum protection against BOTH UVA and UVB rays. UPF 50 clothing allows 1/50th of UV radiation to pass through it, giving you protection against 98% of UVA & UVB rays. The highest level of protection is UPF 50+, which means it protects against more than 98% of ultraviolet rays.
Thank you for supporting our campaign!
You can use this reward to invest ANY amount. No amount is too small, every dollar counts!
Support Nouveau because...
- you're are a sun sensitive lady too
- you're all about empowering sun sensitive women to feel the most confident on the sunniest of days
- you passionate about supporting women-owned businesses
- you support Asian-American owned businesses
- you support moms who hustle
- you support nurses who side-hustle
- you support lupus warriors
- you support dreamers and doers
Here's your chance to name the next item in our collection!
Clothes can have a personality of their own. We named Gemma, Gemma because she's fun, flirty, and radiates confidence. We hope you embody her essence, everywhere you wear her!
Now it's your turn! Pick you own name, the name of your favorite teacher or your childhood pet. We can't wait to hear the backstory!!
We all love a fun + flirty faux-wrap dress… and Gemma is our signature girl. She’s cool, she’s comfy, and she’s UV protective. Gemma’s all about the sunshine and good times!
We made her in a luxe, Italian recycled nylon that blocks out 98% of UVA + UVB rays. Sun protection CAN be just as easy as throwing on your new favorite dress and heading out the door.
Gemma is your go-to for day to night or workday to weekend. If you could only pack one dress for your next getaway, Gemma’s your girl! Where will you wear yours to?!
Sizes: XS | S | M | L | XL | 2XL
Check out FAQ's for fabric, fit & sizing details. Once the campaign is over, we'll reach out for size and color selection.
Want the recipe for a perfect summer night?!
Join Hometown Mixologist x Nouveau for an online, interactive mixology experience! Digital recipe cards will be sent because you will want to make these cocktails and mocktails over and over again.
If dresses aren't your thing, but you still want stylish sun protection. Well, you're in luck! Our UPF 50+ (ultraviolet protection factor) sun protective wraps are made out of the same luxe, Italian recycled fabric, but wearable pretty much anywhere you go.
The beach... you got it!
Out to brunch... sure, why not!
With you on your next Caribbean vacation... yes, please!
SIze: approximately 36" x 72"
Colors: Black & Royal Blue
Once the campaign is over, we'll reach out for color selection.
This t-shirt is NOT sun protective.
Although this tee won't protect you against the harsh realities of the sun, it will show how much love you have for Nouveau!!
Pro-tip: layer it with a denim or leather jacket as thicker fabrics block more UV rays.
Bella + Canvas Jersey T-shirt
Color: White
Fit: Semi-fitted; skims body, chest, & arms
Fabric: poly/cotton blend
Sizes: YS | YM | YL | XS | S | M | L | XL | 2XL | 3XL
Check out FAQ's for t-shirt sizing details. Once the campaign is over, we'll reach out for size selection.
Want a feel good summer soundtrack that will make you want to break out into dance and belt out some high notes?! Well, my friends this is it!
Rewards
Thank you for supporting our campaign!
You can use this reward to invest ANY amount. No amount is too small, every dollar counts!
Support Nouveau because...
- you're are a sun sensitive lady too
- you're all about empowering sun sensitive women to feel the most confident on the sunniest of days
- you passionate about supporting women-owned businesses
- you support Asian-American owned businesses
- you support moms who hustle
- you support nurses who side-hustle
- you support lupus warriors
- you support dreamers and doers
Here's your chance to name the next item in our collection!
Clothes can have a personality of their own. We named Gemma, Gemma because she's fun, flirty, and radiates confidence. We hope you embody her essence, everywhere you wear her!
Now it's your turn! Pick you own name, the name of your favorite teacher or your childhood pet. We can't wait to hear the backstory!!
We all love a fun + flirty faux-wrap dress… and Gemma is our signature girl. She’s cool, she’s comfy, and she’s UV protective. Gemma’s all about the sunshine and good times!
We made her in a luxe, Italian recycled nylon that blocks out 98% of UVA + UVB rays. Sun protection CAN be just as easy as throwing on your new favorite dress and heading out the door.
Gemma is your go-to for day to night or workday to weekend. If you could only pack one dress for your next getaway, Gemma’s your girl! Where will you wear yours to?!
Sizes: XS | S | M | L | XL | 2XL
Check out FAQ's for fabric, fit & sizing details. Once the campaign is over, we'll reach out for size and color selection.
Want the recipe for a perfect summer night?!
Join Hometown Mixologist x Nouveau for an online, interactive mixology experience! Digital recipe cards will be sent because you will want to make these cocktails and mocktails over and over again.
If dresses aren't your thing, but you still want stylish sun protection. Well, you're in luck! Our UPF 50+ (ultraviolet protection factor) sun protective wraps are made out of the same luxe, Italian recycled fabric, but wearable pretty much anywhere you go.
The beach... you got it!
Out to brunch... sure, why not!
With you on your next Caribbean vacation... yes, please!
SIze: approximately 36" x 72"
Colors: Black & Royal Blue
Once the campaign is over, we'll reach out for color selection.
This t-shirt is NOT sun protective.
Although this tee won't protect you against the harsh realities of the sun, it will show how much love you have for Nouveau!!
Pro-tip: layer it with a denim or leather jacket as thicker fabrics block more UV rays.
Bella + Canvas Jersey T-shirt
Color: White
Fit: Semi-fitted; skims body, chest, & arms
Fabric: poly/cotton blend
Sizes: YS | YM | YL | XS | S | M | L | XL | 2XL | 3XL
Check out FAQ's for t-shirt sizing details. Once the campaign is over, we'll reach out for size selection.
Want a feel good summer soundtrack that will make you want to break out into dance and belt out some high notes?! Well, my friends this is it!