The nude-shade bra should’ve always been the most important fashion staple in a woman’s closet because it’s the rare item that should go with every look. But why has it taken so long to acknowledge the nude bra’s utter amazingness?

Simple: the “universal nude” (beige) marketed as the industry standard for decades does a shockingly poor job of working for all women’s skin tones.

While there are tons of reasons why this practice is wrong that we could spend lifetimes exploring, we’d rather learn from other’s mistakes and create a new paradigm acknowledging all women’s skin colors and body types.

This Idea is deep seeded in my past 15 years as a Costume Designer in Hollywood. Early on in my career I was hired to assist a big-name costume designer. I was tasked with purchasing the nude bras for the days fittings. When I returned from my shopping stint I was mortified to learn that talent for the fittings consisted of the most gorgeous dance troupe from Africa. The beige bras I had in hand would not work for them. I was promptly fired for the only option sold in stores. 

I was in shock. Not at the loss of my job, but more that the ENTIRE fashion industry does not represent women. Beige is not a skin tone- yet it is the only marketed ‘skin tone’. I knew I could do better. 

Naked Rebellion was in development phase all through 2019. We have invested every personal dollar my husband and I could into this brand and we are thrilled to announce that come the end of January 2020 we have 3 bra styles and 3 underwear styles in 9 shades of nude. #jointherebellion

Finally, there’s a nude shade bra for every woman on earth.

We have our MVP, and our first round of production completed. But we have no funds for marketing. We of course are using our social media platforms and attending every market and pop-up shopping event that we can. We just want to be able to get the word out quickly and efficiently to let women know there is a brand that ACTUALLY SEES THEM. We want women to know they are perfect just the way the are— no matter what the fashion insdustry tries to tell them. 

We will also use the funds to create the next collection. We want to expand our sizing to as many sizes as we can. Our mission is inclusion and body positivity, and we need to offer larger sizes as soon as possible. 

We also want to be able to manufacture larger quantities, to get our prices down. We want to be able to wholesale with 60% margins and help get our reach into as many stores as we can.