MYBABY Boutique is about providing a unlimited amount of luxury kids clothing full of new styles and urban culture inspiration .
MYBABY Boutique, inspired by urban culture fashion, Saint Louis first urban children store, that offers a variety of brands in which no other local store provides.
MYBABY Boutique, the first year will focus on the identity of the brand by investing layout of the e-store, on the development of the prototypes and on the realization of a strong, creative photographic campaign to be included into the website and be published through social networks.
MYBABY Boutique, will develop a new collections every season. MYBABY Boutique will also offer a timeless collection that is renewed during the year through the presentation of new seasonal looks and capsules collections.
Unique Value Proposition
Taking into account new trends, the needs of the youth fashion market and the demand of affordable luxury wear, MYBABY Boutique offers urban & luxury fashion collection through a strong and attractive advertising campaign aimed to a young parents and trendy kids, but without forgetting the needs of the more classic and timeless personalities.
With the introduction of the All American collection, MYBABY Boutique offers a full life style concept designed for a customer looking for exclusivity and originality. This approach makes MYBABY Boutique a unique brand of its kind.
By supporting me you will help me with:
• covering the cost of the creation of MYBABY Boutique retail location down payment.
• to cover the cost of the sample production.
• to cover the cost of the photo shoot If I pass the amount that I 'm asking for, I will use this money for the expenses of the an accessories line. Also covering the cost of retail furniture and fixing
Risks and challenges
Strengths & Weaknesses
• MYBABY Boutique has already introduced its own web page followed by professionals in the fashion and design industries.
• MYBABY Boutique has already developed a Social Media page with a big fan base. • MYBABY Boutique , in addition to offering a selection of a urban and luxury wardrobe, is also offering an exclusive accessory and footwear collection.
• MYBABY Boutique is curated by Tianna Phiffer who, thanks to her long experience in the fashion industry, having worked beside Fashion Designer Laura Kathleen star of Project Runway Season 9. As a student she gain the knowledge of designing and the diversity of fashion. Tianna has attended a mass amount of Tradeshows and events where she connected with fashion suppliers, and creative director and, already has a list of collaborators and professionals willing to produce and collaborate with MYBABY Boutique collections. In addition, MYBABY Boutique does not need to contract other designers and professionals. In this way, especially in the first years, MYBABY Boutique has the opportunity to invest exclusively on the production of the collection.
• MYBABY Boutique does not currently have an initial capital to invest in her project.
• MYBABY Boutique is in competition with new emerging designers supported by a Group or a investor that allows them to reach certain targets in a shorter time.
• MYBABY Boutique, right now, does not have a commercial and press agent who are committed to contacting buyers and increasing brand visibility. For those reasons MYBABY Boutique will have to exploit all the possibilities of social media and internet to reach the interest of possible customers and professional personalities in fashion and design willing to collaborate with the company.