mbody Custom-fit Bras

mbody is an early-stage start-up that will create made-to-measure bras fit to the unique dimensions of each customer.

Mollie
Health + Science
$16,525
pledged of $15,000 goal
123
Backers
0
Days Left

Project Description

 

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Just ask any woman. We asked hundreds: What, specifically, is frustrating about shopping for a new bra? The most common answer was "Everything." When we dug a little deeper, we learned that these pain points range from momentarily annoying, to a lasting feeling of frustration, desperation, and self-doubt.

The shopping struggle really comes down to finding fit. Almost every woman we've spoken to believes that she has a uniquely difficult time finding fit...but the difficulty is not unique at all. Women across the size spectrum share the same struggle.

The struggle to find fit is not a shopping problem; it's a sizing problem.

 

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The traditional sizing convention is based on standard proportions:
1) Cup to band 2) Cup width to cup volume. Women’s bodies and busts, however, do not exist in standard proportions. Any woman whose body falls outside these standard proportions has to make compromises on fit.

The only woman whose dimensions are perfectly fit by standard bra sizing proportions
is the fit model for whom it was made.

 

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Rather than search for best-fit among standard sizes, mbody will turn every woman into her own fit model by creating bras to fit the unique size and shape of each customer.

 

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We're taking a forward-thinking approach to this problem; the technology we are using is cutting-edge and getting more sophisticated every day. Making custom-fit a reality means making an investment in product development.

Phase 1 (underway): Material Selection and Sourcing - product development process has begun with our textile engineering partners, Michelle Letendre (formerly of Patagonia and Nike) and Stephanie Rodgers (formerly of Microsoft).

Phase 2 : Pattern Development and Bra Construction - will directly follow, culminating in a full prototype. The funding goal we set here will cover costs associated with access to the equipment and materials we need to get to our first prototype. Funds raised over and above the goal will help us proceed with our full product development process and move us closer to custom-fit bras.

 

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We're 2 MBAs and 2 Textile Engineers on a mission.

 

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For us: We need your help to get to prototype. With prototype in hand, we can move forward to the next stage of building the business.

For you (or a woman in your life): Your contribution will help us make a better bra. The days of bra fit frustration are soon to be behind you (or her)!

For women: You will be helping to eliminate a point of comparison that too often makes women feel like their bodies are weird or wrong. Every contribution comes with the mbody team's eternal gratitude and the satisfaction of knowing that you are empowering women to wear their dimensions proudly.

 

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Many of our rewards can't be captured in a photo...for our full list of available rewards, please see descriptions in upper-right margin.

 

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Updates

The Project FAQs

FAQs

  1. Body scanning...how does that work? Great question! If you're picturing a TSA scanner at the airport, there are a few important differences to consider. 1st) We'll use Microsoft Kinect sensors to capture selective dimensional data, not an image. 2) The scanning booth will not be clear, nor will it be in the middle of a busy airport. Our scanning stations will be set up just like a nice fitting room with a device that shows exactly what information is being captured.
  2. Where will I get scanned? For your first purchase, you'll come in to see us either at our (future) fit studio in Nashville or at one of our pop-ups around the country. From that point forward, you can easily re-purchase by logging into your online account where your scan data and fit preferences will be saved.
  3. Do you have a website? Yes! Learn more at www.mbodybra.com
  4. Can I email you with other questions? Of course! I would love to hear from you at mollie.decktor@m-body.co (no m)

DISCLAIMER: As with all start-up ventures, there is a risk that things will not go according to plan. It is our sincere intention to deliver the rewards associated with our launch and sustained operations, yet we cannot guarantee that these items or experiences will be realized. If you've made a contribution, know that you have helped move us toward our vision for mbody, and we look forward to delivering rewards and sharing our successes with you.

07/06/2017
Monetary Contribution With No Reward
$50
06/10/2017
Air kisses and eternal gratitude
$50
06/06/2017
Prototype Participant
$500
04/21/2017
mbody Tank with tag line and logo
$50
04/21/2017
mbody Tank with tag line and logo
$50
04/21/2017
Your name on a tile in the
$250
04/21/2017
Monetary Contribution With No Reward
$50
04/21/2017
mbody Tank with tag line and logo
$50
04/20/2017
Mbody Brand Ambassador card, good for your first mbody custom-fit bra!
$150
04/20/2017
Monetary Contribution With No Reward
$200
Monetary Contribution With No Reward
57 Supporters
Contribute
$10
Air kisses and eternal gratitude

(empty description)

11 Supporters
Select this reward
$25
mbody sticker

Clear sticker with tag line and logo

10 Supporters
Select this reward
$50
mbody Tank with tag line and logo

Relaxed-fit women's racerback tank. Perfect for working out... or not working out. Light minty blue/green with our tagline and logo.

16 Supporters
Select this reward
$100
mbody Tank and Tote

Tank (described above) and eco-conscious tote bag with tag line and logo.

6 Supporters
Select this reward
$250
Your name on a tile in the

Your name on a beautiful tile at HQ, a permanent reminder of your contribution as part of the community that made mbody possible!

7 Supporters
Select this reward
$500
Prototype Participant

Be a part of our product development...leave with a prototype, knowing that you have one of the very first bras made by mbody!

24 Left
1 Supporter
Select this reward
$1,500
Invitation to VIP Launch Party & Product Package

Be our guest at our Launch Party in Nashville! Product package includes the tank, tote, and sticker described above.

30 Left
0 Supporters
Select this reward
$5,000
Fly to Nashville for a fitting!

We will fly you to Nashville for a fitting (including body scan, consultation, and custom-fit bra) at our HQ Fit Studio. (From contiguous US only, some restrictions apply)

20 Left
0 Supporters
Select this reward
$10,000
mbody fit party

An mbody team will fly to you for a fit party with you and 10 of your friends. One bra per person included!

10 Left
0 Supporters
Select this reward
$25,000
Hallelujah!

It's our turn to say hallelujah. For this awe-inspiring contribution, you'll get any/all other rewards listed.

0 Supporters
Select this reward
$150
Mbody Brand Ambassador card, good for your first mbody custom-fit bra!

As a card-carrying mbody ambassador, you're one of our strongest supporters. As a thank you, your first mbody custom-fit bra is on us! Come and see us when we launch (in Nashville or at one of our pop-ups around the country)...we can't wait to meet you!

85 Left
15 Supporters
Select this reward

About the entrepreneur

Rewards

Monetary Contribution With No Reward
57 Supporters
Contribute
$10
Air kisses and eternal gratitude

(empty description)

11 Supporters
Select this reward
$25
mbody sticker

Clear sticker with tag line and logo

10 Supporters
Select this reward
$50
mbody Tank with tag line and logo

Relaxed-fit women's racerback tank. Perfect for working out... or not working out. Light minty blue/green with our tagline and logo.

16 Supporters
Select this reward
$100
mbody Tank and Tote

Tank (described above) and eco-conscious tote bag with tag line and logo.

6 Supporters
Select this reward
$250
Your name on a tile in the

Your name on a beautiful tile at HQ, a permanent reminder of your contribution as part of the community that made mbody possible!

7 Supporters
Select this reward
$500
Prototype Participant

Be a part of our product development...leave with a prototype, knowing that you have one of the very first bras made by mbody!

24 Left
1 Supporter
Select this reward
$1,500
Invitation to VIP Launch Party & Product Package

Be our guest at our Launch Party in Nashville! Product package includes the tank, tote, and sticker described above.

30 Left
0 Supporters
Select this reward
$5,000
Fly to Nashville for a fitting!

We will fly you to Nashville for a fitting (including body scan, consultation, and custom-fit bra) at our HQ Fit Studio. (From contiguous US only, some restrictions apply)

20 Left
0 Supporters
Select this reward
$10,000
mbody fit party

An mbody team will fly to you for a fit party with you and 10 of your friends. One bra per person included!

10 Left
0 Supporters
Select this reward
$25,000
Hallelujah!

It's our turn to say hallelujah. For this awe-inspiring contribution, you'll get any/all other rewards listed.

0 Supporters
Select this reward
$150
Mbody Brand Ambassador card, good for your first mbody custom-fit bra!

As a card-carrying mbody ambassador, you're one of our strongest supporters. As a thank you, your first mbody custom-fit bra is on us! Come and see us when we launch (in Nashville or at one of our pop-ups around the country)...we can't wait to meet you!

85 Left
15 Supporters
Select this reward