MASAMI Pro-Ocean Refillable Bottle
MASAMI, clean premium haircare, is launching a large size refillable ceramic bottle to prevent more plastic from making its way to the ocean
Project Description
MASAMI is a clean, premium haircare brand that just launched in February 2020. Our brand is good for you without the bad ingredients (no sulfates, phthalates or parabens) and is high performing and super hydrating, thanks to our unique Japanese ocean botanical, Mekabu.
We have a purpose -- to help rebalance the ocean ecosystem, starting with northeastern Japan (which is still dealing with the impact of the tsunami in 2011). To that end, we created The MASAMI INSTITUTE to fund ocean conservation research in Japan. We now want to take our sustainability efforts further and create a large size, ceramic, refillable bottle to replace our plastic packaging. This campaign will fund our refillable bottle initiative.
A bit more about us -- Lynn Power is the CEO and Co-founder of MASAMI. She spent 30 years in advertising, most recently as CEO of J. Walter Thompson NY before leaving to become an entrepreneur. She has worked on many iconic beauty brands including L'Oreal, Gillette Venus, Clinique, Vichy, Nexxus and more. James Hammett is Chief Innovation Officer and Co-Founder with a passion for beauty -- spending 20+ years working on Clairol and L'Oreal. He spent the past 10 years perfecting the MASAMI formulations. To launch MASAMI in today's DTC consumer-led world, they have put together a team of digital and PR professionals to fuel the business, including a digital acquisition expert, UX designer, content creator and media relations specialist.
We hope you join us on our journey to make the beauty industry more sustainable. This refillable bottle is the first of many initiatives to come.
Updates
The Campaign FAQs
Frequently Asked Questions:
What is Mekabu?
Mekabu is an ocean botanical that grows in the depths of the ocean off the northeast coast of Japan. It is a nutrient-rich superfood full of minerals, algae and vitamins that, in addition to being edible, provides incredible hydration to reawaken your hair. Ancient Japanese cultures have been using it for centuries and now we are bringing this unique and special ingredient to you.
Clean beauty - What does it mean to be a clean beauty brand?
We believe in taking the best of nature and eliminating anything bad. Our formulas are naturally derived, and we source our Mekabu in powder form, directly from Japan, where it is harvested seasonally. We adhere to EU clean beauty standards in all of our formulations.
We believe that when we use a natural resource, we need to replenish it. That’s why we set up The MASAMI Institute, to help rebalance the ocean ecosystem in northeastern Japan and beyond.
4 Day Trip to Northeastern Japan to see where and how the Mekabu is harvested and dried when creating the signature MASAMI line.
Join Co-Founders Lynn and James on a private tour of the area to learn all about where MASAMI was born.
(Trip includes 3 nights/4 days hotel, meals, private tour and ground transportation. Airfare not included.)
Plus:
- Pre-order of both our Shampoo and Conditioner 34 oz refillable bottles, filled with our high performing, luxurious MASAMI formulations.
- A Year's Worth of MASAMI Shampoo and Conditioner: 4 refill cartons of each
- A Year's Worth of MASAMI Styling Products: 5 Styling Creams, 5 Shine Serums and 2 Travel Kits
Value approx. $25,000 (but really, PRICELESS!)
Refillable bottles projected to be available Oct 2020.
Contribute any amount for early access to special product discounts, partner promotions and new product launches.
We're grateful for your support!
Pre-order of either our Shampoo or Conditioner 34 oz refillable bottle, filled with our high performing, luxurious MASAMI formula.
Retail value approx. $125
Refillable bottles projected to be available Oct 2020.
Pre-order of both our Shampoo and Conditioner 34 oz refillable bottles, filled with our high performing, luxurious MASAMI formulations.
Retail value $250
Refillable bottles projected to be available Oct 2020.
A Year's Worth of MASAMI Shampoo and Conditioner: 4 refill cartons of each product
Plus:
- Pre-order of both our Shampoo and Conditioner 34 oz refillable bottles, filled with our high performing, luxurious MASAMI formulations.
Retail value approx. $714
Refillable bottles projected to be available Oct 2020.
A Year's Worth of MASAMI Styling Products: 5 Styling Creams, 5 Shine Serums and 2 Travel Kits
-and-
A complimentary Hair Consultation with MASAMI Co-Founder James Hammett to discuss your biggest hair needs and how MASAMI can help you achieve your every hair goal.
Plus:
- Pre-order of both our Shampoo and Conditioner 34 oz refillable bottles, filled with our high performing, luxurious MASAMI formulations.
- A Year's Worth of MASAMI Shampoo and Conditioner: 4 refill cartons of each product
Retail value products approx. $1152
Refillable bottles projected to be available Oct 2020.
Become our Beta Tester -- be the first to try our three new products in our innovation pipeline & get the first samples of each!
-and-
One Year of Complimentary Blowouts using MASAMI's signature line at DREAMDRY, the premier destination for the ultimate blowout.
(One per month for 12 months at DreamDry or an equivalent value at your preferred local salon.)
Plus:
- Pre-order of both our Shampoo and Conditioner 34 oz refillable bottles, filled with our high performing, luxurious MASAMI formulations.
- A Year's Worth of MASAMI Shampoo and Conditioner: 4 refill cartons of each product
- A Year's Worth of MASAMI Styling Products: 5 Styling Creams, 5 Shine Serums and 2 Travel Kits
Retail value products + blowouts approx. $2352
Beta Tester experience: PRICELESS!
Refillable bottles projected to be available Oct 2020.
3 Day Trip to New York City for an exclusive conversation and consultation with MASAMI’s Co-Founders.
Join Lynn Power and James Hammett for an in-salon experience unlike any other at Spoke & Weal, a NY salon known for its dry cutting technique. Hear from James on what your hair needs to look its best while sipping tea and getting the best haircut of your life!
(Trip includes 2 nights/3 days hotel, meals and ground transportation. Airfare not included.)
Plus:
- Pre-order of both our Shampoo and Conditioner 34 oz refillable bottles, filled with our high performing, luxurious MASAMI formulations.
- A Year's Worth of MASAMI Shampoo and Conditioner: 4 refill cartons of each product
- A Year's Worth of MASAMI Styling Products: 5 Styling Creams, 5 Shine Serums and 2 Travel Kits
Value approx. $12,000
Refillable bottles projected to be available Oct 2020.
Rewards
4 Day Trip to Northeastern Japan to see where and how the Mekabu is harvested and dried when creating the signature MASAMI line.
Join Co-Founders Lynn and James on a private tour of the area to learn all about where MASAMI was born.
(Trip includes 3 nights/4 days hotel, meals, private tour and ground transportation. Airfare not included.)
Plus:
- Pre-order of both our Shampoo and Conditioner 34 oz refillable bottles, filled with our high performing, luxurious MASAMI formulations.
- A Year's Worth of MASAMI Shampoo and Conditioner: 4 refill cartons of each
- A Year's Worth of MASAMI Styling Products: 5 Styling Creams, 5 Shine Serums and 2 Travel Kits
Value approx. $25,000 (but really, PRICELESS!)
Refillable bottles projected to be available Oct 2020.
Contribute any amount for early access to special product discounts, partner promotions and new product launches.
We're grateful for your support!
Pre-order of either our Shampoo or Conditioner 34 oz refillable bottle, filled with our high performing, luxurious MASAMI formula.
Retail value approx. $125
Refillable bottles projected to be available Oct 2020.
Pre-order of both our Shampoo and Conditioner 34 oz refillable bottles, filled with our high performing, luxurious MASAMI formulations.
Retail value $250
Refillable bottles projected to be available Oct 2020.
A Year's Worth of MASAMI Shampoo and Conditioner: 4 refill cartons of each product
Plus:
- Pre-order of both our Shampoo and Conditioner 34 oz refillable bottles, filled with our high performing, luxurious MASAMI formulations.
Retail value approx. $714
Refillable bottles projected to be available Oct 2020.
A Year's Worth of MASAMI Styling Products: 5 Styling Creams, 5 Shine Serums and 2 Travel Kits
-and-
A complimentary Hair Consultation with MASAMI Co-Founder James Hammett to discuss your biggest hair needs and how MASAMI can help you achieve your every hair goal.
Plus:
- Pre-order of both our Shampoo and Conditioner 34 oz refillable bottles, filled with our high performing, luxurious MASAMI formulations.
- A Year's Worth of MASAMI Shampoo and Conditioner: 4 refill cartons of each product
Retail value products approx. $1152
Refillable bottles projected to be available Oct 2020.
Become our Beta Tester -- be the first to try our three new products in our innovation pipeline & get the first samples of each!
-and-
One Year of Complimentary Blowouts using MASAMI's signature line at DREAMDRY, the premier destination for the ultimate blowout.
(One per month for 12 months at DreamDry or an equivalent value at your preferred local salon.)
Plus:
- Pre-order of both our Shampoo and Conditioner 34 oz refillable bottles, filled with our high performing, luxurious MASAMI formulations.
- A Year's Worth of MASAMI Shampoo and Conditioner: 4 refill cartons of each product
- A Year's Worth of MASAMI Styling Products: 5 Styling Creams, 5 Shine Serums and 2 Travel Kits
Retail value products + blowouts approx. $2352
Beta Tester experience: PRICELESS!
Refillable bottles projected to be available Oct 2020.
3 Day Trip to New York City for an exclusive conversation and consultation with MASAMI’s Co-Founders.
Join Lynn Power and James Hammett for an in-salon experience unlike any other at Spoke & Weal, a NY salon known for its dry cutting technique. Hear from James on what your hair needs to look its best while sipping tea and getting the best haircut of your life!
(Trip includes 2 nights/3 days hotel, meals and ground transportation. Airfare not included.)
Plus:
- Pre-order of both our Shampoo and Conditioner 34 oz refillable bottles, filled with our high performing, luxurious MASAMI formulations.
- A Year's Worth of MASAMI Shampoo and Conditioner: 4 refill cartons of each product
- A Year's Worth of MASAMI Styling Products: 5 Styling Creams, 5 Shine Serums and 2 Travel Kits
Value approx. $12,000
Refillable bottles projected to be available Oct 2020.