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It Takes a Village to Raise a Woman-Owned Business

Apothespa specializes in women-founded brands in the beauty, wellness, & lifestyle categories. We help you live the good life, better!

$861
pledged of$10,000 goal
5
78Days Left
Fund it
Campaign Ends on June 30, 2021

Project Description

 Hi!

My name is Molly and I am a beauty industry drop out. Since 1998, I have worked for global brands in the beauty & wellness fields and never felt like I belonged. You see, the beauty industry is successful because it preys on our fears. It tells us we will never be pretty enough, skinny enough,  or young enough. It succeeds because we believe them- to the tune of $50 billion dollars annually in the US alone. That is whole lot of money given to companies that tell us we are broken. As a fat woman in the conventional beauty industry, I knew there had to be a better way.

I founded my first apothecary, Apothespa, in 2017 as a means to break away from this vicious cycle and to help people understand that we don't have to believe we are less than. I wanted Apothespa to be a company that's foundation was built upon the core principles of inclusion, representation, and radical self-love. I opened my business in a town that wasn't ready for that sort of thing and frankly I wasn't ready for backlash we faced against radical self-love and hyper-inclusion. So in 2019 we closed our doors and moved across the country to just outside of Boston. Fast forward to October of 2020 and upon deciding I would never work for another major beauty brand ever again, I hit the reset button and began Apothespa 2.0 in my living room. With zero capital and no full-time job, I created a website and began sourcing products that meant something to the values I hold dear. Because if 2020 taught me anything it was that having a mission-driven business that walks its talk it was the world needs right now.  

In the past 6 months I have outgrown my apartment and recognized that it was time to open a new storefront. It is also time to shed my old name and begin this new chapter under a whole new brand. Brooklyn + Rye is a labor of love 3 years in the making. A collaboration between age old friends and a determination to live our values through our business practices and products.

What we are looking to accomplish with our campaign funds:

Storefront: Our lease at The Landing at Hudson Mills begins June 1st. The space needs some help aesthetically. So we will need to make it retail ready. We will also need to outfit it with displays, supplies, decor, and equipment. We also will need signage on display windows and outside on Broad Street.

Retail Products: We have an excellent stock of inventory currently but need to up our pars to meet the demand once we are fulfilling rewards and opening our doors. Including samples and testers. We have researched the lines we have now and feel they best represent our foundations of sustainability, inclusion, efficacy, & enjoyment.

Website: We will need a new outfitted website to match our new brand. Luckily most of the work is already done, but changes take time and money and this will allow us to continue with our direct to consumer sales online. We are also going to be investing heavily into creating new content as our vision for Brooklyn & Rye is about a 360 degree lifestyle brand. So expect to see much more in-house generated content, videos, and writing.

Marketing & Advertising: Our entire collateral catalogue will need to be fitted with the new branding. Business cards to packaging and everything in between. We are also looking to begin partnering with a PR agency to help build awareness and engagement at the store level. 

We have a big project on our hands but I remain firmly rooted in this: The world doesn't tell every woman they're special and worthy of self-care. Society doesn't celebrate every one of us and with Brooklyn + Rye, we aim to change that narrative. No matter your age, size, gender/non-gender, sexuality, or ability, we will help you find that Spark of Beautiful.

To those who are partnering with us on this campaign, we are so grateful. You mean the world to us and for everyone who this resonates with, join us. We are so happy to have you.

xO Molly & Team

 

Updates

The Campaign FAQs

Frequently Asked Questions:

  • Our desired location will be in Metrowest Boston
  • Gift cards can be used on discounted merchandise
  • Discount codes cannot be transferred or used on already discounted merchandise.
  • Our favorite color is GREEN!
  • You can pick up your items or have them shipped to you.
Savanna
04/09/2021
Amethyst Package
$150
Amy
04/06/2021
Malachite Package
$500
Erika
04/02/2021
ApothePal!
$50
03/31/2021
ApothePal!
$50
Julie P
03/29/2021
Aventurine Package
$111
Monetary Contribution

Just Because I Care

0 Supporters
Select this reward
25.00 USD
The Glow Up

Receive one Good & Well Supply Co 1/2 Pint Candle of your choice!

30 Left
0 Supporters
Select this reward
50.00 USD
ApothePal!

You'll receive a $25.00 digital merchandise gift card and 1 Good and Well Supply Co 1/2 Pint Candle of Your Choice.

28 Left
2 Supporters
Select this reward
100.00 USD
Aventurine Package

Aventurine Meaning: Prosperity, Well-Being, & Good Luck

This Package Includes:

  • $50 Digital Gift Card that can be used on all eligible merchandise
  • 1 Meraki Hand Salve & Body Lotion Gift Set
  • 1 Blume Blend
  • 10% Discount Code for 1 Year
11 Left
1 Supporter
Select this reward
150.00 USD
Amethyst Package

Amethyst Meaning: Intuition, Balance, & Higher Wisdom

This Package Includes: 

  • $50 Digital Merchandise Gift Card
  • An EcoJot Jumbo Journal
  • An Apothekary Mind Over Matter Blend
  • SpaRitual Hand & Foot Trio of Salve, Balm, & Nail Polish
  • 10% Discount Code for a Year
19 Left
1 Supporter
Select this reward
200.00 USD
Citrine Package

Citrine Meaning: Brightness, Positive Energy, Abundance

This Package Includes:

  • $75 Digital Gift Card
  • Virtual or In-Person Skincare Consultation with our Founder
  • Boheme Fragrances Wanderlust Candle
  • The Lamare Daily Affirmation Cards
  • bkr reusable glass water bottle
  • reusable shopping tote
  • 3 Pack of Sad Shop Greeting Cards
  • 15% Discount Code for 1 Year
12 Left
0 Supporters
Select this reward
500.00 USD
Malachite Package

Malachite Meaning: Wealth, Beauty, & Individuality

This Package Includes: 

  • $200 Digital Gift Card
  • Good & Well Supply Co National Park Mini Candle Sampler
  • Virtual or In-Person Skincare Consultation with our Founder
  • Complete 5 Step Skincare System Chosen Just for You
  • Farmacy Sampler Featuring Apothekary, Blume, Hot Eric Honey & Aesthete Teas.
  • 20% Discount Code for 1 Year
4 Left
1 Supporter
Select this reward

Rewards

Monetary Contribution

Just Because I Care

0 Supporters
Select this reward
25.00 USD
The Glow Up

Receive one Good & Well Supply Co 1/2 Pint Candle of your choice!

30 Left
0 Supporters
Select this reward
50.00 USD
ApothePal!

You'll receive a $25.00 digital merchandise gift card and 1 Good and Well Supply Co 1/2 Pint Candle of Your Choice.

28 Left
2 Supporters
Select this reward
100.00 USD
Aventurine Package

Aventurine Meaning: Prosperity, Well-Being, & Good Luck

This Package Includes:

  • $50 Digital Gift Card that can be used on all eligible merchandise
  • 1 Meraki Hand Salve & Body Lotion Gift Set
  • 1 Blume Blend
  • 10% Discount Code for 1 Year
11 Left
1 Supporter
Select this reward
150.00 USD
Amethyst Package

Amethyst Meaning: Intuition, Balance, & Higher Wisdom

This Package Includes: 

  • $50 Digital Merchandise Gift Card
  • An EcoJot Jumbo Journal
  • An Apothekary Mind Over Matter Blend
  • SpaRitual Hand & Foot Trio of Salve, Balm, & Nail Polish
  • 10% Discount Code for a Year
19 Left
1 Supporter
Select this reward
200.00 USD
Citrine Package

Citrine Meaning: Brightness, Positive Energy, Abundance

This Package Includes:

  • $75 Digital Gift Card
  • Virtual or In-Person Skincare Consultation with our Founder
  • Boheme Fragrances Wanderlust Candle
  • The Lamare Daily Affirmation Cards
  • bkr reusable glass water bottle
  • reusable shopping tote
  • 3 Pack of Sad Shop Greeting Cards
  • 15% Discount Code for 1 Year
12 Left
0 Supporters
Select this reward
500.00 USD
Malachite Package

Malachite Meaning: Wealth, Beauty, & Individuality

This Package Includes: 

  • $200 Digital Gift Card
  • Good & Well Supply Co National Park Mini Candle Sampler
  • Virtual or In-Person Skincare Consultation with our Founder
  • Complete 5 Step Skincare System Chosen Just for You
  • Farmacy Sampler Featuring Apothekary, Blume, Hot Eric Honey & Aesthete Teas.
  • 20% Discount Code for 1 Year
4 Left
1 Supporter
Select this reward