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Invest in Fairness

Gender Fair tells you which companies support women. Help us use spending power to promote equality

$3,350
pledged of$50,000 goal
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Campaign Ends on January 31, 2021

Project Description

Women are going backward!!  The World Economic Forum predicts 257 years will pass before women reach equality--longer than before.  

Gender Fair®  can SPEED that up by shifting consumer spending to companies that actually support women --and  compel others companies to step up.

Gender Fair developed the first consumer rating system for gender equality, with measurements inspired by The UN’s Women’s Empowerment Principles. 

In the tradition of data journalism, similar to Consumer Reports or US News College Rankings, we publish the results, yet only 10% of public companies meet this basic standard.

The Human Rights Campaign’s similar index, improved LGTQ policies in 1700 companies.  WE CAN DO THE SAME for gender equality--just by changing some buying choices.

Now we’re about to take this to the people and need your help.  We can SCALE equality by inspiring people to buy from companies that support women & diversity. We’ve built two new consumer tools to help people buy Gender Fair--we need to get them into as many people’s hands as possible or get masses of people buying Gender Fair TO CREATE THE CHANGE.

screenshots of new Gender Fair app
Scan or look up products to see their Gender Fair scores

Gender Fair has a talented team that is passionately committed to our mission.  Together we have made big progress over the past years:

  • We forced a tech company to publish its parental leave FOR THE FIRST TIME--and caused others to add philanthropy for women/girls. 
  • Melinda Gates wrote about us in Harvard Business Review-and her own sites.
  • New shopping site, The WMarketplace uses Gender Fair to assess non-woman-owned companies for its platform.
  • Other organizations use our data, such as Sitejabber and new fintech tool ecountabl.
  • Gender Fair is now coming to Europe, with a team based in Paris bringing it to life.
  • Along with University California Berkeley, we are evaluating four UCal campuses using a Gender Fair lens.
  • A major US bank is consulting with us about putting the Gender Fair lens on its suppliers.
  • Communications Giant Edelman will be helping us through our fall launch.
  • We have built partnerships with many organizations which will expand our reach and impact.
  • We have a machine-learning enabled tool that has created a database of all 5000 US public companies, not all processed.

We’ve built a respected brand in just a few years by publishing our transparent ratings of companies.

Gender Fair certifies companies--like the Good Housekeeping Seal so people can tell easily which companies support women.  Our clients:  Procter & Gamble, Johnson & Johnson, Eli Lilly, Microsoft, Edelman, Save the Children and Mastercard etc.

Testimonials
What Gender Fair companies say about us

SHOULDER TO SHOULDER 

We need to recruit an Army of Women to jump-start this consumer revolution for equality.   Please join us in this powerful act of community and solidarity.  
HOW WE WILL USE THE MONEY 

Contributions will fund ongoing research and marketing as we focus putting our new tools into the hands of millions of women.

CEO Johanna Zeilstra & Founder Amy Cross at TED Global
CEO Johanna Zeilstra & Founder Amy Cross at our exhibit at TED Global

Updates

The Campaign FAQs

Frequently Asked Questions:

How does buying Gender Fair products create equality? 

Just as Fair Trade made a big impact for producers, and cruelty free labels prevented much animal suffering, the Gender Fair Seal can help change the world for women.

Sherry Deutschmann
01/03/2021
Feminist Financial Group
$1,000
Julie Ellis
12/09/2020
Purchasing Guide for Businesses
$100
Joel Solomon
12/03/2020
Assessment of privately held-business
$500
12/02/2020
Custom Gender Fair shopping list
$50
Lise
12/01/2020
Feminist Financial Group
$1,000
Myriam Spiral
11/24/2020
Custom Gender Fair shopping list
$50
Maura Kenehan
11/04/2020
Monetary Contribution
$200
The Sullivan Family
11/02/2020
Monetary Contribution
$100
Vanessa Schenck
10/29/2020
Monetary Contribution
$100
10/29/2020
Portfolio or Mutual Fund Assessment
$200
Monetary Contribution

Choose your donation amount--the sky is the limit. Just  know that you will have helped fund this massive consumer revolution.  

If you want others to know, you can choose to  be listed on our website as a “co-funder”

 

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3 Supporters
Select this reward
50.00 USD
Custom Gender Fair shopping list

A SUPER easy no friction way to support companies that support women.  Tell us what brands or types of products you buy and we’ll create a custom shopping list  so that you can buy from companies that meet the Gender Fair standard.  Fill out a simple form for groceries, personal care, apparel--as well as insurance, banking, mobile services, airlines, hotels etc. 

 

97 Left
3 Supporters
Select this reward
75.00 USD
Purchasing Guide for Businesses

If you own or run a business, or  you can also make sure your business supports companies that support women. 

We’ll provide you a shopping list of Gender Fair B2B vendors--whether for mobile services, business services, accounting, hotels, or paperclips, if applicable.

 

199 Left
1 Supporter
Select this reward
200.00 USD
Mini Portfolio or Mutual Fund Assessment

Are the investments in your 401K putting capital in companies that promote equality and diversity or not?  The answer is likely no. 90% of public companies don’t meet the Gender Fair standard.  Give us your portfolio details and we will provide the Gender Fair score of each.  This is not financial advice.

 

(If some of your holdings are  not in the current finalized database of 700+, you can request rating of iup to 4 companies not already in database)

Image: Kristen Visbal via creative commons

99 Left
1 Supporter
Select this reward
500.00 USD
Assessment of privately held-business

How does your own workplace compare to the standard?  We will assess private companies or organizations using the metrics we use to evaluate public companies and provide a Gender Fair score.  Intake is painless and not time intensive.

The normal $1,000 fee is halved for IFW supporters.

99 Left
1 Supporter
Select this reward
1,000.00 USD
Feminist Financial Group

Want to put ALL your money in the service of Equality? Spending, investing and donating? Join a small private community of like-minded people who meet online to talk about how to best use their money--be it discretionary spending, investments or donations to further gender equality.  Gender Fair will provide or do research to help members meet these goals.

Monthly calls will be available for those who want to participate.  Slack or google group will also be offered.  Gender Fair stock portfolio review included 

 

You’ll be recognized as a co-funder on our website. 

 

38 Left
2 Supporters
Select this reward
1,000.00 USD
Are Your Investments Anti-Women?

Get this Equity Portfolio Gender Fair Assessment 

Gender Lens funds only represent a small percentage of  investments. 

And only 10% of companies meet The Gender Fair standard.

That means it's  likely you own stock in many companies that don't share your values of equality.  Don't you want to know more?

Tell us the company names in your stock portfolio or 401K and we will create a report with the Gender Fair score of them all, including full detail on each of our metrics. 

This does not constitute financial advice.

 

30 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Choose your donation amount--the sky is the limit. Just  know that you will have helped fund this massive consumer revolution.  

If you want others to know, you can choose to  be listed on our website as a “co-funder”

 

97 Left
3 Supporters
Select this reward
50.00 USD
Custom Gender Fair shopping list

A SUPER easy no friction way to support companies that support women.  Tell us what brands or types of products you buy and we’ll create a custom shopping list  so that you can buy from companies that meet the Gender Fair standard.  Fill out a simple form for groceries, personal care, apparel--as well as insurance, banking, mobile services, airlines, hotels etc. 

 

97 Left
3 Supporters
Select this reward
75.00 USD
Purchasing Guide for Businesses

If you own or run a business, or  you can also make sure your business supports companies that support women. 

We’ll provide you a shopping list of Gender Fair B2B vendors--whether for mobile services, business services, accounting, hotels, or paperclips, if applicable.

 

199 Left
1 Supporter
Select this reward
200.00 USD
Mini Portfolio or Mutual Fund Assessment

Are the investments in your 401K putting capital in companies that promote equality and diversity or not?  The answer is likely no. 90% of public companies don’t meet the Gender Fair standard.  Give us your portfolio details and we will provide the Gender Fair score of each.  This is not financial advice.

 

(If some of your holdings are  not in the current finalized database of 700+, you can request rating of iup to 4 companies not already in database)

Image: Kristen Visbal via creative commons

99 Left
1 Supporter
Select this reward
500.00 USD
Assessment of privately held-business

How does your own workplace compare to the standard?  We will assess private companies or organizations using the metrics we use to evaluate public companies and provide a Gender Fair score.  Intake is painless and not time intensive.

The normal $1,000 fee is halved for IFW supporters.

99 Left
1 Supporter
Select this reward
1,000.00 USD
Feminist Financial Group

Want to put ALL your money in the service of Equality? Spending, investing and donating? Join a small private community of like-minded people who meet online to talk about how to best use their money--be it discretionary spending, investments or donations to further gender equality.  Gender Fair will provide or do research to help members meet these goals.

Monthly calls will be available for those who want to participate.  Slack or google group will also be offered.  Gender Fair stock portfolio review included 

 

You’ll be recognized as a co-funder on our website. 

 

38 Left
2 Supporters
Select this reward
1,000.00 USD
Are Your Investments Anti-Women?

Get this Equity Portfolio Gender Fair Assessment 

Gender Lens funds only represent a small percentage of  investments. 

And only 10% of companies meet The Gender Fair standard.

That means it's  likely you own stock in many companies that don't share your values of equality.  Don't you want to know more?

Tell us the company names in your stock portfolio or 401K and we will create a report with the Gender Fair score of them all, including full detail on each of our metrics. 

This does not constitute financial advice.

 

30 Left
0 Supporters
Select this reward