ABOUT: Hueman Sol™ is a beauty and wellness platform for women of color that celebrates their natural beauty by changing the narrative about Colorism and accepting their natural skin tone through intentional self-love and self-care.
THE PROBLEM: Almost every person of African or Black descent has likely experienced Colorism in some way shape or form. Colorism is one of the oldest mechanisms used to create a divisive community amongst Black people. Even more so, it has extended itself to other races and cultures-- Indian and Latinx communities to name a few. Colorism has plagued our communities to negatively impact how we view certain standards of beauty and class in society. We often categorize ourselves as light-skinned or dark-skinned or even more perplexing, brown-skinned. We categorize ourselves on a color wheel that isn’t even really a color wheel. The truth is, we’re all brown, but our skin has been blessed with so many different hues of brown.
OUR SOLUTION: Hueman Sol™ has developed twenty-two (22) different Sol Glows, each with their own affirmation so that women of color can gravitate towards a skin tone or hue that aligns with their natural beauty. Your skin very well may be lighter than your other melanin friends or it may be darker than those around, but it should not be the defining element on the scale of how beautiful you are. Instead, your unique hue should be the jewel that highlights your beauty, both inside and out. Let’s change the narrative and create our own color wheel together.
OUR MISSION: Hueman Sol™ strives to BUILD COMMUNITY, EMPOWER women of color and CREATE IMPACT AND INFLUENCE to change the way women of color are perceived in media.
HOW THE FUNDS WILL BE USED: We are raising $35K to expand Hueman Sol™ as a full-service e-commerce business by creating standardized and custom formulated products to meet the needs of each consumer as well as develop turnkey business solutions to support all business operations.
ABOUT THE FOUNDER: A native of the Chicago suburbs, Moriah has spent most of her professional career in sports and entertainment in New York City working for major sports giants, ESPN and the NBA. Seeking a desire to disrupt the narrative about Colorism and having worked with major brands like Gatorade, Beats by Dre, EXPRESS, Clorox, and Kia, Moriah decided to leverage her expertise to create her own brand -- hence the birth of Hueman Sol™. Having had a background in media, marketing, and partnerships, Moriah brings a wealth of knowledge and passion to build a turnkey brand as a subject matter expert in brand management, marketing, campaigning, and product integration. She prides herself on being a DEI and Social Impact Advocate, a Marketing and Partnerships Consultant, a Brand Strategist, and a Creative Storyteller.
We are so grateful for the community that has supported this brand. Thank you in advance for helping get Hueman Sol™ to the next level.
