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A Hub for Holistic Healers of Color

Help us launch an herbal brand that empowers the next generation of herbalists by providing herbs, business education and community!

$2,251
pledged of$10,000 goal
48
18Days Left
Fund it
Campaign Ends on February 14, 2021

Project Description

As a Black person who's experienced medical racism, herbalism helped me take back my health. When I started attending events for other healers of color, it was clear that my story was not unique. 

Historically, people of color have used medicinal plants to manage our health both for cultural reasons and due to  lack of access to conventional medicine.

tinctures herbal medicine

 

Recently, COVID has made conventional medicine even less accessible and home remedies all the more important. 

Plus, more people are reconnecting to their indigenous ancestral practices than ever, using plant medicine for their spiritual as well as physical healing. And yet popular herbalism brands still haven't adapted to meet this growing market. 

African Spirituality

 

So, what if there was an herbal brand that empowered the next generation of herbalists, by providing herbs, business education and community? 

And that's how Ilera Market was born.

Ilera Market is a membership-based platform providing medicinal plants at wholesale rates.

It's not just another herb shop; it's a lifestyle brand designed specifically with Gen Z, Millennials and people of color in mind.  

black herbalism plants

 

Ilera means good health in the Yoruba language, and my mission is help young, diverse healers thrive.

For an annual subscription fee Ilera Market provides high quality herbs at 30-50% off retail prices. We will be using Shopify to host the store so it can be easily integrated with shipping platforms like Shipsi for fast, easy shipping.

herbal tea

 

But Ilera is more than an herb wholesaler. It's a platform where culturally specific healers can connect. At all subscription levels, people can connect via a Facebook group, and access our 3 Office Hours a month via Zoom.

The total US herbalism market is 9.6 Billion USD annually and with Gen Z & Millenials being 65% of all consumers, our Servicable Addressable Market is at least 6.24 Billion USD. And with at least 44% of this population being people of color, our serviceable obtainable market could be worth up to $2.68 billion annually.

Because our competitors grow much of their stock, once they're out, they're out. And some take FOREVER to ship. Not to throw shade but their branding and content really don't appeal to diverse audiences or young people for that matter. 
We're not frumpy or crunchy, we're elevated and cosmopolitan.

Black woman plants


Right now, I'm working with a coach to create an online event to commemorate the spring equinox. At the end of this summit, we will be offering a special package that includes replays of the talks and a one year subscription to Ilera Market. 

Plus we will be repurposing the summit content through various social media channels.

Currently I'm raising money for inventory, marketing operations and labor costs.

If you don't have any money to give, I could still use your help!  Any introductions to Black and brown herb farmers, or folks with experience in supply chain management and wholesaling would be greatly appreciated!

Updates

The Campaign FAQs

 

 

 

01/20/2021
Monetary Contribution
$1
Rhea Wolf
01/10/2021
Shout Out
$25
Heather
01/07/2021
Tincture Set + Astrology Course
$75
AMY TRUAX
01/03/2021
1 Tincture + Astrology Course
$50
Khalil Edwards
01/01/2021
Shout Out
$25
Aidan
12/31/2020
Tincture Set + Astrology Course
$75
Laura M.
12/31/2020
Shout Out
$25
Kelsey
12/31/2020
Monetary Contribution
$50
12/30/2020
Tincture Gift Set
$150
Zoe
12/30/2020
Shout Out
$25
Monetary Contribution

Just Because I Care

4 Supporters
Select this reward
10.00 USD
Spirit Squad

Thanks for supporting Ilera Market. If you select this option I'll pray for your health & prosperity

7 Supporters
Select this reward
25.00 USD
Shout Out

We will shout you out on our Socials reaching over 5k people, plus add you to the prayer list.

13 Supporters
Select this reward
75.00 USD
Tincture Set + Astrology Course

Get my famous "Nahderall" Tincture for energy and focus, as well as my "Unbothered" tincture to help manage anxiety and stress, plus the Astrology Course

90 Left
10 Supporters
Select this reward
150.00 USD
Tincture Gift Set

Get the "Unbothered" and "Nahderall" tinctures + Borage flower essence, which helps with courage and emotional resilience, plus a cool iridescent fanny pack!

48 Left
2 Supporters
Select this reward
500.00 USD
A Good Ancestor in the Making

Listed as sponsor on the website and on emails. Plus, you can book a time with me to listen to my pitch deck.

20 Left
0 Supporters
Select this reward
1,000.00 USD
Rebirth With Herbs Conference Sponsor

This package includes:

  • Company name and link on conference website
  • Company logo on screens during opening and closing graphics
  • Promotion through social media channels
  • Presentation during designated vendor event
25 Left
0 Supporters
Select this reward
2,000.00 USD
Sponsorship + Website

This not only includes everything from the previous level, but I will build you a website valued at $5000.

15 Left
0 Supporters
Select this reward

About the Entrepreneur

Portland, OR
Created 1 Campaign
Business Services

Rewards

Monetary Contribution

Just Because I Care

4 Supporters
Select this reward
10.00 USD
Spirit Squad

Thanks for supporting Ilera Market. If you select this option I'll pray for your health & prosperity

7 Supporters
Select this reward
25.00 USD
Shout Out

We will shout you out on our Socials reaching over 5k people, plus add you to the prayer list.

13 Supporters
Select this reward
75.00 USD
Tincture Set + Astrology Course

Get my famous "Nahderall" Tincture for energy and focus, as well as my "Unbothered" tincture to help manage anxiety and stress, plus the Astrology Course

90 Left
10 Supporters
Select this reward
150.00 USD
Tincture Gift Set

Get the "Unbothered" and "Nahderall" tinctures + Borage flower essence, which helps with courage and emotional resilience, plus a cool iridescent fanny pack!

48 Left
2 Supporters
Select this reward
500.00 USD
A Good Ancestor in the Making

Listed as sponsor on the website and on emails. Plus, you can book a time with me to listen to my pitch deck.

20 Left
0 Supporters
Select this reward
1,000.00 USD
Rebirth With Herbs Conference Sponsor

This package includes:

  • Company name and link on conference website
  • Company logo on screens during opening and closing graphics
  • Promotion through social media channels
  • Presentation during designated vendor event
25 Left
0 Supporters
Select this reward
2,000.00 USD
Sponsorship + Website

This not only includes everything from the previous level, but I will build you a website valued at $5000.

15 Left
0 Supporters
Select this reward