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hey bestea: Self-Care Reimagined

Encouraging our besteas to be bold & create balanced, simple self-care routines using tea.

$3,742
pledged of$5,000 goal
39
8Days Left
Fund it
Campaign Ends on December 11, 2020

Project Description

 

Mission of Hey Bestea


hey bestea is a Black-owned, Female-owned tea brand based out of Victorville, CA.

The mission of hey bestea is to encourage and inspire women to cultivate a spirit of care when it comes to their body—physical, mental, and social wellness.

Hey Bestea Problems & Solutions

 

PROBLEM #1
44% of people believe self-care is only possible for people with enough time. 

We like to think that “time” is based on our ability to set boundaries, prioritize, and say no, which ultimately may reflect our self-worth. Through our ROI: Glow text program, we remind our besteas that they are worthy of care, and help them build new habits that will transform their lives.

Image of Messages from ROI: Glow Text program
Text Messages from ROI: Glow Text program

PROBLEM #2
35% percent of people believe self-care is only possible for those with enough money.

Regardless of what culture may say, we don’t need a lot of money to practice self-care. Self-care can be simple and affordable with the right routine or ritual, so we say start with tea. We provide natural, high quality loose leaf teas and biodegradable tea bags. Our teas pack a lot of flavor and are infused with healing herbs like elderberry, chamomile, hibiscus, and peppermint. We also provide tea-infused wellness products such as room sprays and skin-care.

Herbs: Peppermint, Hibiscus, Chamomile
Image of hey bestea 2020 Packaging White Barrier Bags
hey bestea Packaging (2020)

PROBLEM #3
Most people understand the self-care basics they need to be healthy, but need fellowship and friends to keep them on track.

We encourage, inform, and unite with a fresh, warm perspective on wellness through a friendship lense. We foster spaces, provide online tools and resources, and offer advice from first-hand experiences that inspire and teach women how to care for their body.

Hey Bestea Use of Campaign Funds


Our basic operations include mixing, packing, and shipping products to our besteas and managing our online site. We are raising $5,000 to purchase bulk organic ingredients for our tea blends and upgrade our brand suite (product packaging, photography, & website) by hiring a full-service design studio. In addition to upgrading our branding, we also need marketing support to help develop a sustainable, long-term strategy to grow hey bestea.
 

Pie Chart for Funding 20% products, 35% Marketing, 45% branding

 

Hey Bestea Creator & Founder

 

Picture of hey bestea Creator Dejà Gibson
hey bestea Creator/Founder Dejà Monet Gibson


Hey, I’m Dejà, the woman behind hey bestea. I am a Virginia girl with a California soul.

I began my journey with tea when a lack of personal hydration led to health issues. It became a full-fledged dream when the healing power of tea was fully revealed to me through my own self-care journey. While on the journey I realized that relationships are a key component in wellness, both relationships with ourselves and relationships with others. I founded hey bestea on this principle.

My love for the arts and beauty has informed my career, now as the creator of hey bestea. I have a passion for taking something simple, like tea, and putting a hey bestea twist on it to make it unique, delicious, and healing for all. My mind is always thinking of new, creative ways that we can influence the way people interact with tea. Being able to do this is definitely the coolest job in the world!

This company, and its mission, has been such a labor of love for me. I am proud to offer 100% natural teas and tea-infused products cultivated in the spirit of empowerment and community. I sample and select every single blend myself and each product is personally connected to a friend in my life.

We are works of art and we are worthy of care! Let's glow together.

Updates

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Shanika Chisman
12/04/2020
Remote Besteas Box
$100
12/03/2020
Social Shoutout
$15
Zsanae
12/03/2020
Monetary Contribution
$12
Virginia Almendarez
12/03/2020
Beautiful Thoughts Postcard & Sticker
$35
Margaret Baker
12/01/2020
Beautiful Thoughts Postcard & Sticker
$35
Monique zorn
11/30/2020
Remote Besteas Box
$100
Pastor Al & Ronda Zorn
11/28/2020
Remote Besteas Box
$100
@kishaesq
11/28/2020
Monetary Contribution
$20
Trip’IN LLC
11/28/2020
Social Shoutout
$15
Ebony
11/28/2020
Hug in a Mug
$5
Monetary Contribution

Support hey bestea because you believe in our mission. Every dollar helps us bring our dream to life.

11 Supporters
Select this reward
5.00 USD
Hug in a Mug

Much like a warm cup of tea, so is a (virtual) hug from a friend.

2 Supporters
Select this reward
15.00 USD
Social Shoutout

Whether it’s for your personal or business account, pick your preferred time of shoutout. Receive exposure. Feel the love! It’s that easy!

Please leave your Instagram name in the message section!

3 Supporters
Select this reward
50.00 USD
Let’s Be Besteas

30-minute tea with Dejà. Invest in yourself. You are welcome to discuss anything and everything you’d like to cover during your allotted time.

You will receive a personal email from our Creator to schedule your tea chat.

20 Left
5 Supporters
Select this reward
100.00 USD
Remote Besteas Box

Pick an in-stock tea. Steep with our infuser in your complimentary self-care mug. Let's take better care of ourselves, together.

Be sure to visit our website to view our in-stock teas. Leave your tea of choice in the message section.

3 Left
5 Supporters
Select this reward
150.00 USD
Chill Vibes Sweatsuit

This cozy crew and matching joggers don’t just feel great, they look great, too. The pair will be an instant favorite. With a black embroidered hey bestea logo.

Sweatsuit available in three sizes: small, medium, and large.

Please leave your size in the message section.

6 Supporters
None available
1,000.00 USD
Founders Society - Besteas for Life

hey bestea is only able to thrive because you’re one of our besteas. hey bestea’s upper-level giving society is a community of passionate supporters dedicated to ensuring hey bestea continues to grow and thrive as an up-and-coming leader in reimagined self-care. As a way of saying thanks, Besteas for Life receive exclusive benefits, including permanent acknowledgement on our website!

4 Left
1 Supporter
Select this reward

Rewards

Monetary Contribution

Support hey bestea because you believe in our mission. Every dollar helps us bring our dream to life.

11 Supporters
Select this reward
5.00 USD
Hug in a Mug

Much like a warm cup of tea, so is a (virtual) hug from a friend.

2 Supporters
Select this reward
15.00 USD
Social Shoutout

Whether it’s for your personal or business account, pick your preferred time of shoutout. Receive exposure. Feel the love! It’s that easy!

Please leave your Instagram name in the message section!

3 Supporters
Select this reward
50.00 USD
Let’s Be Besteas

30-minute tea with Dejà. Invest in yourself. You are welcome to discuss anything and everything you’d like to cover during your allotted time.

You will receive a personal email from our Creator to schedule your tea chat.

20 Left
5 Supporters
Select this reward
100.00 USD
Remote Besteas Box

Pick an in-stock tea. Steep with our infuser in your complimentary self-care mug. Let's take better care of ourselves, together.

Be sure to visit our website to view our in-stock teas. Leave your tea of choice in the message section.

3 Left
5 Supporters
Select this reward
150.00 USD
Chill Vibes Sweatsuit

This cozy crew and matching joggers don’t just feel great, they look great, too. The pair will be an instant favorite. With a black embroidered hey bestea logo.

Sweatsuit available in three sizes: small, medium, and large.

Please leave your size in the message section.

6 Supporters
None available
1,000.00 USD
Founders Society - Besteas for Life

hey bestea is only able to thrive because you’re one of our besteas. hey bestea’s upper-level giving society is a community of passionate supporters dedicated to ensuring hey bestea continues to grow and thrive as an up-and-coming leader in reimagined self-care. As a way of saying thanks, Besteas for Life receive exclusive benefits, including permanent acknowledgement on our website!

4 Left
1 Supporter
Select this reward