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Help Rebuild SHAKTIBARRE from COVID-19

Save the barre and yoga organization offering effective, compassionate, and affordable classes to all types of people.

$15,638
pledged of$59,000 goal
173
44Days Left
Fund it
Campaign Ends on July 15, 2020

Project Description

Help Rebuild SHAKTIBARRE from COVID-19!


Save the barre and yoga organization offering effective, compassionate, and affordable classes to all types of people.

Take a deep breath in and imagine a space where fitness and compassion coexist. That organization exists, and it is SHAKTIBARRE. To rebuild, we need $59,000 before July 15th. As you exhale, consider this: Since 2016, SHAKTIBARRE’S mission has always been to rise above exclusive fitness industry standards by way of barre and yoga classes for all types of people. We merge quality boutique exercise with humanitarianism by:

 

Why does SHAKTIBARRE risk closing because of COVID-19?

With the $69,000 we fundraised four years ago, we opened two studios, we've hosted thousands of students and their classes, employ an average of 30 individuals at a time, maintain a 4.89 star rating across 40,000 reviews, were awarded "The Top 9 Women Nationwide Making an Impact in Fitness" by Self Magazine and received 51 additional acknowledgement like features in The New York Times, VOGUE, Wanderlust Journal, etc, and were about to grow globally with an integrative and easy-to-use app when...

  ...COVID-19 happened and we’re at risk of losing it all. To be clear, we may never open our doors again or be able to keep up with the fitness industry’s necessary technology pivot unless funding is secured. In the last 2 months, we’ve lost over $28,000, endured a 70% reduction in classes offered resulting in 1/3 of our teaching opportunities no longer available, and 40% percent loss in student attendance. As we'll continue to suffer losses over several more months at least - you may know gyms are in Phase 4 of New York City's reopening plan and the city itself hasn't even met the requirements to begin Phase 1 - we’ll need to fundraise to have a chance of safely and sustainably rebuilding.

 

Who will benefit from SHAKTIBARRE rebuilding?

  Take a moment to experience your own generosity in this moment. Think on our mission, accolades, and the tragic facts of this global pandemic to remember why SHAKTIBARRE matters to so many in the long run. Students and teachers rely on SHAKTIBARRE to be anything from a unique and immunity-boosting workout modality to a sanctuary for their bodies, minds, and communities. Here are some of the faces of SHAKTIBARRE:

 

Further, here is a sample from the collection of reviews we've received since Livestreaming began

 

How will the $59,000 be utilized?

The $59,000 we need to rebuild accounts for the last 2 months of losses plus 3 more months based on New York City's phased reopening plans. $48,000 of it is for rent, teacher and management payroll (excluding both co-founders who are not taking a salary at this time), existing business loans that have always been in good standing, and the cost of running Zoom in it's current format. With $11,000 additional dollars, we'll also have enough capital to begin filming for our app. Luckily, we already mapped out our collaboration and content with Vimeo because pre-pandemic we'd planned to launch app with them! Initially, we thought raising enough money to simply make a brick-and-mortar comeback was enough. However, when gyms reopen their capacity will be limited indefinitely and there could be multiple quarantine periods over time. Plus, many of our members have lost jobs or moved and so the app's $17.99/month subscription fee makes SHAKTIBARRE accessible to anyone around the world, regardless of location or job status. We know the safest, smartest, and most reliable way to supplement studio income is to accelerate our digital impact.

 

Is there any other way to rebuild? (Short answer = no)

And no, Livestreaming on Zoom will not work forever. Due to it's platform failures and serious security issues, our client retention has already decreased. In fact, here are just a few other things we've tried in the name of rebuilding SHAKTIBARRE that have had zero lasting success so far:

 

• A smaller team and class schedule

• Requesting full or partial rent relief

• Owners not taking a salary

• Business savings

• Disaster Relief Aid

• Payroll Protection Program

• Red Backpack Relief

• Facebook Small Business Grants

• Bumble Small Business Grants

• Etc...

 

What does the SHAKTIBARRE future hold?

Should we reach our $59,000 goal, 2 positive situations that can happen. Both of them far exceed SHAKTIBARRE ending completely:

  • We raise enough launch an app, re-open one or both studios, and cover possible closing costs for the other studio ($55,001-59,000)

  • We raise enough to launch an app and cover closing costs for both studios ($48,000-55,000)

 
What are more reasons to donate?

In our 4 year history, we have never had to ask for additional funding. Until COVID-19, SHAKTIBARRE was both self-sustaining and growing. We feel honored to distinguish ourselves from typical fitness classes and a responsibility to continue a unified legacy toward compassionate exercise (which is a conversation so needed that it will resume research at The New School for Social Research this fall).

 

By fundraising to reopen one or both SHAKTIBARRE studios and finally launch the SHAKTIBARRE app, our impact as one of the only barre and yoga organizations measurably focused on affordability and inclusive body-kindness will be a healing force in our neighborhoods and beyond! If you're an advocate for women-owned, do-gooding businesses with significant, meaningful reach...if something about SHAKTIBARRE has supported your life or the life of someone you know and love...if you'd like to say you did something today for a hopeful outcome tomorrow...please give with all your heart. Thank you so incredibly much.

 

♫ Song credits in our fundraiser video: "My Little Light" by Beautiful Chorus ♫ 

Updates

The Campaign FAQs

Frequently Asked Questions:

  • Our track record of successful fundraising: To open our SHAKTIBARRE studios, we successfully fundraised $69,000 a few years ago (here are the past campaigns for Williamsburg, Harlem, and Dumbo). Since then, we have not had to raise any funds until now when COVID-19 began.
  • What the $59,00 will go towards: The $59,000 we need to rebuild accounts for the last 2 months of losses plus 3 more months based on New York City's phased reopening plans. $48,000 of it is for rent, teacher and management payroll (excluding both co-founders who are not taking a salary at this time), existing business loans that have always been in good standing, and the cost of running Zoom in it's current format. With $11,000 additional dollars, we'll also have enough capital to begin filming for our app. If we raise $55K or more, we will assess our current projections at that time to sustain one or both studios, possibly close one, and begin building our app. If we raise less than $55K, we will assess our current projections at that time to possibly close both studios and begin building our app.
  • When you'll receive your perk: If you chose a campaign perk, you will receive it by August 2020 with the exception of our SHAKTIBARRE App that has a launch date of no later than January 2021.
  • Where to find out more information about SHAKTIBARRE or ask a question: We can be reached at empower@shaktibarre.com and will reply within 24 hours, via Instagram @shaktibarre, on our website shaktibarre.com, and/or here is more information about our Co-Founders Corinne and Shauny.
Andrew M R
05/29/2020
An Instagram Shout Out!
$50
Eunice Chun
05/29/2020
An Online Class w/ 1 Master Instructor!
$105
Elizabeth Cloyd
05/29/2020
An Online Class w/ 1 Master Instructor!
$105
Elizabeth Cloyd
05/29/2020
An Online Class w/ 1 Master Instructor!
$105
Miranda
05/28/2020
Monetary Contribution
$35
Emily Bingham
05/28/2020
An Instagram Shout Out!
$50
Antoinette B
05/28/2020
An Online Class w/ 1 Master Instructor!
$105
John and Michelle
05/27/2020
Monetary Contribution
$100
Kristen
05/27/2020
An Instagram Shout Out!
$25
Maya
05/27/2020
An Instagram Shout Out!
$25
Monetary Contribution

Thank you with all our hearts for what you decided to give today. Your contribution means the world to us and we will late you know if and when we reach our goal on July 15th! 

54 Supporters
Select this reward
25.00 USD or more
An Instagram Shout Out!

Thank you for your generous and thoughtful $25 donation. Did you know if 2360 more people each donate $25 we will reach our goal?! For your contribution, we will shout you out on our Instagram page @shaktibarre 7-15 days after the fundraiser's close date of July 15th.

29 Left
71 Supporters
Select this reward
295.00 USD or more
1 Year of Pre-Recorded Videos (the App!)

We are so grateful for your immense $295 donation. Did you know if 200 more people donate $295 as well that we can rebuild SHAKTIBARRE? For your contribution, we will gift you a free, 1 year subscription to the pre-recorded videos in our app once it launches (estimating no later than January 2021). Thank you SO much!

42 Left
8 Supporters
Select this reward
1,500.00 USD or more
1 Year of Livestream or On-Site Classes!

Thank youuuu (!!!) for this beautiful generosity of $1500. Did you know if 40 more people each donate $1500 we will achieve our goal?! For your contribution, we will be honoring you with 1 year of classes (it will be livestreamed or on-site depending on if we reopen) and take your order for 1 Athleta workout outfit of your choice 7-15 days after the fundraiser's close date of July 15th.

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3 Supporters
Select this reward

Rewards

Monetary Contribution

Thank you with all our hearts for what you decided to give today. Your contribution means the world to us and we will late you know if and when we reach our goal on July 15th! 

54 Supporters
Select this reward
25.00 USD or more
An Instagram Shout Out!

Thank you for your generous and thoughtful $25 donation. Did you know if 2360 more people each donate $25 we will reach our goal?! For your contribution, we will shout you out on our Instagram page @shaktibarre 7-15 days after the fundraiser's close date of July 15th.

29 Left
71 Supporters
Select this reward
295.00 USD or more
1 Year of Pre-Recorded Videos (the App!)

We are so grateful for your immense $295 donation. Did you know if 200 more people donate $295 as well that we can rebuild SHAKTIBARRE? For your contribution, we will gift you a free, 1 year subscription to the pre-recorded videos in our app once it launches (estimating no later than January 2021). Thank you SO much!

42 Left
8 Supporters
Select this reward
1,500.00 USD or more
1 Year of Livestream or On-Site Classes!

Thank youuuu (!!!) for this beautiful generosity of $1500. Did you know if 40 more people each donate $1500 we will achieve our goal?! For your contribution, we will be honoring you with 1 year of classes (it will be livestreamed or on-site depending on if we reopen) and take your order for 1 Athleta workout outfit of your choice 7-15 days after the fundraiser's close date of July 15th.

23 Left
3 Supporters
Select this reward