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Hello Human

Creative publicity for creative people.
Help us make PR more ACCESSIBLE, TRANSPARENT & APPROACHABLE.

$23,099
pledged of$50,000 goal
158
26Days Left
Fund it
Campaign Ends on November 19, 2021

Project Description

**if viewing from your phone, please select "Rewards" in the overhead bar to see the pledging options.

Hello Human

 

And we know that getting published allows them to sustain their creative endeavors.

But the problem is that PR agencies are expensive and their services are opaque. This also makes doing your own PR daunting because there isn't much insight into how the actual work is done.

 

We are a global PR company for small scale design studios.

We give independent creatives access to crucial PR services that have traditionally been out of reach. Our mission is to help small creative businesses thrive, by sharing their unique stories with the communities that care.

 

I started Hello Human in the depths of the pandemic

At a time where I really wanted to see a change in the world, one where we uplift those who create based on quality, not quantity. And where our work would be based on our intrinsic values, not just our aesthetic values. And for me, that meant refocusing my time and resources away from corporate companies and putting it into creative people and small business.

Hello Human

 

Hello Human is reinventing the PR agency model, making PR Affordable, Transparent & Approachable.

We also believe anyone can be their own PR so we provide educational and free resources to empower people to do it themselves.

 

We offer a range of flat-fee publicity services.

They're set up as one-off consultations and projects, PR campaigns or PR subscription packages to provide you with the flexibility to pay for what you need, when you need it. And designed so creatives can grow with us.

Hello Human

 

83% of our clients are BIPOC, female-owned or design studios committed to social good.

We're passionate about working with the businesses that need it most. Currently, we support the home and design industry but we have exciting plans to launch into more creative sectors, giving even more creative people access to PR. 

 

 

The creative class is growing, and they're highly entrepreneurial. 

We know these people are underserved, and we'd like to change that.

Hello Human

 

Hello Human

 

Our heart is in New York, but we span the world.

As a core team of three, we all wear many hats. Meggie Sullivan is our community wrangler, Nabi Williams is our content marketing whiz, and Jenny Nguyen is founder and steerer of Hello Human.

Hello Human

 

We give our clients access to the world, without costing the earth.

Our PR collective is now based in 11 cities around the world from New York to London, Milan, Amsterdam, Lisbon, Los Angeles, to Australia and Japan. 

When we first launched Hello Human, we saw a big shift of highly experienced PR Pros who went from working at top PR agencies to freelancing, in search of more meaningful ways to work with smaller clients. We shared similar values, so we joined forces to pool knowledge, support, resources and projects.

 

We're one year into this business and we've already served over 100 creative businesses.

Hello Human

 

Hello Human

 

We're proud to see Hello Human's own own work recognized in the media.

AD Pro, AIGA Eye on Design, Architect’s Newspaper, Architectural Digest, Design Miami, Domino, Fast Company, High Snobiety, House Beautiful, HypeBae, Metropolis, Mic, My Daily Business Coach Podcast, NY Mag, PIN-UP Magazine, Sight Unseen, Sixtysix Mag, Surface, Veranda Magazine, Vogue, Vogue Living, Wallpaper*, Yellowtrace.

 

Hello Human

 

Thank you for your generous support.

We've put together some thoughtful rewards for our campaign backers that you can check out on the right. Throughout the campaign, we'll be releasing new rewards so sign up to our newsletter to get updates!

Thank you so much for supporting us, every little bit helps us on our mission to make a positive change by uplifting small creative businesses.

Updates

The Campaign FAQs

* Keep checking back here, we'll be updating this section as more FAQs are asked*
Why does Hello Human exist?

Hello Human was founded in 2020 to offer independent creatives a mutually viable way to collaborate. Traditionally, PR has been reserved for larger brands with larger budgets that can accommodate the retainers that PR agencies require. These PR agencies can be extremely effective, however their model aims to reach profitability by growing their ongoing monthly retainer sizes, which can be at odds with businesses that have small budgets and prefer to work project-by-project. 

Our business model and our motivations are different. We’ve tailored our à la carte PR services to these smaller clients whose work we feel more passionate about, so they can choose to engage us only at a level that suits their needs and budget, and only during the times when it makes the most sense for their business. And because we believe small businesses are at the heart of positive change, we’ve designed our services to scale so that they can support more creatives all over the world.

How does Hello Human keep the cost of its services so low?

Traditional PR services can be VERY expensive. Before you even factor in separate costs like producing new photography, working with a PR agency can set you back anywhere between $3,000 and $15,000 a month, and often requires a six-month retainer. These prices make hiring a PR agency a non-starter for most small businesses. 

When we first set out to create Hello Human, we did a deep investigation into why PR costs so much, breaking down all the steps that go into executing a PR campaign so we could see which ones were racking up the most costly time and energy. By doing this, we realized that if we could put more focus on educating our clients about the process of PR and how they could participate — making each engagement more collaborative, with clearly defined roles between the client and the PR consultant — then we could significantly streamline the process. With a streamlined PR method and a framework of services designed specifically for small, founder-led businesses, we’re now able to provide our services to brands we’re best aligned with, at an extraordinarily accessible price.

What is PR? Why should I work with a PR professional?

PR stands for public relations, which is the practice of sharing stories about a brand, person, or organization into the public realm. Sharing these stories, with the right audiences, can build awareness for a brand, foster a more positive public opinion of it, and help create more meaningful relationships between the brand and its community. 

For these stories to reach the best audience requires the right storytelling platforms, as well as access to them — something that’s best achieved by a person who has dedicated their time and energy to building trustful working relationships with whomever controls those platforms. We’d call that person a PR consultant, and their main job is to advocate for a brand and act as its connector, intermediary, and story-sharer. This person is good at crafting a brand’s message into a compelling narrative for an editor, writer, or influencer to build on, providing them with all the right assets and shepherding the story through from inception to publication — and beyond. 

Creatives and small-business owners often have many compelling stories to tell but either don’t have connections to the right journalists to share them with, or simply don’t have spare time to dedicate to the process. That’s exactly why Hello Human exists: We’re a collective of PR consultants with years of experience who know exactly how to support creatives on their journey to connect with like-minded journalists and consumers.

 

 

 

Laura Yeh
10/21/2021
Press Kit Manual
$49
Urte Tylaite
10/21/2021
Music for your next cocktail event
$25
Urte Tylaite
10/21/2021
The Better Business Inspo Pack
$35
laura Aviva
10/21/2021
“We’ll Write Your Pitch” Service
$500
Heather Sabotta
10/21/2021
Monetary Contribution
$25
Michelle Klieger
10/21/2021
The Better Business Inspo Pack
$35
Pam Raymond
10/21/2021
Press Kit Manual
$49
Pam Raymond
10/21/2021
The Better Business Inspo Pack
$35
sharon miller
10/21/2021
The Better Business Inspo Pack
$35
Huy Bui
10/21/2021
Monetary Contribution
$100
Monetary Contribution

Back our campaign with any donation amount. Your donation will go to supporting creatives who need access to PR. We are so grateful for your love and support.

41 Supporters
Select this reward
25.00 USD
Music for your next cocktail event

We’ll send you one of our tried and tested cocktail or holiday event playlists. Don’t let music be an afterthought at your next event! These playlists bring warm party vibes every time, with lots of cool IYKYK icebreakers included.

Choose from:

  • Our jazzy cocktail playlist, or
  • Our “no cheese” holiday event playlist
20 Supporters
Select this reward
35.00 USD
The Better Business Inspo Pack

The reward if you're looking to build a new biz or steer an existing one into a direction that works for you. People often ask me how I built a well-oiled biz that slots into my life as a new mum with family, collaborators and clients in time zones all over the world. I owe this to principles I learned in one essential business book, which I modeled my entire business on, and a few inspiring podcasts that motivated me to start building (I still revisit them all today!).

Your Inspo Pack includes:

  • a copy of my favorite biz book delivered to you
  • a personal note including my top inspirational podcasts
11 Left
24 Supporters
Select this reward
49.00 USD
Press Kit Manual

Do you want to secure impactful press stories? You’ll need an impactful press kit that’s equal parts informative, inspiring & simple to navigate. We’ve made 100s of them and know exactly what journalists expect, what it should include, how to organize & deliver it in order to get great stories published. We’ve put our knowledge together in a detailed manual, which will help you create a press kit that goes above and beyond the industry standard.

20 Supporters
Select this reward
69.00 USD
Designer’s Travel Guide Map

This reward is for anyone planning a trip who wants a 100% quality hit rate on cool restaurants, bars, hotels, stores and galleries to visit. As some of you may know, I was (and still am!) a design and travel journalist. I even had a design travel blog (Melting Butter) where I collected hotspot intel.

For this reward, I’ll share my top 15 design-led spots to visit in an easy-to-use-on-the-ground Google Map. 

Pick one destination:

  • New York
  • Los Angeles
  • London
  • Paris
  • Milan
  • Amsterdam
  • Tokyo
  • Mexico City
  • Sydney
  • Melbourne
10 Left
10 Supporters
Select this reward
99.00 USD
Industry Media List & Who’s-Who Guide

This reward bundle is essential if you want to pitch the media with confidence. We’ve pulled from our master media list to create a suite of publication lists tailored to specific creative industries saving you a ton of research time. Our Editorial-Who’s-Who Guide gives a structured overview of an editorial team so you can rest assured you’re pitching the right person.

Choose one industry-specific Top 25 Publications List:

  • Furniture, Lighting & Product Designers
  • Interior Designers & Architects
  • Lifestyle Brands
  • Fashion & Accessories Brands
  • Beauty & Wellness Brands
  • Fine Artists

You'll also get:

  • Our Editorial Who’s-Who Guide to the media.
  • Plus, we’ll show our love for you with a social media shoutout!
17 Left
13 Supporters
Select this reward
375.00 USD
Financial strategy session with Skopos

The reward for anyone who wants to get their financial house in order. Elli Papadopoulos is founder of Skopos Collective and is part of Hello Human’s trusted financial strategy team (hear our glowing review about Skopos). 

You’ll get:

  • A 1-2-1, 1hr financial strategy call with Elli.
  • Business advice + financial strategies to help you achieve your immediate & aspirational goals 
  • Thoughtful questions to prepare for your chat
  • A review of your income statements and balance sheets (if you don’t have these yet, Elli can walk you through how to run, read and understand these reports)
  • Follow up notes and resources
  • Assurance that Skopos Collective maintains strict confidentiality practices.
  • Plus, we’ll show our love for you with a social media shoutout!
15 Left
5 Supporters
Select this reward
500.00 USD
“We’ll Write Your Pitch” Service

The reward for anyone who suffers from writer's block but wants to pitch the media. This is early access to a new service where we dive into your story then turn around a customized pitch script to use for your own PR outreach campaign.

You’ll get:

  • Thought-provoking homework questions to build a brief
  • A developed pitch script customized from your brief
  • Notes from your PR Consultant serving as next steps.
  • Plus, we’ll show our love with a social media shoutout and honor you on our website’s donor wall
12 Left
8 Supporters
Select this reward
1,500.00 USD
Supporter for Equity & Social Good

This one’s for folks who have ambitious PR goals for their businesses - and want to pay it forward to BIPOC & social good design studios.

Select this reward and:

  • Your money goes into giving one BIPOC/social-good designer access to two sessions with a PR pro to help get them published.
  • As a thank you, we’ll send you a bumper rewards pack:
    • Music for Your Next Cocktail Event
    • Press Kit Manual
    • Better Business Inspo Pack
    • Designer’s Travel Guide Map
    • Industry Specific Media List
    • Editorial Who’s-Who Guide
    • PR Strategy Video Tutorial
    • Pitching Template Set
  • Plus, we’d love to honor you on our website’s donor wall, recognizing you as a generous supporter of BIPOC & social good design practices.
4 Left
1 Supporter
Select this reward
7,000.00 USD
Champion for Equity & Social Good

This sponsorship level is for companies and individuals who are genuinely committed to building racial equity, inclusion and support for BIPOC and social good designers.

Select this reward and:

  • Your entire donation goes into giving one BIPOC/social good design studio a PR Campaign to launch their next project.
  • A press campaign that will aim to bring awareness about the Champion program and its supporters to drive applications.
  • We’ll co-select a design studio to award and you’ll connect in person with them.
  • As a thank you, we’d love to honor you as a generous champion level sponsor on our website’s donor wall, social media and newsletter.
3 Left
0 Supporters
Select this reward
15,000.00 USD
Patron for Equity & Social Good

This sponsorship level is for companies and individuals who are devoted patrons for racial equity, inclusion and want to provide significant support to BIPOC/social good designers.

Select this reward and:

  • Your entire donation goes into giving one BIPOC/social good design studio a dedicated PR Pro to work with for up to a 6 month period on PR efforts that raise the profile of their work.
  • A press campaign that will aim to bring awareness about the Patron program and its supporters to drive applications.
  • We’ll co-select a design studio to award and you’ll connect in person with them.
  • We’ll host a cocktail event in your honor to celebrate the launch of the recipient’s work.
  • As a thank you, we’d love to honor you as a generous patron level sponsor on our website donor wall, social media and newsletter.
2 Left
0 Supporters
Select this reward

About the Entrepreneur

New york, NY
Created 1 Campaign
Art + Music
Business Services
Lifestyle
Modern Media
Social Good

Rewards

Monetary Contribution

Back our campaign with any donation amount. Your donation will go to supporting creatives who need access to PR. We are so grateful for your love and support.

41 Supporters
Select this reward
25.00 USD
Music for your next cocktail event

We’ll send you one of our tried and tested cocktail or holiday event playlists. Don’t let music be an afterthought at your next event! These playlists bring warm party vibes every time, with lots of cool IYKYK icebreakers included.

Choose from:

  • Our jazzy cocktail playlist, or
  • Our “no cheese” holiday event playlist
20 Supporters
Select this reward
35.00 USD
The Better Business Inspo Pack

The reward if you're looking to build a new biz or steer an existing one into a direction that works for you. People often ask me how I built a well-oiled biz that slots into my life as a new mum with family, collaborators and clients in time zones all over the world. I owe this to principles I learned in one essential business book, which I modeled my entire business on, and a few inspiring podcasts that motivated me to start building (I still revisit them all today!).

Your Inspo Pack includes:

  • a copy of my favorite biz book delivered to you
  • a personal note including my top inspirational podcasts
11 Left
24 Supporters
Select this reward
49.00 USD
Press Kit Manual

Do you want to secure impactful press stories? You’ll need an impactful press kit that’s equal parts informative, inspiring & simple to navigate. We’ve made 100s of them and know exactly what journalists expect, what it should include, how to organize & deliver it in order to get great stories published. We’ve put our knowledge together in a detailed manual, which will help you create a press kit that goes above and beyond the industry standard.

20 Supporters
Select this reward
69.00 USD
Designer’s Travel Guide Map

This reward is for anyone planning a trip who wants a 100% quality hit rate on cool restaurants, bars, hotels, stores and galleries to visit. As some of you may know, I was (and still am!) a design and travel journalist. I even had a design travel blog (Melting Butter) where I collected hotspot intel.

For this reward, I’ll share my top 15 design-led spots to visit in an easy-to-use-on-the-ground Google Map. 

Pick one destination:

  • New York
  • Los Angeles
  • London
  • Paris
  • Milan
  • Amsterdam
  • Tokyo
  • Mexico City
  • Sydney
  • Melbourne
10 Left
10 Supporters
Select this reward
99.00 USD
Industry Media List & Who’s-Who Guide

This reward bundle is essential if you want to pitch the media with confidence. We’ve pulled from our master media list to create a suite of publication lists tailored to specific creative industries saving you a ton of research time. Our Editorial-Who’s-Who Guide gives a structured overview of an editorial team so you can rest assured you’re pitching the right person.

Choose one industry-specific Top 25 Publications List:

  • Furniture, Lighting & Product Designers
  • Interior Designers & Architects
  • Lifestyle Brands
  • Fashion & Accessories Brands
  • Beauty & Wellness Brands
  • Fine Artists

You'll also get:

  • Our Editorial Who’s-Who Guide to the media.
  • Plus, we’ll show our love for you with a social media shoutout!
17 Left
13 Supporters
Select this reward
375.00 USD
Financial strategy session with Skopos

The reward for anyone who wants to get their financial house in order. Elli Papadopoulos is founder of Skopos Collective and is part of Hello Human’s trusted financial strategy team (hear our glowing review about Skopos). 

You’ll get:

  • A 1-2-1, 1hr financial strategy call with Elli.
  • Business advice + financial strategies to help you achieve your immediate & aspirational goals 
  • Thoughtful questions to prepare for your chat
  • A review of your income statements and balance sheets (if you don’t have these yet, Elli can walk you through how to run, read and understand these reports)
  • Follow up notes and resources
  • Assurance that Skopos Collective maintains strict confidentiality practices.
  • Plus, we’ll show our love for you with a social media shoutout!
15 Left
5 Supporters
Select this reward
500.00 USD
“We’ll Write Your Pitch” Service

The reward for anyone who suffers from writer's block but wants to pitch the media. This is early access to a new service where we dive into your story then turn around a customized pitch script to use for your own PR outreach campaign.

You’ll get:

  • Thought-provoking homework questions to build a brief
  • A developed pitch script customized from your brief
  • Notes from your PR Consultant serving as next steps.
  • Plus, we’ll show our love with a social media shoutout and honor you on our website’s donor wall
12 Left
8 Supporters
Select this reward
1,500.00 USD
Supporter for Equity & Social Good

This one’s for folks who have ambitious PR goals for their businesses - and want to pay it forward to BIPOC & social good design studios.

Select this reward and:

  • Your money goes into giving one BIPOC/social-good designer access to two sessions with a PR pro to help get them published.
  • As a thank you, we’ll send you a bumper rewards pack:
    • Music for Your Next Cocktail Event
    • Press Kit Manual
    • Better Business Inspo Pack
    • Designer’s Travel Guide Map
    • Industry Specific Media List
    • Editorial Who’s-Who Guide
    • PR Strategy Video Tutorial
    • Pitching Template Set
  • Plus, we’d love to honor you on our website’s donor wall, recognizing you as a generous supporter of BIPOC & social good design practices.
4 Left
1 Supporter
Select this reward
7,000.00 USD
Champion for Equity & Social Good

This sponsorship level is for companies and individuals who are genuinely committed to building racial equity, inclusion and support for BIPOC and social good designers.

Select this reward and:

  • Your entire donation goes into giving one BIPOC/social good design studio a PR Campaign to launch their next project.
  • A press campaign that will aim to bring awareness about the Champion program and its supporters to drive applications.
  • We’ll co-select a design studio to award and you’ll connect in person with them.
  • As a thank you, we’d love to honor you as a generous champion level sponsor on our website’s donor wall, social media and newsletter.
3 Left
0 Supporters
Select this reward
15,000.00 USD
Patron for Equity & Social Good

This sponsorship level is for companies and individuals who are devoted patrons for racial equity, inclusion and want to provide significant support to BIPOC/social good designers.

Select this reward and:

  • Your entire donation goes into giving one BIPOC/social good design studio a dedicated PR Pro to work with for up to a 6 month period on PR efforts that raise the profile of their work.
  • A press campaign that will aim to bring awareness about the Patron program and its supporters to drive applications.
  • We’ll co-select a design studio to award and you’ll connect in person with them.
  • We’ll host a cocktail event in your honor to celebrate the launch of the recipient’s work.
  • As a thank you, we’d love to honor you as a generous patron level sponsor on our website donor wall, social media and newsletter.
2 Left
0 Supporters
Select this reward