Our idea of what makes a healthy person has shifted considerably over the years. Right now, ancient healing methods are being integrated into modern practices and the importance of taking the entire person into account when considering treatment options is now common practice. Holistic care is a booming industry and understanding about the importance of community in the length and quality of a person's life is growing.
Loneliness is the modern epidemic, this is known anecdotally throughout out social networks and cited in countless contemporary medical and sociological papers. In the UK, the epidemic is increasingly recognised, so much so that the seat of national government, the House of Commons, has deemed it appropriate to appoint a minister for loneliness. Their recent study shows that up to a fifth of all adults feel lonely most or all of the time and provides evidence showing that loneliness can be as bad for health as obesity or smoking. The British Prime Minister has also announced the first ever ‘Employer Pledge’ to tackle loneliness in the workplace. Similar practices are springing up in the US, and companies such as Cigna insurance are investing in large scale surveys on the subject.
Practices known as ‘social prescribing’ are making their way into doctor's surgeries, allowing them to direct patients to community workers, offering tailored support to help people improve their health and wellbeing, instead of defaulting to medicine.
As these subjects and approaches become increasingly accepted into the mainstream, so care industries will follow suit, providing people with the gentler remedies they are asking for, ones that include treatment for the entire body, crucially including emotional well-being.
A place for healing, a place for community and a successful business. We believe that there is something here, that can be all three.
We are building a center that will provide people with access to healing, in many different forms, the first being a range of treatments, with experienced practitioners. These will include bodywork, such as acupressure, acupuncture and massage and different types of energy work, such as reiki and theta healing. We will offer movement classes, such as Qi Jong and Yoga, with enthusiastic teachers. There will be different educational and workshop events, including talks by healers, teachers and other inspirational folk. We will create a membership scheme, with different levels of access to facilities, so that there are many ways to engage with the place.
We will have a cafe that will effectively be the heart of the business, as it offers a natural hub for people to gather and allow the most potent aspect of our business to grow: the community.
There will be something for different demographics at different times of the weekly schedule. For the urban professionals, between the ages of 24-40, looking to find connection outside of social media, we will offer conscious/woke social events, several nights a week. For people isolated by self-employment or being at home with young children, we will offer events that appeal to them, that fit in with their lives. For older, retired people, we will have weekday events that offer social interaction with their peers.
This means targeting different groups. And particularly at the outset, there will be a degree of responsiveness to this business: we aim to serve the local community, and as such we will react to feedback, which will be sought on a regular basis. We have a wide range of contacts and means to draw in whichever practitioners and teachers our community wishes to have access to.
We will invest in online marketing advice and tools. We will create partnerships with local businesses and community bodies in order to advertise and co-create something mutually beneficial.
Population size - 412,010
Median Age of Oakland - 36
Married - 44%
Married with kids under 18 - 46%
Male Female Ratio - 1:1
We are a small company of female entrepreneurs and lightworkers. We are variously parents, business owners, daughters, partners and sisters.
Each and every donation makes a huge difference to our business and our ability to spread the love. Thank you all for helping us help others to connect and shine their lights.