All-natural, vegan hair growth mask kit, which fuels your roots for faster growth and stronger hair. Time to grow your best hair yet.
Project Description
The Mission
The Hair Fuel is an innovative at-home solution featuring a natural hair mask and an entire hair growth kit made of entirely natural ingredients, cruelty-free – which accelerates hair growth, reduces hair loss and strengthens follicles from where the hair grows – its roots.
The Problem
In The Hair Fuel terms, it's suffering from hair loss or wishing it would grow faster after a terrible hair appointment, post pregnancy or peri-menopausal hair growth issues. There are many of us dealing with different hair growth problems. Unreachable Instagram-worthy hair posts are just that – unreachable, making us feel even worse about ourselves.
There are 3 core issues with the products available on the market:
- High cost (extensions, weaves) and in some cases invasiveness (e.g. hair transplants)
- Harsh or obscure chemicals (silicones, sulfates, minoxidil, finasteride)
- Lack of efficacy (no results)
Market Size & Opportunity
Global hair care market is projected to reach €87bn by 2023 while hair loss treatments market alone is projected to reach €821m by 2023. Yet, solutions available on the market in prompting natural hair growth are very limited. With the ageing population as well, thinning hair is becoming a "growing problem".
Why is The Hair Fuel unique?
- Overwhelmingly positive customer referral rate and results: 98% of our early trialistas reported The Hair Fuel working on their hair roots
- Unique, patent-pending formulation has been successfully tested for safety, at a certified EU laboratory
- Convenient – delivered to your doorstep on a monthly basis with detailed guidance of what to expect. Selection of 3-, 6- or 12-months packages
- On-going guidance and nurturing hand-holding support with tips for natural hair care throughout your hair growing journey
- Helps young mothers with post-pregnancy hair loss
- Works with all hair types: it doesn't matter what colour of your skin OR texture of your hair. Hair grows from your scalp – under our skin our blood flow system works the same for everybody. The Hair Fuel harnesses exactly that!
Yes, but does it work?
We conduced a laboratory set of consumer trials with 50 participants, women aged 25-40 years old, based in the United Kingdom of various ethnic origin and background. Participants were given a self-assessment questionnaire at the beginning of the trials and an extensive questionnaire again at the end of the trial. A measuring tape was included in our subscription box, which some participants chose to use and record their results. In addition, a third of participants had explicitly reported hair loss as a problem they are dealing with prior to the trial – this specific cohort confirmed a reduction in hair loss after using The Hair Fuel.
[Setting: Participants were given The Hair Fuel hair growth kit with total of 8 applications and were instructed to apply it twice a week to replicate the result after using The Hair Fuel after 2 months, which should normally be applied weekly.]
Below is the excerpts from the final report of the consumer trials:
"I loved using The Hair Fuel it’s a very unique product, you can really feel it working on your scalp, it has helped hair growth and thickness of my hair and it’s in much better condition than it was before I started using it. You can feel the warmth of the product on your scalp and it didn’t cause any irritations. Simple to use, easy to rinse out and is great. Recommended to all."
"I think it’s a great product just a bit time consuming, if it was ready made to use would be better."
"Great product! Smelt great! Felt like hair scrub which is always good. One packet contained enough for my hair. Hair felt amazing and grew quicker than it normally does."
"I received this trial 2 months after giving birth where my hair had stated to fall out, using this has slowed down the falling out stage and although still coming out it is 80% improved!! Excellent."
"I can see the difference. My hair looks better now and stronger. Looks healthy – a lot of people were asking me what I did to make my hair look so nice and long. I’m happy that I had a chance to try this product :)"
"You can feel the heat of The Hair Fuel on your scalp."
"Wow! I love The Hair Fuel! I used 8 applications and my hair 2.5 cm longer than when I started, feels stronger, and is in a really good conditions. It leaves a nice scent on my hair. I have received a good amount of compliments about how well my hair looks. The burning sensation is a bit much to begin with but once you get used to it, I didn’t have an issue. Will definitely continue to use the product and look forward to future results."
Note for Investment Fuel reward backers: upon successful confirmation and receipt of your invite, a copy of the consumer study will be provided for your perusal.
How will your funding help?
We have produced a small batch already available to our early subscribers with 50 boxes ready to ship as early as the crowdfunding ends!
We are looking to raise funds for the next production batch and expand our global reach via marketing effort and build brand awareness. However, along the way of working on The Hair Fuel, I have discovered ingredients to improve the formula as well as developed an idea for hair supplements to further support your hair growth.
Goal: $5,000 to fund first large production batch
Magic Hair Goal: $10,000 first large production batch + development of hair growth supplement
Blow Your Wig Off Goal: $20,000 first large production batch + development costs of hair growth supplement + global marketing reach
Rewards.
Who doesn't like a bit of swag? Actually, we don't.
That's why we didn't produce T-shirts or Tote bags or other swag that we know everybody has enough of. So our crown jewel is the product itself: 3 month subscription bundle of The Hair Fuel. If you want to have a longer journey with us, there is also 6 month and a FULL YEAR subscription package available!
**All rewards are swiftly shipped from Europe!!**
For those of you with gorgeous hair already we have partnered with a local brand, BarOne, ran by lovely Genevieve from Australia who resides in The Netherlands, just like The Hair Fuel! Genevieve lovingly and specially created this VEGAN formula for a shampoo bar which is perfect for travelling – it is completely soap-free! She sourced most of the ingredients within a rideable distance from Amsterdam.
Sketched portrait cards and social media love are for those of you still looking for something else – those will be created based on the photos of yourself (or loved one!) that you provide. Please provide social media handles that we'd need to tag you with!
Investment Fuel although doesn't give you the product (that you need to purchase as a separate reward) it provides with something more special. What can be more special than gorgeous hair? Well... a piece of The Hair Fuel that's what. With selecting this reward, you can potentially become one of our investors. Ahead of our Family & Friends Seed round, we will be selecting a few additional investors and send out private invites to those we'd like to take on board with us, to whom we will send additional, in-depth information about our product and market performance.
3 full hours with our Founder – why is this on this list? Because crowdfunding journey is hard. Because launching company is hard. Because having a business idea and understanding whether it's going to work or not, understand potential market – isn't an easy job. I have had a tech startup before. I have also been a management consultant before. I'm a qualified Chartered Accountant and, I have been a brand strategist and designer before. All these experiences equipped me with the knowledge how to run and launch a business and how NOT to run it too.
As I have been building The Hair Fuel, I have actually shared my journey with it (which can be accessed via Our Story section on the website) and people have become inspired to create a business of their own. For these 3 hours I will sit down with you, we brainstorm together through your passions, your concerns and doubts that you have in launching a business idea. Or if you don't have a business idea but have an itch to build a business anyway – we can strategise and create a path to launch together!
Finally, a self-care package treats you with love, kindness and care you crave and need. We were looking for a location that would encapsulate the rustic luxury which The Hair Fuel represents. As I have been fondly remembering the years I have spent in London, beautiful Cowshed Spa came to mind – an urban oasis of tranquility neatly tucked away off Carnaby St in Central London. How delighted I was to learn that it has multiple locations around the world: London, Amsterdam, New York, Barcelona, Berlin, Chicago, Istanbul and Miami. We also included 3 months subscription package of The Hair Fuel with this!
Other fees
Please note that we give 5% to iFundWomen as part of their crowdfunding platform fee, as well as 3% to PayPal and Stripe to process all transactions. So if you feel extra generous please include extra 8% tip on top of your reward to help us accommodate those fees!
Female entrepreneurship
We have partnered with iFundWomen for many reasons. One of them is their excellent support and hand-holding through our crowdfunding journey. With coaching we received, insights and understanding through this journey we are delighted to know that part of the proceeds from the campaign, namely 5% of the funds we raise, will generate revenue for this company. However it doesn't stop here. iFundWomen on a monthly basis reinvests 20% of their revenues towards live campaigns.
We are absolutely thrilled to be part of their alumni group and looking forward to continue being part of this growing community and movement.
The Team
While I'm officially the only company's employee, The Hair Fuel collaborates with beautiful teams:
in the UK:
Manufacturing by VMS Solutions
Laboratory and Technical Support by ADSL
in the USA:
Superhero PR team Push The Envelope
Cheerleading coaching from iFundWomen
in The Netherlands:
Solid microcredit by Qredits
My social media wizard – Studio Fingerprint
Nurturing support by Empower Amsterdam delivered by Loraine Branch
– to bring this all to life.
And now... now I can add all The Hair Fuel backers and supporters to this list –
– I am deeply grateful for your support in helping bring The Hair Fuel into reality and enable people around the world start growing their best hair yet!
Laura, the Creator of The Hair Fuel
Updates
The Project FAQs
What if I would like multiple rewards?
Oh you wizard you. You can always make a contribution of any amount, so use that feature! With the exception of our LIMITED feature reward of 3 month early ship The Hair Fuel box and Investment Fuel rewards, use the monetary contribution option and put an amount that totals the rewards you'd like to buy. There is a comments section at the checkout, so let us know what you're after. Thanks so much!
How soon will you ship my The Hair Fuel box?
Our lucky backers who managed to snag feature LIMITED early shipping reward – will have their orders shipped within 5-7 working days since we get your address! Which means, if you back it in the first day of our campaign going live, you will get a box of The Hair Fuel before the end of our campaign. As we run out from our LIMITED rewards pool, we will start manufacturing and fulfilling the rest of the orders. We aim for 2-6 weeks from the end of our campaign, but that will depend how fast we hit our funding goals!
How can I send you the photo to make a sketch of me?
Make sure to leave your correct email address and contact details, so we can get in touch with you for you to send us a link to the picture you want the sketch to be made from.
What if I don't live in the geography you ship to?
We are happy to ship the rewards anywhere in the world to you, however for some far our territories it can be a lot more expensive and less guaranteed to ship to.
What if the item gets held at the customs?
All customs and import duties (if any) are to be paid by the customer / backer. However, we have been shipping the product to various geographies around the world and never the item was stuck at the border or had any extra customs duties!
How will you ship it to me?
Please make sure to provide us with correct contact information and your address when you purchase a reward.
I’m a man and I am losing hair. Is it suitable for men?
Yes. Due to higher androgens in males, The Hair Fuel would always work better for females as any other hair growth product, our mask contains caffeine – a known DHT blocker, as well as peppermint oil which is known to help male-pattern baldness. The general rule is that the earlier you start treating your hair loss and thinning – the better results will be!
I don’t know if I need 3-, 6- or 12- month package! Which one should I choose?
Honestly, it is up to you. If, for example you have an event in 8 months you want to grow your hair out for – better make a purchase of 6 month package! If you want to grow your best hair yet and have a year to invest in your hair… then full year package is for you. If you just want to try it out – go with the 3 month package.
How soon will I see the results on my hair?
You will FEEL the mask working on first application. Our consumer study reported visible reduced hair shedding after first two weeks of applications. Accellerated hair growth, as well as new hair – those baby hairs on top of your head! – become visible towards the end of month one and becomes very visible – and also audible - since you’ll be receiving questions like: “I swear your hair was much shorted since I last saw you…” right around then!
What’s in the box?
First month subscription box contains: welcome card, 4 powder sachets, 4 oil sachets, measuring tape, shower cap, mixing bottle, instructions card and science card. Subsequent months boxes contain 4 powder sachets, 4 oil sachets and a welcome card.
Will the subscription boxes be sent all as one big package?
Once the campaign finishes, we will onboard your details on our system and start sending you monthly The Hair Fuel boxes, together with the monthly guidance! So - do make sure you provide us with correct shipping details
I’m a hair salon / stockist / retailer, I’m interested to purchase more 10 sets of The Hair Fuel.
For orders larger than 10 of 3 month boxes and in the event of our feature LIMITED early shipping reward being sold out – please get in touch with us via email. We will ask you to back the campaign via monetary contribution and discuss arrangements, including shipping, directly.
I am moving house / don’t have a permanent address to enable me to receive the subscription boxes. Which address shall I give?
Provide us with the address to which you will have access to throughout your move (e.g. office address) and update us of any changes by emailing us directly as soon as possible. There is also an option to pause the subscription boxes or start later – best thing to do – is to select correct reward and provide this information in the comment box at the checkout!
How have the consumer trials data been compiled?
A laboratory based in Devon, United Kingdom has conducted a set of rigorous consumer trials on our behalf, by sampling 55 participants of 25-40 years old of age. We provided high-level but transparent data with the results and feedback on our campaign page and website!
I have a dry / itchy scalp / dandruff / eczema.
As per our website, we do not recommend usage of The Hair Fuel on damaged scalp.
Is the The Hair Fuel acceptable to use with chemically straightened/dyed hair?
Yes. Especially if you are trying to grow out your hair – you will notice your faster growing roots!
I have a specific hair / health condition and / or sensitive scalp, can I still use The Hair Fuel?
As per our website, bottom line is that we do not recommend usage of The Hair Fuel on damaged scalp. Consult with your physician / GP if you still want to give this a go though!
Is the product safe for breastfeeding / pregnant women?
We had a few young moms in our consumer trials and they have reported outstanding results! You should consult your physician / GP, however the concentration of essential oils have been reported as acceptable by our lab!
Is it tested on animals?
Absolutely not. Never.
Is the formula REALLY vegan?
Yes, the formula vegan and cruelty-free. We worked hard to make sure no animals have been harmed in the process of bringing you beautiful hair!
I am an influencer, I want this product for free, can you send it to me?
We have conducted an extensive research and reach out prior to our campaign, and carefully selected a family of The Hair Fuel Brand Ambassadors. We have closed our current intake for consideration to be one of our Brand Ambassadors, so if you want to get your hands on our product still – it’s better hurry with those early LIMITED rewards. If you want to be considered as part of our Brand Ambassador family, please leave this as a comment at the checkout.
I am interested to be an investor, will I be purchasing equity by making a purchase of “Investment Fuel” reward?
By selecting “Investment Fuel” reward you purchase an invite to be considered to be one of our investors, not the equity itself and not a guarantee that you will be selected to be an investor. Prior to sending you more extensive information about the consumer trials, our sales projections and financials, we will also conduct a check of who you are followed by a more rigorous check should you be offered a seat at the investors table in the orderly way of conducing due diligence.
Why don’t you have PETA or Vegan Society certification?
Simple – in order to acquire PETA or Vegan society official certification – a company needs to pay certification fee. While we are looking to get Vegan Society certification in the nearer future (hopefully using some funds from this campaign to do so!) – we prioritised spending the budget on getting out the product to you first!
Where do you source your materials from?
Our ingredients are sourced from the UK and Europe.
Where is The Hair Fuel manufactured?
In the UK.
Can it be used on children?
While our mask is for everyone, children may not be accustomed to the burning / tingling sensation on their scalp.
Can I sleep in the hair mask?
We don’t recommend it, however you can leave it for longer than 60 minutes if you wish!
Where are y'alls social media links?
You can find all our links to the right! The twitter icon links to The Hair FuelInstagram and the Facebook icon leads to our website.
I have a question but it’s so unique, that it’s not listed… what shall I do?
Check out our FAQ page on our website: https://www.thehairfuel.com/home/faq/ and if you still have not got your question answered, please do email us!
You can find all our links to the right! The twitter icon links to The Hair FuelInstagram and the Facebook icon leads to our website.
A laboratory based in Devon, United Kingdom has conducted a set of rigorous consumer trials on our behalf, by sampling 55 participants of 25-40 years old of age. We provided high-level but transparent data with the results and feedback on our campaign page and website!
Provide us with the address to which you will have access to throughout your move (e.g. office address) and update us of any changes by emailing us directly as soon as possible. There is also an option to pause the subscription boxes or start later – best thing to do – is to select correct reward and provide this information in the comment box at the checkout!
Once the campaign finishes, we will onboard your details on our system and start sending you monthly The Hair Fuel boxes, together with the monthly guidance! So - do make sure you provide us with correct shipping details
In order to become a brand ambassador for The Hair Fuel sure to leave your correct email address and contact details, so we can get in touch with you for you to send us a link to the picture you want the sketch to be made from!
Are you spending summer wistfully looking at other people's gorgeous hair? Sigh no more. We already have a small batch of 50 boxes of 3 month subscription bundles, produced and ready to ship to you.
FREE EARLY SHIPPING from the UK to worldwide during the campaign! This is a once-in-a-lifetime offer ONLY available through crowdfunding. 30% OFF. Simple.
You might already have great hair, or you might not – but you feel like you want to support The Hair Fuel grow. Whether it's $1 or $1,000 – we are grateful for your support!
Whether you're a person or a business – we will praise and send you social media love and shout out!
We can also include your picture with that – just let us know in comments!
BarOne is locally sourced and produced in the Netherlands shampoo bar. Hand-picked, hand-made to bring you this soap-free hair care solution.
Note: people with thinner hair might need to follow an apple-cider vinegar rinse after using the bar!
Shipping: Shipped from The Netherlands at the end of the campaign!
Ever wondered how you'd look like, but in a portrait? For this reward you get your own portrait sketch with a thank you note for backing our campaign!
Shipped from The Netherlands, at the end of the campaign!
Get social media love from us + gender-neutral BarOne shampoo bar + hand drawn sketch of yourself – to thank you for your support!
Invite for our celebratory launch party in Amsterdam, Netherlands in end of August / early September 2019.
If you're based in The Netherlands, this one is for YOU.
Note: product is not included
Get 3 months subscription of The Hair Fuel at 15% OFF. Simple!
Shipping from the UK to worldwide, at the end of the campaign.
Get a HALF A YEAR of The Hair Fuel at 15% OFF with FREE SHIPPING – crowdfunding only.
Shipping from the UK to worldwide.
First 5 backers get early shipping in September 2019!
Every month we send out customer journey cards with a cartoon character which tells them about what to expect in that month. So far we had Dina and Maureen welcoming our customers to their Month 2 and Month 3 boxes. Would you like to name one of the characters for Months 4-12?
Included: 3 months subscription package of The Hair Fuel with FREE SHIPPING
Get a FULL YEAR of The Hair Fuel at 15% OFF with FREE SHIPPING – crowdfunding only.
Shipping from the UK to worldwide. First 5 backers get early shipping in September 2019!
Do you have a business idea? Do you want to have someone to talk to and help you find a way through a complex jungle of launching a business? How about you want to talk about your anxieties and fears around it?
With this package you get THREE one hour one-on-one calls with our Founder to bounce-off your ideas, walk through your business plan, challenges, and lofty dreams – ranging on how to approach marketing, product design, logistics to launch. I will also be in your corner when you start thinking branding and customer messaging.
Note: No product is included, please make an additional pledge for a product separately to be considered for this bundle.
Treat yourself with love, kindness and care you deserve. Get bespoke full body & facial treatments at luxurious, yet rustic Cowshed spas around the world in selected locations to treat yourself like the divine being you are. Available in London, Amsterdam, New York, Barcelona, Berlin, Chicago, Istanbul and Miami locations.
Note: 3 months subscription package of The Hair Fuel.
Global hair care market is projected to reach €87bn by 2023, of which hair loss treatments is projected to reach €821m. European market (which is where The Hair Fuel is based) is expected to take at least €212m of that in less than 5 years. If you want a piece of that pie, get on board with this reward.
Note: no product packages included in this bundle, please purchase a separate bundle for the product if you wish to receive the product.
With this package, you purchase your exclusive invite to our Family & Friends seed round as we are looking to grow and raise investment in the near future. You can check out consumer trials data, astonishing customer approval rating, customer feedback and hair growth results to see if it’s a hefty return you want to participate in.
Purchasing this bundle does not gurrrantee your place at the investor table, however we will be sending out investor-only detailed data to our backers via this package on our performance and progress and when raising investment in a few months, you will receive your exclusive invite to be considered but not guaranteed for a seat at our investors and advisory board table.
CLARIFICATION ADDED: Please note that this does not constitute investment / equity in the company, separate specified investment funding will be required should you pass our due diligence. One invite per person. You are NOT purchasing equity by backing this reward. If in doubt, please get in touch with us as otherwise it is a waste of your money and our time.
Rewards
Are you spending summer wistfully looking at other people's gorgeous hair? Sigh no more. We already have a small batch of 50 boxes of 3 month subscription bundles, produced and ready to ship to you.
FREE EARLY SHIPPING from the UK to worldwide during the campaign! This is a once-in-a-lifetime offer ONLY available through crowdfunding. 30% OFF. Simple.
You might already have great hair, or you might not – but you feel like you want to support The Hair Fuel grow. Whether it's $1 or $1,000 – we are grateful for your support!
Whether you're a person or a business – we will praise and send you social media love and shout out!
We can also include your picture with that – just let us know in comments!
BarOne is locally sourced and produced in the Netherlands shampoo bar. Hand-picked, hand-made to bring you this soap-free hair care solution.
Note: people with thinner hair might need to follow an apple-cider vinegar rinse after using the bar!
Shipping: Shipped from The Netherlands at the end of the campaign!
Ever wondered how you'd look like, but in a portrait? For this reward you get your own portrait sketch with a thank you note for backing our campaign!
Shipped from The Netherlands, at the end of the campaign!
Get social media love from us + gender-neutral BarOne shampoo bar + hand drawn sketch of yourself – to thank you for your support!
Invite for our celebratory launch party in Amsterdam, Netherlands in end of August / early September 2019.
If you're based in The Netherlands, this one is for YOU.
Note: product is not included
Get 3 months subscription of The Hair Fuel at 15% OFF. Simple!
Shipping from the UK to worldwide, at the end of the campaign.
Get a HALF A YEAR of The Hair Fuel at 15% OFF with FREE SHIPPING – crowdfunding only.
Shipping from the UK to worldwide.
First 5 backers get early shipping in September 2019!
Every month we send out customer journey cards with a cartoon character which tells them about what to expect in that month. So far we had Dina and Maureen welcoming our customers to their Month 2 and Month 3 boxes. Would you like to name one of the characters for Months 4-12?
Included: 3 months subscription package of The Hair Fuel with FREE SHIPPING
Get a FULL YEAR of The Hair Fuel at 15% OFF with FREE SHIPPING – crowdfunding only.
Shipping from the UK to worldwide. First 5 backers get early shipping in September 2019!
Do you have a business idea? Do you want to have someone to talk to and help you find a way through a complex jungle of launching a business? How about you want to talk about your anxieties and fears around it?
With this package you get THREE one hour one-on-one calls with our Founder to bounce-off your ideas, walk through your business plan, challenges, and lofty dreams – ranging on how to approach marketing, product design, logistics to launch. I will also be in your corner when you start thinking branding and customer messaging.
Note: No product is included, please make an additional pledge for a product separately to be considered for this bundle.
Treat yourself with love, kindness and care you deserve. Get bespoke full body & facial treatments at luxurious, yet rustic Cowshed spas around the world in selected locations to treat yourself like the divine being you are. Available in London, Amsterdam, New York, Barcelona, Berlin, Chicago, Istanbul and Miami locations.
Note: 3 months subscription package of The Hair Fuel.
Global hair care market is projected to reach €87bn by 2023, of which hair loss treatments is projected to reach €821m. European market (which is where The Hair Fuel is based) is expected to take at least €212m of that in less than 5 years. If you want a piece of that pie, get on board with this reward.
Note: no product packages included in this bundle, please purchase a separate bundle for the product if you wish to receive the product.
With this package, you purchase your exclusive invite to our Family & Friends seed round as we are looking to grow and raise investment in the near future. You can check out consumer trials data, astonishing customer approval rating, customer feedback and hair growth results to see if it’s a hefty return you want to participate in.
Purchasing this bundle does not gurrrantee your place at the investor table, however we will be sending out investor-only detailed data to our backers via this package on our performance and progress and when raising investment in a few months, you will receive your exclusive invite to be considered but not guaranteed for a seat at our investors and advisory board table.
CLARIFICATION ADDED: Please note that this does not constitute investment / equity in the company, separate specified investment funding will be required should you pass our due diligence. One invite per person. You are NOT purchasing equity by backing this reward. If in doubt, please get in touch with us as otherwise it is a waste of your money and our time.