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Girlsourced App - Fashion Tech Takeover!

Girlsourced connects you instantly with professional stylists and a fashion community. Style your existing wardrobe or shop curated brands!

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Project Description

Hello there!

We are so excited that you are checking our campaign out.

With your support, we can continue to help women to build confidence through accessible and authentic style advice. Our stylists can also continue to tap on the Girlsourced platform and channels to build their portfolios, showcase their talent and benefit from today's gig economy.

In addition, we are giving proceeds to a charity based in Singapore as part of our campaign as our way of giving back. More details below.

We hope our story inspires you ūüíč

XoXo,

Aly & Jessie

Girlsourced

 

The Girlsourced App
Girlsourced is a personal styling mobile app available across 80 app stores worldwide, including the U.S., bringing every lady easy access to redefine her wardrobe by improving her style and shopping choices. The app comprises a community for users to crowdsource style tips, and connect in real-time with on-demand stylists who are based across APAC, Europe and the U.S.. Users are also awarded points to redeem rewards from Girlsourced partners as they interact on the app.

The app launched in May 2020 and is free to download at the following links.
iOS: https://apps.apple.com/sg/app/girlsourced/id1474388304
Android: https://play.google.com/store/apps/details?id=com.girlsourced&hl=en

About Us
The start-up based in Singapore, is women-led by co-founders Alyssa Tan and Jessie Imakoji. and is a part of CRIB Society, a social impact business that empowers women and creates entrepreneurs. Advisors include Big Data and AI, Fashion, Ad-tech and E-commerce industry experts Daryl Tan, Anisa Johnny, Anna Chan, and Kelvin Kong.

Our Story
Girlsourced was an idea thought of by a girl like any other, finding fashion choices online overwhelming and unfitting for her personality. She believed that resolving this problem with fashion technology could help many other women like herself. One day while climbing a rock wall at a gym, she met a girl sharing the same vision, found out they had mutual friends and beliefs by God's grace, and they partnered to make Girlsourced a reality. Say yes to Girl Power!! 

Girlsourced was launched even as we¬†were challenged¬†about the need for yet another app.¬†We could not find a solution consisting of both a supportive female-only community as well as authentic professionals to help us get better at wardrobe decisions. If any, they were either focused on a sale - not on what we had in the wardrobe - or based outside of this region. Strangely enough, those based here are started by men which made us wonder why, since those apps are for ladies ūü§®

Thus began the idea of Girlsourced - an app to source ideas from girls for girls.

 

The Problem
Style confidence positively affects one's well-being but quality styling advice online is rare. This leads to misinformed buying decisions, driving 72% of all returns in fashion (Shopify, 2019).  This pattern of excess online consumerism also brings about ramifications of unsustainability in the fashion world.

Personal styling services are not new but traditionally, range on average from $200 - $2000, unattainable by the average consumer. Style inspirations through social media, online magazines, etc. are free but not customised. That outfit on your favourite influencer may not be as flattering on you!

The Solution - Girlsourced
We are democratising bespoke wardrobe styling services by

  • Making bespoke styling services accessible and affordable to all
  • Connecting users to an authentic fashion community
  • Curating global brands on an unbiased platform

The reasons behind Girlsourced are more than superficial.

Our Community
The app was designed to help ladies to style without judgement, to build a supportive community that we thank with rewards. We want ladies to have a platform to ask for help and not be in want of someone's seemingly perfect body, style or life. 

Our Stylists
The particular lack of support for local fashion graduates result in most ending up in non-relevant roles. We have seen so much talent go to waste here, forgotten in this gig economy. With Girlsourced, fashion professionals not just in Singapore but from around the world, can connect with customers that they otherwise would have little if not zero visibility to, and earn wherever they are.

Rewards
Users are encouraged to support each other as they receive points for their posts and responses. Over time, being a member of CRIB Society, we have seen how beautiful and thoughtful products are being left out of the limelight and brands snuffed out before they are found. The rewards section also focuses on brands that have yet to be discovered but have so much potential.

 

Funding Goals
Girlsourced is in the pre-seed stage of capital raising.

With your support for our stylist sessions, our stylists will be able to earn supplementary income, especially during this COVID-19 situation where they are unable to meet clients in person. Remaining funds will go into updating the app with features that our customers have asked for and build an in-house R&D team to personalise the app further for our users.

 

ImageMission_DFSS
The Dress for Success¬ģ Singapore programme is managed by registered charity Image Mission.

 

 

 

 

 

 

 

 

 

 

In line with our mission,¬†50% of our net proceeds from sale¬†of our on-demand virtual styling services will also go to the¬†Dress for Success¬ģ Singapore programme, supporting women and girls in financial need.¬†Our stylists will continue to be paid in full, before we arrive at our net proceeds.

Support us, support our mission. Buy styling sessions for yourselves and for the wonderful women in your lives because all ladies deserve self-care! 

See you on the app ūüėė

The Campaign FAQs

What do I get from a styling session?

A styling session includes 
‚Äʬ†¬† ¬†A real-time consultation via an in-app text chat with a Girlsourced Stylist matched to your style needs (20 minutes, with option to extend in 15-minute blocks).
Post-consultation, the following will be shared by email
‚Äʬ†¬† ¬†1 mood board with curated looks according to your style
‚Äʬ†¬† ¬†1 shopping list put together by the stylist (optional)

What are mood boards?

Mood boards are customised visualisations of inspirations, styles, colours and fashion items put together by our professional stylists as a guide to how you can experiment with your unique styles based on your consultation needs and desired goals.

Does Girlsourced have a mobile app for both iOS and Android?

Yes, Girlsourced is available both in iOS and Android formats. 

Are your stylists chatbots?

No, our stylists are not chatbots. They are qualified human fashion stylists who were specially selected from our recruitment process to be your Wardrobe BFF.

Where are your stylists from?

Our stylists are of different nationalities from Asia Pacific and Europe.

Is Girlsourced available 24-7?

Girlsourced is an on-demand service app that is available 24-7. 

Is it free to download the app?

Yes, it is currently free to download the app.

What can I do on the app?

You can
‚Äʬ†¬† ¬†Source for style tips from professional stylists or a user community
‚Äʬ†¬† ¬†Respond to style tip requests from the community
‚Äʬ†¬† ¬†Browse and view products from our retailer partners¬†
‚Äʬ†¬† ¬†Earn points for participation
‚Äʬ†¬† ¬†Redeem points for rewards from our partners

How do the styling sessions work?

Each styling session works through a text chat with one of our professional fashion stylists matched to you based on your given profile and preferred styles. Each chat will last for 20 minutes but can be extended by 15-minute blocks if you require more time. During the chat, you will post questions and pictures to the stylist who will help you with your wardrobe woes in the most effective and fun way! Your styling session doesn’t end there; 1 moodboard and 1 shopping list will be sent to you post-consultation.

How long is each styling session?

20 minutes, extendable by 15-minute blocks.

Can I extend my styling session with the same stylist?

Yes you may extend your styling session with the same stylist within the time prompt before the session expires.

Can I choose a stylist myself?

To maintain an unbiased platform, stylists are matched to new users using algorithms from profile data and preferred styles.

How do I know the quality of my stylist?

Girlsourced fashion stylists are all qualified professionals with relevant fashion certification and portfolios and have experience in fashion styling. We handpick and interview every stylist before adding them to our portfolio of stylists.

You will be able to view information on the stylist you are speaking with from their portfolio as well as view ratings from the community on their experience with them.

Can I request to be styled only with specific brands that I like?

Yes, you may indicate your preferences to the stylist attending to you.

How do I end the styling session?

The session runs on a timer and will expire automatically once the 20 minutes chat time (and any add-ons) has been used up. 
 

Georgina Soh
06/13/2020
2 x Virtual Wardrobe Styling Sessions
$50
Guest
06/10/2020
2 x Virtual Wardrobe Styling Sessions
$50
neutralsg
06/04/2020
2 x Virtual Wardrobe Styling Sessions
$50
Lydia Lee
05/29/2020
2 x Virtual Wardrobe Styling Sessions
$50
Lyn
05/28/2020
2 x Virtual Wardrobe Styling Sessions
$50
marie
05/27/2020
2 x Virtual Wardrobe Styling Sessions
$44
Kian Leong
05/25/2020
2 x Virtual Wardrobe Styling Sessions
$44
Kian Leong
05/25/2020
Monetary Contribution
$500
Shu Jia
05/25/2020
1 x Virtual Wardrobe Styling Session
$22
Pam
05/25/2020
2 x Virtual Wardrobe Styling Sessions
$44
Monetary Contribution

Because I Believe Every Woman Deserves Access to Confidence Through Style.

  • Share your IG, FB or LI profile links with us in your message¬†and we will acknowledge your contribution on our social media channels!
2 Supporters
Select this reward
50.00 USD
2 x Virtual Wardrobe Styling Sessions

Because BFFs do everything together! Treat a good friend to a virtual personal styling session that she will never forget! Compare your individual moodboards and shopping lists after your own styling sessions :)

Get a wardrobe makeover with your very own personal stylist on the Girlsourced app! Ask your stylist for advice about your existing wardrobe pieces or on tips to wear specific styles. Each personal styling session comes with:
‚Äʬ†¬† ¬†An on-demand real-time text chat session with a Girlsourced stylist matched to you according to your style preference.
‚Äʬ†¬† ¬†A digital style moodboard with curated pieces and colour palette to complement your style preference and body type.
‚Äʬ†¬† ¬†An optional shopping list for you with recommended pieces from retailers to start building your new wardrobe.

*Redemption of the session will be on the Girlsourced app. Please ensure download prior to redemption. Otherwise, indicate in your comments to us if this is meant to be a gift and we will share the necessary instructions with your lucky recipient.

11 Supporters
Select this reward
90.00 USD
EMPOWER Wardrobe Audit (U.P. $120)

*For Personal Branding & Confidence

Does your wardrobe need an overhaul to adapt to the new normal of video calls and virtual workshops? If personal branding and presenting a professional image are important to you, the Empower Wardrobe Audit can give your confidence level a boost and ensure that your personal branding stays true.

Let our professional Girlsourced fashion stylists curate outfits from your existing wardrobe and send you weekly suggestions of style combinations to your email inbox for the whole month. Our qualified stylists will curate 5 outfits a week (total of 20 outfits for 4 weeks) from your existing wardrobe and also recommend essential items to help you build a functional and timeless wardrobe for your professional and private life.

Most suitable for:

  • Working Executives, Managers and Key Opinion Leaders
  • Entrepreneurs and Business Front-liners
  • New Career Entrants to the workforce

How does this work:

  1. Getting to know you ‚Äď via style questionnaire.¬†
  2. Send in pictures of items and accessories from your existing wardrobe.
  3. A professional fashion stylist will be assigned to you based on your profile - Intro Chat.
  4. Receive 5 curated outfits each week with personalised style advice and shopping list for 4 weeks.
  5. Optional: A one-time audio or video call with the assigned fashion stylist at the end of the 4-weeks wardrobe audit.
0 Supporters
Select this reward
70.00 USD
DISCOVER Wardrobe Curation (U.P.$100)

* For Style Discovery & Authenticity

Have you ever felt that the clothes you wear don’t bring joy to you without knowing why? If you would like to discover your personal style and express your personality, the DISCOVER Wardrobe Curation Service can give your tired wardrobe a refresh by using the expertise of our professional fashion stylists to revamp your outfits even with existing items you own.

Let our professional Girlsourced fashion stylists curate outfits from your existing wardrobe and send you weekly suggestions of style combinations to your email inbox for the whole month. Our qualified stylists will curate 3 outfits a week (total of 12 outfits for 4 weeks) from your existing wardrobe and also recommend additional stylish items to help you build an authentic and sustainable wardrobe fit for your unique self.

Most suitable for:

  • Self explorers who wish to discover their authentic styles
  • Change makers going through or who have gone through a lifestyle transition and wish to revamp their wardrobe
  • Fun-seekers of weekly mix-and-match looks from existing wardrobe and stylist recommendations.

How does this work:

  1. Getting to know you ‚Äď via style questionnaire.¬†
  2. Send in pictures of items and accessories from your existing wardrobe.
  3. A professional fashion stylist will be assigned to you based on your profile - Intro Chat.
  4. Receive 3 curated outfits each week with personalised style advice and shopping list for 4 weeks.
  5. Optional: A one-time audio or video call with the assigned fashion stylist at the end of the 4-weeks wardrobe curation service.
0 Supporters
Select this reward

Rewards

Monetary Contribution

Because I Believe Every Woman Deserves Access to Confidence Through Style.

  • Share your IG, FB or LI profile links with us in your message¬†and we will acknowledge your contribution on our social media channels!
2 Supporters
Select this reward
50.00 USD
2 x Virtual Wardrobe Styling Sessions

Because BFFs do everything together! Treat a good friend to a virtual personal styling session that she will never forget! Compare your individual moodboards and shopping lists after your own styling sessions :)

Get a wardrobe makeover with your very own personal stylist on the Girlsourced app! Ask your stylist for advice about your existing wardrobe pieces or on tips to wear specific styles. Each personal styling session comes with:
‚Äʬ†¬† ¬†An on-demand real-time text chat session with a Girlsourced stylist matched to you according to your style preference.
‚Äʬ†¬† ¬†A digital style moodboard with curated pieces and colour palette to complement your style preference and body type.
‚Äʬ†¬† ¬†An optional shopping list for you with recommended pieces from retailers to start building your new wardrobe.

*Redemption of the session will be on the Girlsourced app. Please ensure download prior to redemption. Otherwise, indicate in your comments to us if this is meant to be a gift and we will share the necessary instructions with your lucky recipient.

11 Supporters
Select this reward
90.00 USD
EMPOWER Wardrobe Audit (U.P. $120)

*For Personal Branding & Confidence

Does your wardrobe need an overhaul to adapt to the new normal of video calls and virtual workshops? If personal branding and presenting a professional image are important to you, the Empower Wardrobe Audit can give your confidence level a boost and ensure that your personal branding stays true.

Let our professional Girlsourced fashion stylists curate outfits from your existing wardrobe and send you weekly suggestions of style combinations to your email inbox for the whole month. Our qualified stylists will curate 5 outfits a week (total of 20 outfits for 4 weeks) from your existing wardrobe and also recommend essential items to help you build a functional and timeless wardrobe for your professional and private life.

Most suitable for:

  • Working Executives, Managers and Key Opinion Leaders
  • Entrepreneurs and Business Front-liners
  • New Career Entrants to the workforce

How does this work:

  1. Getting to know you ‚Äď via style questionnaire.¬†
  2. Send in pictures of items and accessories from your existing wardrobe.
  3. A professional fashion stylist will be assigned to you based on your profile - Intro Chat.
  4. Receive 5 curated outfits each week with personalised style advice and shopping list for 4 weeks.
  5. Optional: A one-time audio or video call with the assigned fashion stylist at the end of the 4-weeks wardrobe audit.
0 Supporters
Select this reward
70.00 USD
DISCOVER Wardrobe Curation (U.P.$100)

* For Style Discovery & Authenticity

Have you ever felt that the clothes you wear don’t bring joy to you without knowing why? If you would like to discover your personal style and express your personality, the DISCOVER Wardrobe Curation Service can give your tired wardrobe a refresh by using the expertise of our professional fashion stylists to revamp your outfits even with existing items you own.

Let our professional Girlsourced fashion stylists curate outfits from your existing wardrobe and send you weekly suggestions of style combinations to your email inbox for the whole month. Our qualified stylists will curate 3 outfits a week (total of 12 outfits for 4 weeks) from your existing wardrobe and also recommend additional stylish items to help you build an authentic and sustainable wardrobe fit for your unique self.

Most suitable for:

  • Self explorers who wish to discover their authentic styles
  • Change makers going through or who have gone through a lifestyle transition and wish to revamp their wardrobe
  • Fun-seekers of weekly mix-and-match looks from existing wardrobe and stylist recommendations.

How does this work:

  1. Getting to know you ‚Äď via style questionnaire.¬†
  2. Send in pictures of items and accessories from your existing wardrobe.
  3. A professional fashion stylist will be assigned to you based on your profile - Intro Chat.
  4. Receive 3 curated outfits each week with personalised style advice and shopping list for 4 weeks.
  5. Optional: A one-time audio or video call with the assigned fashion stylist at the end of the 4-weeks wardrobe curation service.
0 Supporters
Select this reward