A Gift To Africa is a women empowerment social enterprise that works directly with women in Malawi, Zimbabwe, and Kenya to source wild-harvested, high vitamin and mineral natural ingredients that are imported into the USA and re-packaged and/or manufactured in a commercial kitchen in Destin, Florida into consumables.
Our Mission at A Gift To Africa is to provide products with healthy ingredients to our American consumers while sustainably empowering women in Africa.
A Gift To Africa serves consumers who are looking to feel better by incorporating healthy natural ingredients into their diet from a brand that provides meaning and sustainability. Currently, we are using the baobab fruit ingredient and the Moringa superfood as our signature ingredients. Our products include the Baobab Fruit powder and Lemonade, Baobab seasonings, Moringa powders and teas.
The Problem:
Our primary sales at A Gift To Africa have been through Farmer's markets and events. Because of Covid19, the reliance on these markets has proven not to be sustainable. Our sales have slumped because our major markets have remained closed. Wholesale has also slowed down. This slow down has adversly affected the women in Africa we work with, thus we have not been able to fulfill our mission.
Our Solution:
In order to alleviate the problem of relying on markets and events, we are diversifying our market base. One immediate solution is to strengthen our online presence. We plan to have a more robust website to sustain sales and engage help to advertise optimally. Currently, we have a website using the Godaddy Web Builder which is not robust and does not accommodate plug-ins that help with sales. Replacing the current website with a more robust website will enable us to replace and increase the income that we have lost through markets.
Our Ask:
We are seeking your support to help us raise $3,000.00 to help us pivot our sales to online so that we can keep selling and continue selling our products and to empower our women partners in Africa. We are asking to build a better website and also to help with social marketing online.
We will be spending the funding as follows:
New E-Commerce website: $1500
Consultation and Marketing: $1500
We have some really cool, fun rewards for you to take part in on our campaign page below! We are offering discounts on our nutritious products and also a session with our CEO for those interested in doing business in Africa.
Thank you so much for your support in helping A Gift To Africa continue empowering women in Africa through healthy products!
