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The Focus Workbook

We're the smallest most powerful workbook for entrepreneurs and business owners.

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pledged of$35,000 goal
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133Days Left
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Campaign Ends on April 10, 2021

Project Description

V1 The Focus Workbook | Sales Section
The Focus Workbook | Sales Section: Quarterly Sales

About The Workbook:
One place to focus your business productivity, planning & goals! Begin to watch your productivity unfold as you plan social, jot punch-lists, keep track of sales and brainstorm ideas. Consider this book your business partner, your resource and your focus. We’ve created this book to help business owners keep track of several aspects of their business in one spot. 

Details:

✦ 344 Full Color Opaque Inside Pages 

✦ 5 Sections for Taking Care of Business

✦ Admin section for Company Info, Password Book, Yearly Fees & Due Dates.

✦ Productivity section with Rolling Punch List, Content Creation List, Important Dates.

✦ Sales Section with Actual/Goals Graph, Quarterly Tracking and Campaign Budgeting

✦ Audience Section with Quarterly, Actual/Goals Graph, Email List Actual/Goals, Weekly Content Schedule.

✦ Notes section for additional thoughts, ideas or drawings.

 

Pitch:

  • As a product, we're a small, powerful workbook for business. In our community, nothing's off limits. We touch on the unspoken topics and issues that hinder women in business, telling the stories of the successful role models willing to give their best advice. The Focus Workbook provides business owners with a physical object to house the most propelling progress and acts as a tool to keep them moving forward.
  • The Focus Workbook bridges the gap between online productivity apps and an ordinary notebook. With places for all of the thoughts that come with running a business in five needle-moving sections, you won't let anything fall through the cracks with all of the things going on around you. There are no eco-friendly disc-bound notebook systems. Our vision is to produce a disc-bound notebook system that is A. eco-friendly and B. tailored for a small business owner.
  • The Mastercard Index of Women Entrepreneurs Survey says that Female Entrepreneurs want dated planners and notebooks, however as a business owner I have found that I want one to keep me organized but the restriction of planning my hours, day, week, month does not make sense for a super busy business owner whose day is constantly changing.
  • The research also shows that along with the Handmade Trend and the Lifestyle Trends, people want something customizable, portable and easily tailorable. There's nothing like my vision out there on the market today. The market is anyone with a side-hustle, small business or a multi-project entrepreneur. 
  • Research from the Visa State of Entrepreneurs shows that 163 Million women started businesses since 2016 and that rate continues to rise as the gender gap closes. Back to the Mastercard research - the biggest challenges that Women face as business owners is Motherhood (40%), Stereotypes (38%), Lack of Confidence and Fear of Failure (38%). We're building a community to speak to these issues and encourage them to learn, and keep growing.
  • I'm seeking funding for manufacturing and advertising. I have a proof of concept, all of my friends who own businesses purchased a workbook, and I didn't even try. Every time I speak about the book, I make sales. I need to stop hustling and selling each book, but rather put an amazing campaign together and build a community. I would purchase the machinery to make the books myself in my shop (I also own a printing company) I need a binding machine and a custom made die so that I don't have to unethically have it produced in China, but I can also get my book price down. I'm not looking to grow too quickly, but rather crowdfund an even bigger proof of concept with paid advertising. But first, I need to revamp the system and create the disc-bound system and get the price per book down in manufacturing. I need to make a more durable product.
  • My print shop is a family-run business, so I'm the only one on this team.
  • When our company has the funds needed we will outfit our go-to print shop in California to make and produce the Focus Workbooks as well as begin to work with artists for the cover art. The vision is to give back to the Female-Owned Business Community and by starting a fund with every book sold. We plan to shelter $2 per book and work with illustrators and artists who are willing to support that cause to create amazing, trendy and cool cover art. We will put a lot of the money post manufacturing into advertising via Facebook, Pinterest and Instagram, as well as create high quality inspiring and informative video for YouTube and IGTV.

 

About the Creator:

Nichole Maggio | Creator of The Focus Workbook
Nichole Maggio | Creator of The Focus Workbook

 

Nichole had been a business owner of a storefront passionately providing her clients Marketing Advice, Graphic / Layout Design and Printing Services for their small businesses. After giving birth, she experienced the highs and lows associated with being a needed mother to a newborn, keeping her business afloat and after hitting rock bottom in 2019, she decided to pivot her business, her body and her mindset. 

She's now ready to inspire women everywhere, no matter their situation - they are worthy of their dreams. She created The Focus Workbook as a tool to help keep dreamers on track to making it their reality. She uses the book EVERY DAY and swears that this is what she's needed all along.


 

 

We're looking to partner with companies or individuals who have the same target market and would like to advertise to our audience.

 

Updates

The Campaign FAQs

Frequently Asked Questions:

  1. What problem (or want) are you solving? We're bridging the gap between Online Apps for productivity and the ordinary notebook. Business owners want a physical organizational took, but they can't be held down by dates. Most of what we need has nothing to do with dates, but more so productivity and marketing.
  2. What kinds of people, groups, or organizations have that problem? How many are there, where are they, what do they do about it now? 163 MILLION WOMEN OWNED BUSINESSES
  3. How are you different? We'll be the only Disc-bound system for business and also that is ECO friendly (Future Goal).
  4. Who will you compete with? How are they different? The Happy Planner - They are a consumer product. We're a niche market.
  5. How will you make money? Manufacture and sell books, add on items, packets and sections as well as create summits and events. 
  6. How will you make money for your investors? Advertising and selling books. Worst case, website design pays the bills - but I'm confident this is going to do great.
  7. How fast can you grow your business? Can you scale up volume without proportional scaling up headcount? Totally. I will outsource almost everything until the company is large enough to begin to move everything in-house. Since I'm a designer, Web Designer and Owner I will be doing most of everything. 
  8. What’s proprietary? What are you going to do to defend that? I'm going to build a loyal community, do a great job and be consistent. 
  9. What traction have you made? I've sold books to all of my family and friends who own businesses (and some who don't) so I have proof of concept. I'm engaging with a following online and in an online community.
  10. What milestones have you met? Producing the book at a profitable rate, spending and making back money. No risk so far!
  11. How are you going to get the word out? Paid and organic reach, networking, podcasts, features and summits and events.
  12. How are you going to close sales? Amazing lifestyle imagery, marketing and campaigns. 
300.00 USD
I'll cook for you and two guests!

Take your pick: Breakfast, Lunch, Brunch, Dinner or Dessert!

I'll drive to you with all of the supplies and cook/put together a delicious meal for you and two guests! I'll wear a mask of course!!

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300.00 USD
NEW Logo Design

If you're unhappy with your current logo, or maybe it is just from 2001 and you're ready for a new look, I'll design for you a brand new logo that speaks to your target audience and ideal client.

You'll receive .png files in several formats, a favicon icon, social profiles image and all of the master logo files.

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3,000.00 USD
NEW Website Design

Tired of looking at templates? Its hard to find a template that works flawlessly with your business without modifying the heck out of it and using valuable time perfecting it and also learning a whole new skill. I've got the secrets to building a beautifully functional website. Remember: your website is your best employee; it meets your ideal clients before you do. Outsource your updates and keep the needle moving.

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879.00 USD
BLOG - 2000 WORDS + 5 IMAGES + GALLERY

With a flat lay or lifestyle shoot with a professional photographer, we'll curate a styled photo shoot and a 2000 word blog article pushed to our audience via several different avenues for maximum views. Your company will be featured in our spotlight with an in-depth article. Our team will work closely and creatively with you to develop a fresh and beneficial article that connects our audience with you and your product or service. We always promote this content within our email list, social media posts and stories. ✦ Receive a fully edited gallery of up to 30 Images and use the imagery for your own social and future marketing.

We will work with you and provide an estimated delivery date once the post has been scheduled. First come first serve. 

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220.00 USD
BLOG - 1200 WORDS + PROVIDED IMAGES

 

Provide us with images and we'll curate a 1200 word blog article pushed to our audience via several different avenues for maximum views.Your company will be featured in our spotlight with an in-depth article. Our team will work closely and creatively with you to develop a fresh and beneficial article that connects our audience with you and your product or service. ✦ We always promote this content within our email list, social media posts and stories.

We will work with you and provide an estimated delivery date once the post has been scheduled. First come first serve.  

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220.00 USD
UNBOXING OR PRODUCT REVIEW

 

Send us your product or let us test it out and give an honest and in-depth product review. We'll tag your company, use relevant hashtags and post to YouTube, IGTV, Stories and Facebook.

We will work with you and provide an estimated delivery date once the post has been scheduled. First come first serve.  

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450.00 USD
PHYSICAL MARKETING MATERIAL

With each Focus Workbook order, our customers will receive information about your company. We'll insert your marketing material with every package we send out up to 150 QTY. A two-sided ( 4x6 - 6x9 ), or sign-up coupon code card ( 3.5x2 -3x5 ) can be included. We're super flexible with these options. Your company can either provide the printed marketing material, or we are able to print high quality cards and inserts. ✦ Design services available and included. 

*Does not include the price of the printed material. You're welcome to provide your own cards as well.

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Monetary Contribution

Just Because I Care

0 Supporters
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220.00 USD
INSTAGRAM TAKEOVER

 

We'll give you our log-in info and you'll take over our Instagram account for 24 hours to show our audience behind the scenes of your company!

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150.00 USD
BLOG - 500 WORDS + PROVIDED IMAGE

Provide us with an image and we'll curate a 500 word blog article pushed to our audience via several different avenues for maximum views. Your company will be featured in our spotlight with an in-depth article. Our team will work closely and creatively with you to develop a fresh and beneficial article that connects our audience with you and your product or service. ✦ We always promote this content within our email list, social media posts and stories.  You'll also receive 50% off of the new Focus Workbook.

We will work with you and provide an estimated delivery date once the post has been scheduled. First come first serve. 

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1,998.00 USD
THE FOCUS WORKBOOK: Package 1

 

(3 Months) Partnership includes: ✦ Content Photoshoot (30 IMAGES) ✦ 3 Social Posts ✦ 3 Social Stories ✦ Scheduled Speaker in the #howifocus Facebook Group (45 Min - LIVE Stream Session) ✦ Unboxing or Review of your Product/Service ✦ Curated Care Package and a Focus Workbook signed by our Creator.

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3,650.00 USD
THE FOCUS WORKBOOK: Package 2

 

(6 Months) Partnership includes: ✦ Content Photoshoot (30 IMAGES) ✦ 6 Social Posts ✦ 6 Social Stories ✦ Scheduled Speaker in the #howifocus Facebook Group (45 Min - LIVE Stream Session) ✦ Scheduled Speaker LIVE + IGTV (45 Min - LIVE Stream Session) ✦ Instagram Live Session with our Founder + Interview ✦ Physical Marketing Material within Order Packaging ✦ Unboxing or Review of your Product/Service ✦ Curated Care Package and Signed Focus Workbook

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5,500.00 USD
THE FOCUS WORKBOOK: Package 3

 

(1 Year) GOLD Partnership includes: ✦ 2 Content Photoshoots  (50 IMAGES) ✦ 12 Social Posts ✦ 12 Social Stories ✦ 4 Sessions as the Scheduled Speaker in the #howifocus Facebook Group (45 Min - LIVE Stream) ✦ 2 Sessions as the Scheduled Speaker LIVE + IGTV (45 Min - LIVE Stream Session) ✦ Instagram Live Session with our Founder + Interview ✦ Physical Marketing Material within Order Packaging ✦ Unboxing or Review of your Product/Service ✦ Curated Care Package and Signed Focus Workbook

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10,000.00 USD
THE FOCUS WORKBOOK: Package 4

 

(1 Year) DIAMOND Partnership includes: ✦ 3 Content Photoshoots (100 IMAGES) ✦ 24 Social Posts ✦ 24 Social Stories ✦ 8 Sessions as the Scheduled Speaker in the #howifocus Facebook Group (45 Min - LIVE Stream) ✦ 2 Sessions as the Scheduled Speaker LIVE + IGTV (45 Min - LIVE Stream Session) ✦ Instagram Live Sessions with our Founder + Interview ✦ Physical Marketing Material within Order Packaging ✦ Unboxing or Review of your Product/Service ✦ YOUR LOGO Printed on The Focus Workbook Sleeve for 1 Year. ✦ Curated Care Package and Signed Focus Workbook

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32,000.00 USD
ALL INCLUSIVE + Exclusive 2 Year

ALL INCLUSIVE + Exclusive 2 Year Partnership includes: 

✦ 2 Night Stay at Toll House Lodge Los Gatos. Dinner with the Creator, Nichole Maggio and her Fiancé.

✦ Curated Care package and hand written letter form our Creator.

✦ Personal Phone call ASAP full of crying, excitement and gratitude.

✦ YOUR LOGO Exclusively Printed on The Focus Workbook and The Focus Workbook Sleeve for 2 years. "THE FOCUS WORKBOOK is Sponsored by (_your company_)"

✦ 5 Content Photoshoots (100 IMAGES)

✦ Weekly Social Posts promoting your Product or Service

✦ Weekly Social Stories promoting your Product or Service

✦ Unlimited Scheduled Sessions as the Scheduled Speaker in the #howifocus Facebook Group (45 Min - LIVE Stream) 

✦ Unlimited Scheduled Sessions as the Scheduled Speaker LIVE + IGTV (45 Min - LIVE Stream Session) 

✦ Instagram Live Session with our Founder + Interview

✦ Physical Marketing Material within Order Packaging

✦ Unboxing or Review of your Product/Service via Youtube, Instagram, Facebook, Pinterest and Blog

✦ Website Advertisement 

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Rewards

300.00 USD
I'll cook for you and two guests!

Take your pick: Breakfast, Lunch, Brunch, Dinner or Dessert!

I'll drive to you with all of the supplies and cook/put together a delicious meal for you and two guests! I'll wear a mask of course!!

8 Left
0 Supporters
Select this reward
300.00 USD
NEW Logo Design

If you're unhappy with your current logo, or maybe it is just from 2001 and you're ready for a new look, I'll design for you a brand new logo that speaks to your target audience and ideal client.

You'll receive .png files in several formats, a favicon icon, social profiles image and all of the master logo files.

5 Left
0 Supporters
Select this reward
3,000.00 USD
NEW Website Design

Tired of looking at templates? Its hard to find a template that works flawlessly with your business without modifying the heck out of it and using valuable time perfecting it and also learning a whole new skill. I've got the secrets to building a beautifully functional website. Remember: your website is your best employee; it meets your ideal clients before you do. Outsource your updates and keep the needle moving.

8 Left
0 Supporters
Select this reward
879.00 USD
BLOG - 2000 WORDS + 5 IMAGES + GALLERY

With a flat lay or lifestyle shoot with a professional photographer, we'll curate a styled photo shoot and a 2000 word blog article pushed to our audience via several different avenues for maximum views. Your company will be featured in our spotlight with an in-depth article. Our team will work closely and creatively with you to develop a fresh and beneficial article that connects our audience with you and your product or service. We always promote this content within our email list, social media posts and stories. ✦ Receive a fully edited gallery of up to 30 Images and use the imagery for your own social and future marketing.

We will work with you and provide an estimated delivery date once the post has been scheduled. First come first serve. 

20 Left
0 Supporters
Select this reward
220.00 USD
BLOG - 1200 WORDS + PROVIDED IMAGES

 

Provide us with images and we'll curate a 1200 word blog article pushed to our audience via several different avenues for maximum views.Your company will be featured in our spotlight with an in-depth article. Our team will work closely and creatively with you to develop a fresh and beneficial article that connects our audience with you and your product or service. ✦ We always promote this content within our email list, social media posts and stories.

We will work with you and provide an estimated delivery date once the post has been scheduled. First come first serve.  

40 Left
0 Supporters
Select this reward
220.00 USD
UNBOXING OR PRODUCT REVIEW

 

Send us your product or let us test it out and give an honest and in-depth product review. We'll tag your company, use relevant hashtags and post to YouTube, IGTV, Stories and Facebook.

We will work with you and provide an estimated delivery date once the post has been scheduled. First come first serve.  

20 Left
0 Supporters
Select this reward
450.00 USD
PHYSICAL MARKETING MATERIAL

With each Focus Workbook order, our customers will receive information about your company. We'll insert your marketing material with every package we send out up to 150 QTY. A two-sided ( 4x6 - 6x9 ), or sign-up coupon code card ( 3.5x2 -3x5 ) can be included. We're super flexible with these options. Your company can either provide the printed marketing material, or we are able to print high quality cards and inserts. ✦ Design services available and included. 

*Does not include the price of the printed material. You're welcome to provide your own cards as well.

4 Left
0 Supporters
Select this reward
Monetary Contribution

Just Because I Care

0 Supporters
Select this reward
220.00 USD
INSTAGRAM TAKEOVER

 

We'll give you our log-in info and you'll take over our Instagram account for 24 hours to show our audience behind the scenes of your company!

5 Left
0 Supporters
Select this reward
150.00 USD
BLOG - 500 WORDS + PROVIDED IMAGE

Provide us with an image and we'll curate a 500 word blog article pushed to our audience via several different avenues for maximum views. Your company will be featured in our spotlight with an in-depth article. Our team will work closely and creatively with you to develop a fresh and beneficial article that connects our audience with you and your product or service. ✦ We always promote this content within our email list, social media posts and stories.  You'll also receive 50% off of the new Focus Workbook.

We will work with you and provide an estimated delivery date once the post has been scheduled. First come first serve. 

50 Left
0 Supporters
Select this reward
1,998.00 USD
THE FOCUS WORKBOOK: Package 1

 

(3 Months) Partnership includes: ✦ Content Photoshoot (30 IMAGES) ✦ 3 Social Posts ✦ 3 Social Stories ✦ Scheduled Speaker in the #howifocus Facebook Group (45 Min - LIVE Stream Session) ✦ Unboxing or Review of your Product/Service ✦ Curated Care Package and a Focus Workbook signed by our Creator.

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3,650.00 USD
THE FOCUS WORKBOOK: Package 2

 

(6 Months) Partnership includes: ✦ Content Photoshoot (30 IMAGES) ✦ 6 Social Posts ✦ 6 Social Stories ✦ Scheduled Speaker in the #howifocus Facebook Group (45 Min - LIVE Stream Session) ✦ Scheduled Speaker LIVE + IGTV (45 Min - LIVE Stream Session) ✦ Instagram Live Session with our Founder + Interview ✦ Physical Marketing Material within Order Packaging ✦ Unboxing or Review of your Product/Service ✦ Curated Care Package and Signed Focus Workbook

7 Left
0 Supporters
Select this reward
5,500.00 USD
THE FOCUS WORKBOOK: Package 3

 

(1 Year) GOLD Partnership includes: ✦ 2 Content Photoshoots  (50 IMAGES) ✦ 12 Social Posts ✦ 12 Social Stories ✦ 4 Sessions as the Scheduled Speaker in the #howifocus Facebook Group (45 Min - LIVE Stream) ✦ 2 Sessions as the Scheduled Speaker LIVE + IGTV (45 Min - LIVE Stream Session) ✦ Instagram Live Session with our Founder + Interview ✦ Physical Marketing Material within Order Packaging ✦ Unboxing or Review of your Product/Service ✦ Curated Care Package and Signed Focus Workbook

5 Left
0 Supporters
Select this reward
10,000.00 USD
THE FOCUS WORKBOOK: Package 4

 

(1 Year) DIAMOND Partnership includes: ✦ 3 Content Photoshoots (100 IMAGES) ✦ 24 Social Posts ✦ 24 Social Stories ✦ 8 Sessions as the Scheduled Speaker in the #howifocus Facebook Group (45 Min - LIVE Stream) ✦ 2 Sessions as the Scheduled Speaker LIVE + IGTV (45 Min - LIVE Stream Session) ✦ Instagram Live Sessions with our Founder + Interview ✦ Physical Marketing Material within Order Packaging ✦ Unboxing or Review of your Product/Service ✦ YOUR LOGO Printed on The Focus Workbook Sleeve for 1 Year. ✦ Curated Care Package and Signed Focus Workbook

1 Left
0 Supporters
Select this reward
32,000.00 USD
ALL INCLUSIVE + Exclusive 2 Year

ALL INCLUSIVE + Exclusive 2 Year Partnership includes: 

✦ 2 Night Stay at Toll House Lodge Los Gatos. Dinner with the Creator, Nichole Maggio and her Fiancé.

✦ Curated Care package and hand written letter form our Creator.

✦ Personal Phone call ASAP full of crying, excitement and gratitude.

✦ YOUR LOGO Exclusively Printed on The Focus Workbook and The Focus Workbook Sleeve for 2 years. "THE FOCUS WORKBOOK is Sponsored by (_your company_)"

✦ 5 Content Photoshoots (100 IMAGES)

✦ Weekly Social Posts promoting your Product or Service

✦ Weekly Social Stories promoting your Product or Service

✦ Unlimited Scheduled Sessions as the Scheduled Speaker in the #howifocus Facebook Group (45 Min - LIVE Stream) 

✦ Unlimited Scheduled Sessions as the Scheduled Speaker LIVE + IGTV (45 Min - LIVE Stream Session) 

✦ Instagram Live Session with our Founder + Interview

✦ Physical Marketing Material within Order Packaging

✦ Unboxing or Review of your Product/Service via Youtube, Instagram, Facebook, Pinterest and Blog

✦ Website Advertisement 

1 Left
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Select this reward